The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.
The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
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