Opinions
Loyalty schemes must keep evolving: reward-U's Christopher Chang
"There's still a lot of room for loyalty marketing to develop," says Chang.
Communication choices have repercussions: CLSA's Simone Wheeler
"Look, sometimes you've just got to be pragmatic."
PR must get local and stay real, says Kiri Sinclair
The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.
Unilever isn't chasing startups for the cool factor
After three years and 30 pilots, the Foundry shows no sign of stopping
Making people "fit" is team-building done wrong
Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.
How to avoid wasting half the money you spend on advertising
Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.
Why part-time works, even for the most senior global roles
FCB's Fred Levron discusses the life-changing power of time off
Xiaomi's poor IPO may have little bearing on its consumer brand equity
Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.
Three GDPR and data takeaways from Cannes
How has the General Data Protection Regulation impacted brands and their plans around data?
Building meaningful brands: Real questions to ask
What values does the brand need to embody to be relevant and purposeful for the consumer? And why do some brands have more meaning and relevance than others?
PR people should have a superiority complex
Warren Johnson of W Communications says it's time for PR agencies, particularly in Asia, to show off their creative powers.
Wondering where the Lions are
Cannes needs more Asia in its juries before we deride the region’s creative output.
Influencer haters gonna hate
An open letter to critics and belittlers of influencer marketing, from the CMO of Parklu.
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David Guerrero on Cannes' first ever live judging sessions
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
It’s not ‘Tmall vs JD’ in China: Two other apps are taking over
Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.
JD & Google: the enemy of my enemy is my friend
Google's US$550 million investment in JD.com could signify a huge shift in what consumers have come to know about what 'search' or 'ecommerce' is, discusses Forward3D's Brosgill.
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Chances are, your brand isn’t ready for WeChat 4.0
Brands and their agency counterparts need to keep pace with WeChat’s evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.
The future of header bidding lies in transparency
How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?
The unofficial route to World Cup glory
Winning through content creation: The case for not becoming an official FIFA World Cup partner.
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