Opinions

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The case for playable ads
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2 days ago

The case for playable ads

Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.

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5 key trends from CES 2019
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3 days ago

5 key trends from CES 2019

Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.

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When embracing inclusion, what about age?
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Jan 11, 2019

When embracing inclusion, what about age?

Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.

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Advertising effectiveness: A complex problem
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Jan 9, 2019

Advertising effectiveness: A complex problem

Effectiveness is not merely complicated, but complex. It might help if agencies understood this important distinction.

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Will megamerged agencies fly?
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Jan 7, 2019

Will megamerged agencies fly?

Will the recent ad-agency megamergers soar to new heights, or fail to take flight? It may come down to questions of organisational culture, according to the APAC head of BBH.

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Games can help brands see what makes people tick
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Jan 7, 2019

Games can help brands see what makes people tick

From building immersive worlds to creating enduring characters, games offer lessons on engaging today's consumers.

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The road to trust and transparency in programmatic
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Jan 3, 2019

The road to trust and transparency in programmatic

Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.

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In-house or agency? It's not a binary decision
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Jan 3, 2019

In-house or agency? It's not a binary decision

Biddable media is moving in-house and the agency is dead... or is it?

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How Google accidentally automated the agency back to the future
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Jan 2, 2019

How Google accidentally automated the agency back to the future

There's a conflict of interest between Google and the brands that use its self-serve ads platform.

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3 questions marketers need to ask about data quality
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Dec 20, 2018

3 questions marketers need to ask about data quality

Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.

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The rise of creative consultancies (and how agencies can also be heroes)
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Dec 19, 2018

The rise of creative consultancies (and how agencies can also be heroes)

Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.

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Calling time on our long-hours culture
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Dec 18, 2018

Calling time on our long-hours culture

A culture that burns out employees is never good for business.

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Of India, analytics & closer collaboration through data
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Dec 14, 2018

Of India, analytics & closer collaboration through data

India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.

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The state of advertising has never been better
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Dec 13, 2018

The state of advertising has never been better

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.

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7 marketing buzzwords we want to ban in 2019
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Dec 11, 2018

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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Why first-place bidding is catching on: two viewpoints
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Dec 11, 2018

Why first-place bidding is catching on: two viewpoints

Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.

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First-price auctions can bring some much-needed trust
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Dec 11, 2018

First-price auctions can bring some much-needed trust

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

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To support first-price auctions some basic factors must be in place
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Dec 11, 2018

To support first-price auctions some basic factors must be in place

Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.

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Global vs. local: how locality shapes campaign success
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Dec 10, 2018

Global vs. local: how locality shapes campaign success

BBC’s commercial leaders share lessons from Asia-Pacific

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Cannes jury-president list tone-deaf to global diversity calls
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Dec 10, 2018

Cannes jury-president list tone-deaf to global diversity calls

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.

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