Opinions
Deep design to the rescue: Solving wicked problems of the future
'Deep design' is a way of bringing clarity and order to a discourse on design that focuses on the human, but seems to lack empathy for human needs.
Do we still need regional marketing teams?
Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?
China’s food brands deal with indigestion overseas
Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.
No, a keyboard app can't 'prevent tragedy from depression'
Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.
New taxi screens make ad-watching all but mandatory
OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
Integrating CX into your organisation, part 2: Not just another house guest
As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.
Go social: From engagement to sales
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
Notes on a scandal: Things will never be the same after Sorrell exit
Sir Martin Sorrell's departure ends the recent turmoil, but WPP must change.
We need to have a word about production values
No one should have to endure ads this bad any more.
Six changes marketers must make after Cambridge Analytica
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
Marks & Spencer's ill-omened ending in China began a decade ago
BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?
Sorrell: Long & short-term pressures create "an almost perfect storm"
Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.
How Chinese companies are carving their success
Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.
Four things Japan and Islam have in common
In drawing parallels between his own culture and Japan’s, a young Malaysian considers the opportunity for Japanese companies to appeal to Muslim consumers on a higher level.
Make video fit for platform, fit for purpose
Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.
Don’t underestimate the power of a mobile gaming strategy
Mobile gaming is undoubtedly the most untapped advertiser opportunity in digital. Even if you don't sell games.
BMW dissed its pitching agencies, and it's not alone
The manner of BMW's ad agency appointment in the US is disgusting, deplorable and sadly all too common, argues the founder of Brand Architects.
Booking global celebrities: Dos and don'ts
Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.
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David Guerrero: 'We're wrong to put blind faith in technology'
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
Advertising's 'big short'
As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.
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Most Read
1 Sorrell quits as WPP chief executive
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