Opinions

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Why advertisers can't afford to screw up 5G
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17 hours ago

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

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You don’t always need to pay to play
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18 hours ago

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

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Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
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2 days ago

Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

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Third-party data and cookies: Confusion explained
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2 days ago

Third-party data and cookies: Confusion explained

Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.

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T-shirt controversy: The wakeup call brands needed
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Aug 16, 2019

T-shirt controversy: The wakeup call brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

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Creative women, please step forward
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Aug 16, 2019

Creative women, please step forward

R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).

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No more snooze button for influencer marketing
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Aug 15, 2019

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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The $100m question for agencies
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Aug 13, 2019

The $100m question for agencies

The pursuit of big clients is forcing agency groups to choose their partners more carefully because the stakes are higher.

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Powering effective campaigns with better contextuality
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Aug 7, 2019

Powering effective campaigns with better contextuality

In an age where brand safety is paramount, contextual marketing helps brands ensure that their content ends up in the right places.

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Beyond value-washing: The agency role in a sustainable future
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Aug 7, 2019

Beyond value-washing: The agency role in a sustainable future

Advertising agencies stand to gain a lot by choosing the path of greater transparency.

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Do supercar rides for orphans count as CSR?
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Aug 6, 2019

Do supercar rides for orphans count as CSR?

Malaysian used-car site Carlist.my and racing academy Aylezo tout a recent event that gave kids rides in expensive cars, but little actual help.

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Brands mostly silent as Hong Kong raises its voice
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Aug 5, 2019

Brands mostly silent as Hong Kong raises its voice

It doesn't matter much, really, but this observer finds it disappointing that virtually no brands have found a way to at least show a bit of empathy with the protest-preoccupied population.

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'Big six' dinosaurs are at a crossroads in the fight for survival
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Aug 5, 2019

'Big six' dinosaurs are at a crossroads in the fight for survival

New entrants and investors show there is huge opportunity, but only for those willing to change.

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The role of regulation in the fight against ad fraud
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Aug 1, 2019

The role of regulation in the fight against ad fraud

Greater regulation of the advertising industry could help to address some of the opacity issues that make it easy for bad actors to hide in the noise, but it is not without its thorns.

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The successful in-housing narrative is a myth
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Jul 31, 2019

The successful in-housing narrative is a myth

While saving in one area, unexpected costs will pile up. Brands might just need a better agency.

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The MAD world of short videos
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Jul 25, 2019

The MAD world of short videos

User-generated short videos are exploding now, but to be successful they must be meaningful, authentic and differentiated.

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How rural Indonesians use technology, and the lessons for brands
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Jul 19, 2019

How rural Indonesians use technology, and the lessons for brands

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

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Why does the ad industry keep making racist mistakes?
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Jul 11, 2019

Why does the ad industry keep making racist mistakes?

Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?

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Why don't 'chief children's officers' exist in every big tech firm?
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Jul 10, 2019

Why don't 'chief children's officers' exist in every big tech firm?

The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.

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How 5G will affect marketing communications
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Jul 10, 2019

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?