Opinions

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Come on brands, throw your weight around
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10 hours ago

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

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Efficiency versus effectiveness: a media agency view
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10 hours ago

Efficiency versus effectiveness: a media agency view

Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.

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In praise of the taxi meeting
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12 hours ago

In praise of the taxi meeting

The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.

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Connecting the dots in the TV ecosystem
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1 day ago

Connecting the dots in the TV ecosystem

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.

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How to make your brand matter in the new retail paradigm
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4 days ago

How to make your brand matter in the new retail paradigm

The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.

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Innership for leadership
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May 13, 2019

Innership for leadership

After Mother's Day reflection, Visa's top Asia-Pacific marketer shares a personal opinion on the challenge of 'opening up' to become a better leader.

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Let's make potato trading great again!
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May 8, 2019

Let's make potato trading great again!

An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.

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Time to bring back the matching luggage?
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May 7, 2019

Time to bring back the matching luggage?

To attract and hold attention amid ad clutter, start with a time-tested devotion to engaging the pattern-matching instincts of human beings.

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Indian adland's #MeToo is not over:
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May 6, 2019

Indian adland's #MeToo is not over: "Women are mad as hell"

Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.

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Procurement and agencies: Sometimes you drive me crazy, but I still love you
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May 6, 2019

Procurement and agencies: Sometimes you drive me crazy, but I still love you

R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.

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Small screen, big impact
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May 3, 2019

Small screen, big impact

Mobile advertising is no longer a nice-to-have but an essential part of marketing strategy. Brands need to master it as a creative medium.

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Best ad formats for acquiring high-quality gamers
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Apr 29, 2019

Best ad formats for acquiring high-quality gamers

Tried-and-true display and native ads work, but it’s also critical to start experimenting with in-app ad trends around rewarded, video and playables to catch users' attention.

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Agencies: Resist the urge to be fake consultants
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Apr 24, 2019

Agencies: Resist the urge to be fake consultants

Why the Accenture/Droga5 deal means ad people should become even more like ad people.

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Are your campaigns out of sync with consumers?
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Apr 23, 2019

Are your campaigns out of sync with consumers?

If not, how can you be sure your content aligns with the factors that really matter to audiences?

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No one talks about creative fails, and that's a problem
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Apr 23, 2019

No one talks about creative fails, and that's a problem

Uproar over a US ad for DNA service Ancestry, and the brand's lack of an explanation, underscores adland's deep-rooted transparency issue, which can no longer be ignored.

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Graham Fink's flying aspidistra, the fake Japanese client and other tales
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Apr 18, 2019

Graham Fink's flying aspidistra, the fake Japanese client and other tales

UK ad man Robin Wight looks back at the Mad Men-style antics, outrageous ideas and classic work of the agency he co-founded in 1979 as he steps down from Engine and WCRS is consigned to history.

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Marketing’s new innovation lab: China’s Greater Bay Area
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Apr 18, 2019

Marketing’s new innovation lab: China’s Greater Bay Area

The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.

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We mustn’t let artificial intelligence make us dumb
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Apr 17, 2019

We mustn’t let artificial intelligence make us dumb

While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.

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See It Be It's Gabriela Guerra says it's time for men to listen
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Apr 17, 2019

See It Be It's Gabriela Guerra says it's time for men to listen

Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.

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WPP: One year on from Martin Sorrell's reign
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Apr 16, 2019

WPP: One year on from Martin Sorrell's reign

Here's what industry insiders have to say about the holding company's extremely turbulent year following the shock exit.

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