Opinions
Why China still lags on marketing SaaS spending
SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.
Isn’t it time the industry had sustainability of conviction?
B Corp certification may be harder to get than a Pencil, but hand on heart, it's infinitely more rewarding for everyone and better for the planet.
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
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EssenceMediacom could be a formidable competitor
MediaCom brings street-fighting skills and Essence the tech brains.
Driving consumer engagement with short-form content
The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.
Body-shaming brands and the male mental health crisis
While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.
How brands can ride the wave of digital investment in Korea
Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.
Let’s give it a name: micro depression
This Mental Health Awareness Week, here's how you can tackle micro depression head-on before it takes a stranglehold.
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Body-shaming brands and the male mental health crisis
While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.
Smile? The double-edged sword of political photo ops
A picture tells a thousand words, and choosing the correct one can make or break an individual during a crisis.
Gucci puts other luxury brands on notice by accepting crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?
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Inauthentic influencers: is honesty the best policy?
Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.
Why bots will not replace PR agencies anytime soon
While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.
Flourishing channels present new opportunities for advertisers
Recent advances in adtech have multiplied opportunities in this omnichannel landscape. Meanwhile, emerging channels can now be combined symbiotically to deliver integrated results, says Yahoo's chief business officer.
What Chinese beauty brands need when going global: smart data tools and desirability
SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.
Why decision science is increasingly crucial to modern research
Happy International Research Day! Today's market researchers need help aligning sales data with a proliferation of touchpoint insights.
Media is getting creative as an awards-worthy force for good in troubled times
The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war.
How marketers can tap the evolving male consumer in China
While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.
Why luxury brands must be strategic with NFTs in the metaverse
The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs.
Netflix has the opportunity to deliver a superb AVOD experience
The platforms that best execute the introduction of ads while bearing the needs and experience of the end user in mind will find the greatest success, says VP at Samsung Ads.
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