A new approach is required as the effectiveness of touchpoints in the auto category declines.
The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.
Three ways publishers can win.
Workplace offenses occur because globalisation "forces different cultures together" without enough preparation
As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.
Until companies work to remove the cultural stigma attached to taking time off, the average Japanese worker will continue to struggle to fully recharge.
It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.
In the rush for generational appeal, brands shouldn't give up their unique identities.
Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.
They’re here to supercharge omnichannel analytics.
The backslide in press freedom that we are seeing across the region has broad consequences. And as marketing and communication professionals, you should care about it.
The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.
Industry heavyweights sound off on what provides that 2018 edge.
In the last of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.
Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.
Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?
When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. Sometimes immature technology is just a costly distraction.
A piece of text may translate perfectly from a dictionary perspective, but that’s not to say that the correct dialects have been used or that it’s keyword-rich enough for marketing.
This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.
While broad archetypes are handy as mental shortcuts, brands must keep pace with changing cultural symbols and nuances to form a deeper connection with people—and avoid looking foolish.
Could the acquisition help PepsiCo fend off unbranded competition and add some much-needed fizz to its flat margins?
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