Opinions

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4 reasons advertisers should use performance video templates
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21 hours ago

4 reasons advertisers should use performance video templates

Tested, performance-geared templates allow even non-specialists to make impactful ads, tweaked at scale to improve results.

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The rising potential of China’s new seniors
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1 day ago

The rising potential of China’s new seniors

Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.

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FCB's Susan Credle: Young job-hoppers
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1 day ago

FCB's Susan Credle: Young job-hoppers "just creating stuff, not building brands"

The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.

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The case for an asshole-free creative industry
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1 day ago

The case for an asshole-free creative industry

In a new book, Paul Woods discusses how the industry can improve its working practices. Here, he explains why cutting down on hours worked is one key way to achieve this.

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How to make sense of your customer data
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Mar 20, 2019

How to make sense of your customer data

The case for considering a customer data platform (CDP) to help create a unified customer view.

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Publicis Media global chief: “We're being much more called to account”
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Mar 19, 2019

Publicis Media global chief: “We're being much more called to account”

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

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New Zealand terrorist attack: Is it time for social-media intervention?
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Mar 18, 2019

New Zealand terrorist attack: Is it time for social-media intervention?

For Facebook, Google and Twitter to truly stop such atrocities being shared on their platforms, they have to break the digital ecosystem they built.

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Protecting your brand from fake news during the Indonesia elections
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Mar 18, 2019

Protecting your brand from fake news during the Indonesia elections

Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.

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How blockchain is making its mark on adtech
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Mar 14, 2019

How blockchain is making its mark on adtech

Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.

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SXSW is growing a tech conscience, so why isn't the ad industry?
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Mar 13, 2019

SXSW is growing a tech conscience, so why isn't the ad industry?

Discussions are no longer about technology itself but about its human and societal impact. So why is the ad industry not yet asking the same tough questions?

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How to overcome this industry’s mid-life crisis
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Mar 12, 2019

How to overcome this industry’s mid-life crisis

Mediacom global strategy officer Matt Mee looks to new systems, effectiveness research and human-centricity as guideposts to surviving marcomm's middle-aged malaise.

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Women the most valuable gamers for advertisers
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Mar 12, 2019

Women the most valuable gamers for advertisers

Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.

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Life after advertising
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Mar 11, 2019

Life after advertising

The ex-creative whose exit manifesto caused a stir two years ago is back to explain the ups and downs of life outside the industry.

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Rightsizing and you
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Mar 11, 2019

Rightsizing and you

If you’re worried about losing your job, consider what you can do to make yourself a more valuable asset. You’d be surprised how few people do.

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How 'The Collective' is responding to #MeToo in India
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Mar 8, 2019

How 'The Collective' is responding to #MeToo in India

A member of 'The Collective', a group of women from India's ad industry which spoke out in the wake of a series of #MeToo accusations last year, explains the group's goals and activities.

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Time for men to pick up 'office housework' too
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Mar 8, 2019

Time for men to pick up 'office housework' too

Iris launches 'The Conscious Calendar' for International Women's Day to help create more gender balance in helping with even the most subtle everyday tasks.

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Opinion: It's time for brands to delve deeper on podcasts
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Mar 5, 2019

Opinion: It's time for brands to delve deeper on podcasts

Though largely absent from marketing strategies, podcasts represent a great opportunity for brands—one that goes far beyond simply carrying ads.

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Believe the 5G buzz: Report from the Mobile World Congress
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Mar 4, 2019

Believe the 5G buzz: Report from the Mobile World Congress

The impact 5G will have on business and commerce was on full display at last week's Mobile World Congress, according to McCann Worldgroup's chief digital officer.

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Instagram, fake likes and the future of influencer marketing
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Mar 1, 2019

Instagram, fake likes and the future of influencer marketing

Time to bring the rigour of performance marketing over to the influencer space.

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Feb 27, 2019

"Everything would be better if we had more women": Tara Ford

We talk to the executive creative director of DDB Sydney about the idea of being labelled a "female ECD", the lack of role models for women in advertising and raising four children alongside a successful career.

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