Opinions
4 reasons advertisers should use performance video templates
Tested, performance-geared templates allow even non-specialists to make impactful ads, tweaked at scale to improve results.
The rising potential of China’s new seniors
Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.
FCB's Susan Credle: Young job-hoppers "just creating stuff, not building brands"
The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.
The case for an asshole-free creative industry
In a new book, Paul Woods discusses how the industry can improve its working practices. Here, he explains why cutting down on hours worked is one key way to achieve this.
How to make sense of your customer data
The case for considering a customer data platform (CDP) to help create a unified customer view.
Publicis Media global chief: “We're being much more called to account”
VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.
New Zealand terrorist attack: Is it time for social-media intervention?
For Facebook, Google and Twitter to truly stop such atrocities being shared on their platforms, they have to break the digital ecosystem they built.
Protecting your brand from fake news during the Indonesia elections
Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.
How blockchain is making its mark on adtech
Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.
SXSW is growing a tech conscience, so why isn't the ad industry?
Discussions are no longer about technology itself but about its human and societal impact. So why is the ad industry not yet asking the same tough questions?
How to overcome this industry’s mid-life crisis
Mediacom global strategy officer Matt Mee looks to new systems, effectiveness research and human-centricity as guideposts to surviving marcomm's middle-aged malaise.
Women the most valuable gamers for advertisers
Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.
Life after advertising
The ex-creative whose exit manifesto caused a stir two years ago is back to explain the ups and downs of life outside the industry.
Rightsizing and you
If you’re worried about losing your job, consider what you can do to make yourself a more valuable asset. You’d be surprised how few people do.
How 'The Collective' is responding to #MeToo in India
A member of 'The Collective', a group of women from India's ad industry which spoke out in the wake of a series of #MeToo accusations last year, explains the group's goals and activities.
Time for men to pick up 'office housework' too
Iris launches 'The Conscious Calendar' for International Women's Day to help create more gender balance in helping with even the most subtle everyday tasks.
Opinion: It's time for brands to delve deeper on podcasts
Though largely absent from marketing strategies, podcasts represent a great opportunity for brands—one that goes far beyond simply carrying ads.
Believe the 5G buzz: Report from the Mobile World Congress
The impact 5G will have on business and commerce was on full display at last week's Mobile World Congress, according to McCann Worldgroup's chief digital officer.
Instagram, fake likes and the future of influencer marketing
Time to bring the rigour of performance marketing over to the influencer space.
"Everything would be better if we had more women": Tara Ford
We talk to the executive creative director of DDB Sydney about the idea of being labelled a "female ECD", the lack of role models for women in advertising and raising four children alongside a successful career.
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