Opinions
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The truth about well-being in our industry
Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.
The first 100 days: what the new CMO of WeWork needs to do
Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.
How emotional AI can benefit businesses
Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.
Google founders step back... but remain in control
Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.
Elevating in-store experiences through storytelling and technology
The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.
Alexa, stop being so compliant
To help our children learn appropriate communication, voice assistants need to start thinking about etiquette.
Why more regulation on social media offers opportunities for brands
Brands should stay ahead of the curve because, make no mistake, regulation is coming.
10 KOL marketing trends in China for 2020
With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
Why cyber crisis communications need more than tech to succeed
Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.
Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
Productising: Enough with thinking; create something
Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.
Why marketers need to understand emotions this holiday season
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
Why not pay creatives more than the ECD?
Why do we penalise those who are brilliant at being creative but not interested in the next step?
Like it or not, influencer marketing is changing
The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.
Twitter is taking a risk with political ads ban
It's not about the money; it never has been. It's about social media companies having clear policies and being able to enforce them, argues Campaign's Omar Oakes.
Why gaming is advertising's new Darwinian struggle
Online gaming is set to become the next battleground for brands, but it comes with a new skillset.
Long-term agency partnership is better than short-term fling
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.
Stop overthinking it: the 2019 D&AD Annual reviewed
Mother's creative director looks for trends in the bible of the year's best advertising and design work.
What's a data-protection officer do? Do you need one?
Tealium's APAC marketing director explains the DPO Competency Framework, which must be seen as a positive step forwards and a useful tool for companies looking to establish themselves as data leaders.
Samsung launching narcissism into space is everything wrong with marketing today
It is excruciating to imagine what good could have been done with the same team and resources.
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