Opinions
Adlanders work long hours because clients don't pay their agencies enough
The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.
What legacy brands can learn from digital-native brands
Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.
The bull case for advertising is back on
Advertising forecasters have upgraded their growth predictions for this year.
Make room for sadness
Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.
The untapped wealth of WeChat data for brands
Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
'Laundrette': BBH's CMO on the ad that built the agency
Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen.
VMLY&R boss Jon Cook opens up on DE&I
The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
ANA's 'Rip van Winkle' moment
The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.
Leaders must not be afraid of owning up to mistakes: Serena Williams
The 23-time Grand Slam champion addressed a session at the Adobe Summit
Crash Course: Tips for dynamic creative optimisation
DCO brings marketers closer to the 'Holy Grail' of advertising with personalised ads at scale aimed at delivering the right message at the right time to the right person. This lesson shows you how it works and what to do.
The future of great creative must be permanent, not transient
Advertising legend John Hegarty has backed an AI platform that matches briefs to freelance creatives. But long-term brand success and great creativity won't come from a freelance model, Who Wot Why's co-founder argues.
The four key benefits of content commerce
Publishers, brands and consumers all stand to benefit from a relevant direct purchase model that avoids advertising, argues the partnerships director at Impact.
The shared mind: what creative ideation could look like in the future
Tracey Follows's new book explores how the advance of digital technology could impact our personal identities. Here, she explains how any future ability to connect individuals' thoughts could have a major impact on adland’s creative process.
Crossing the divide: how hybrid events can unite physical and virtual audiences
Juggling agendas, managing time zones and creating shared experiences can be aided by technology, believes the strategy director of creative agency Smyle.
Fines aren’t Alibaba’s problem, competition is
Alibaba has become the standard for Chinese ecommerce, but the market is nearing saturation.
Talented people need much more than boilerplate job prospects
Standard recruitment ads won't cut it anymore. The industry's best talent are looking for businesses that emanate culture, cause and coaching, writes TotallyAwesome's head of talent.
Top tips for social-media marketing
Key principles for effective use of social media, plus specific advice for LinkedIn, YouTube and WeChat, from Archetype's senior digital consultant.
Should digital marketing focus on function over emotion? CMOs debate
Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.
How to market to consumers during Ramadan
The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?
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