Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.
Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.
The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
After Mother's Day reflection, Visa's top Asia-Pacific marketer shares a personal opinion on the challenge of 'opening up' to become a better leader.
An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.
To attract and hold attention amid ad clutter, start with a time-tested devotion to engaging the pattern-matching instincts of human beings.
Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.
R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.
Mobile advertising is no longer a nice-to-have but an essential part of marketing strategy. Brands need to master it as a creative medium.
Tried-and-true display and native ads work, but it’s also critical to start experimenting with in-app ad trends around rewarded, video and playables to catch users' attention.
Why the Accenture/Droga5 deal means ad people should become even more like ad people.
If not, how can you be sure your content aligns with the factors that really matter to audiences?
Uproar over a US ad for DNA service Ancestry, and the brand's lack of an explanation, underscores adland's deep-rooted transparency issue, which can no longer be ignored.
UK ad man Robin Wight looks back at the Mad Men-style antics, outrageous ideas and classic work of the agency he co-founded in 1979 as he steps down from Engine and WCRS is consigned to history.
The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.
While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.
Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.
Here's what industry insiders have to say about the holding company's extremely turbulent year following the shock exit.
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