Opinions

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Automotive marketing in China: Time for a re-think
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3 days ago

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

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2018 is the year of the GIF: Spikes Media president Amrita Randhawa
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Sep 17, 2018

2018 is the year of the GIF: Spikes Media president Amrita Randhawa

The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.

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The power of audience data for ad dollars
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Sep 17, 2018

The power of audience data for ad dollars

Three ways publishers can win.

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Workplace offenses occur because globalisation
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Sep 14, 2018

Workplace offenses occur because globalisation "forces different cultures together" without enough preparation

As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.

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Behind Japan's reluctance to take holidays
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Sep 14, 2018

Behind Japan's reluctance to take holidays

Until companies work to remove the cultural stigma attached to taking time off, the average Japanese worker will continue to struggle to fully recharge.

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Why we need to fight the myth that women in advertising have a limited shelf life
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Sep 13, 2018

Why we need to fight the myth that women in advertising have a limited shelf life

It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.

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The millennialisation of design: why everything looks the same
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Sep 13, 2018

The millennialisation of design: why everything looks the same

In the rush for generational appeal, brands shouldn't give up their unique identities.

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Why some agencies talk the big game but struggle with digital transformation
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Sep 12, 2018

Why some agencies talk the big game but struggle with digital transformation

Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.

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Commerce for the next billion: Don’t hate AI and blockchain
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Sep 11, 2018

Commerce for the next billion: Don’t hate AI and blockchain

They’re here to supercharge omnichannel analytics.

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Why we should all care about the decline of press freedom
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Sep 7, 2018

Why we should all care about the decline of press freedom

The backslide in press freedom that we are seeing across the region has broad consequences. And as marketing and communication professionals, you should care about it.

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Nike's Kaepernick ad: Let's not get carried away
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Sep 5, 2018

Nike's Kaepernick ad: Let's not get carried away

The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.

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Mentor session: Advice from seven APAC media leaders
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Sep 4, 2018

Mentor session: Advice from seven APAC media leaders

Industry heavyweights sound off on what provides that 2018 edge.

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Integrating CX into your organisation, part 3: Timing is everything
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Sep 4, 2018

Integrating CX into your organisation, part 3: Timing is everything

In the last of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.

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Commerce for the next billion: Build out your mobile arsenal
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Sep 4, 2018

Commerce for the next billion: Build out your mobile arsenal

Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.

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'China is not for everyone': readers respond to Delmus Credle's BBDO China account
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Aug 30, 2018

'China is not for everyone': readers respond to Delmus Credle's BBDO China account

Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?

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The messy reality of new technology
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Aug 30, 2018

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. Sometimes immature technology is just a costly distraction.

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A handbag by any other name is not the same in China, Hong Kong and Taiwan
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Aug 29, 2018

A handbag by any other name is not the same in China, Hong Kong and Taiwan

A piece of text may translate perfectly from a dictionary perspective, but that’s not to say that the correct dialects have been used or that it’s keyword-rich enough for marketing.

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Commerce for the next billion: Adapt and execute—fast
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Aug 28, 2018

Commerce for the next billion: Adapt and execute—fast

This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.

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How to stay relevant as cultures evolve
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Aug 22, 2018

How to stay relevant as cultures evolve

While broad archetypes are handy as mental shortcuts, brands must keep pace with changing cultural symbols and nuances to form a deeper connection with people—and avoid looking foolish.

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What PepsiCo's purchase of SodaStream tells us about the changing world of FMCG brands
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Aug 22, 2018

What PepsiCo's purchase of SodaStream tells us about the changing world of FMCG brands

Could the acquisition help PepsiCo fend off unbranded competition and add some much-needed fizz to its flat margins?

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