Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.
Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.
Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.
Effectiveness is not merely complicated, but complex. It might help if agencies understood this important distinction.
Will the recent ad-agency megamergers soar to new heights, or fail to take flight? It may come down to questions of organisational culture, according to the APAC head of BBH.
From building immersive worlds to creating enduring characters, games offer lessons on engaging today's consumers.
Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.
Biddable media is moving in-house and the agency is dead... or is it?
There's a conflict of interest between Google and the brands that use its self-serve ads platform.
Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.
Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.
A culture that burns out employees is never good for business.
India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.
Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.
SAY CAGENCY AGAIN I dare you! I double dare you!
Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.
BBC’s commercial leaders share lessons from Asia-Pacific
24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.
Senior Manager, Media Hong Kong
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