Opinions

1 day ago

Drop the ‘girl power’ shtick when marketing women’s sport

Now, more than ever, brands must help to normalise women’s sport.

3 days ago

What face masks tell us about global audiences

Understanding different views of face masks can help us bridge divides between the East and West.

4 days ago

Trying times are times for trying

Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.

Jul 29, 2020

When will we stop obsessing about cancelling ‘cancel culture’?

With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.

Jul 28, 2020

Into the unknown: Tips for navigating rough terrain

Change seems to be the only constant right now, requiring marketers to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant, the SVP of APAC at Integral Ad Science argues.

Jul 28, 2020

What's it like working in the industry as an LGBTQIA+ person?

Two openly-LGBTQIA+ individuals imagine a future where there is no longer a need to close diversity gaps. But more focus is needed on gender and sexual identity to get there.

Jul 28, 2020

Three post-pandemic Gen Z behaviour trends to watch

How are young people adapting to the post-Covid world?

Jul 23, 2020

A flightplan for B2B marketers to emerge from crisis

The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.

Jul 23, 2020

How the best-laid purchase plans are becoming impulse buys

Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.

Jul 23, 2020

Do Chinese millennials want diversity in fashion ads?

While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change.

Jul 22, 2020

Questions to ask and answer when an agency loses a pitch

Remarkably few agencies get useful feedback after losing a pitch. Try asking these followup questions.

Jul 21, 2020

Getting punched in the face: 8 lessons from a rough year

Start a gang and use the power of symbolism, but don't drink the Kool-Aid: DDB's Hong Kong CEO imparts wisdom from a year of managing through multiple crises.

Jul 17, 2020

TikTok ads: Insights for better performance

Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.

Jul 17, 2020

Drawing Conclusions: Let's wrap up the week with a cartoon

A little birdie told us you'd enjoy something light and fun on a Friday. We invite submissions from around the region to help us make this a regular feature.

Jul 17, 2020

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

Jul 16, 2020

TikTok is in the crosshairs of a political battle

Banned in India, facing a ban in the US, switching platforms in Hong Kong. Will the social-media darling survive being the target of geopolitical unrest?

Jul 16, 2020

Who's driving brand recognition in APAC's automotive sector?

ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.

Jul 16, 2020

Now is not the time to give up on experiences

Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.

Jul 15, 2020

Why brands should tap into Asia’s growing football fanbase

Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.

Jul 15, 2020

Time to stop covering up our diversity

We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that.