Opinions
The case for playable ads
Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.
5 key trends from CES 2019
Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.
When embracing inclusion, what about age?
Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.
Advertising effectiveness: A complex problem
Effectiveness is not merely complicated, but complex. It might help if agencies understood this important distinction.
Will megamerged agencies fly?
Will the recent ad-agency megamergers soar to new heights, or fail to take flight? It may come down to questions of organisational culture, according to the APAC head of BBH.
Games can help brands see what makes people tick
From building immersive worlds to creating enduring characters, games offer lessons on engaging today's consumers.
The road to trust and transparency in programmatic
Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.
In-house or agency? It's not a binary decision
Biddable media is moving in-house and the agency is dead... or is it?
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How Google accidentally automated the agency back to the future
There's a conflict of interest between Google and the brands that use its self-serve ads platform.
3 questions marketers need to ask about data quality
Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.
The rise of creative consultancies (and how agencies can also be heroes)
Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.
Calling time on our long-hours culture
A culture that burns out employees is never good for business.
Of India, analytics & closer collaboration through data
India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.
The state of advertising has never been better
Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.
7 marketing buzzwords we want to ban in 2019
SAY CAGENCY AGAIN I dare you! I double dare you!
Why first-place bidding is catching on: two viewpoints
Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.
First-price auctions can bring some much-needed trust
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
To support first-price auctions some basic factors must be in place
Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.
Global vs. local: how locality shapes campaign success
BBC’s commercial leaders share lessons from Asia-Pacific
Cannes jury-president list tone-deaf to global diversity calls
24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.
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