Opinions
5 trends for marketers to watch in the Year of the Rat
From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.
Expert SEA e-commerce advice
The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.
The gratuitous Lunar New Year product showcase
Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.
Brand story in the age of experience
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
KFC takes heat for 'sexist grooming'
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
Is 'demonic' Dominic Cummings the best adman in the UK?
Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
I was the token female in the creative department
In the latest edition of Untold Stories, a woman recalls the toxic and shaping experience of being the only female in an agency creative department.
Cyber coaxing: Nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour
Luxury 2030: The rise of personal luxury experiences
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Questions to ask before, and during, transformation
Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.
My 10 best pieces of career advice for young agency folk
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.
Mastercard's single is a priceless moment in musical history
Is a brand releasing a song really as absurd as it sounds?
If CES 2020 didn't inspire you, then you're in the wrong business
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
Why brands should leverage experiential more aggressively in 2020
Experiences are no more just a touchpoint in a campaign journey—they’re the climax.
Another glass?
The story of the man who convinced the world different types of wine deserved different glasses.
What fintech brands are learning from e-commerce
Fintech ventures are looking to inject new life into the industry by taking a page out of the e-commerce playbook. Not everything applies, but many lessons do, according to the CMO of Singlife.
What a time to be alive
Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.
Advertising versus subscription
It's one of the great, unresolved issues in the industry, and advertising people should worry.
Meet the scary new landscape of brand-funded entertainment
What if a brand funded an idea so good that people actively sought it out, watched it, talked about it and told other people to watch it?
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