"There's still a lot of room for loyalty marketing to develop," says Chang.
"Look, sometimes you've just got to be pragmatic."
The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.
After three years and 30 pilots, the Foundry shows no sign of stopping
Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.
Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.
FCB's Fred Levron discusses the life-changing power of time off
Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.
Masculinity needs an urgent update.
How has the General Data Protection Regulation impacted brands and their plans around data?
What values does the brand need to embody to be relevant and purposeful for the consumer? And why do some brands have more meaning and relevance than others?
Warren Johnson of W Communications says it's time for PR agencies, particularly in Asia, to show off their creative powers.
Cannes needs more Asia in its juries before we deride the region’s creative output.
An open letter to critics and belittlers of influencer marketing, from the CMO of Parklu.
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.
Google's US$550 million investment in JD.com could signify a huge shift in what consumers have come to know about what 'search' or 'ecommerce' is, discusses Forward3D's Brosgill.
Brands and their agency counterparts need to keep pace with WeChat’s evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.
How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?
Winning through content creation: The case for not becoming an official FIFA World Cup partner.
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