The CTO at RGA on trends to consider in the metaverse in order to blur the lines between listener and music creator.
Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.
There isn't a simple solution to the complexities of hybrid working in creative businesses.
Is Netflix jumping the gun by choosing Xandr? What ads are they likely to serve up in this region?
Kyiv-based Bickerstaff.734 has been forced to search for opportunities abroad as the war against Russia continues. In the wake of the agency winning its first Cannes Lions, its creative director explains what the award means.
SHANGHAI ZHAN PODCAST: Chinese brands expanding abroad need to adapt to local cultural nuances like successful global brands do in China, says former Ogilvy PR APAC CEO Scott Kronick.
China seems to be developing a whole new offer for the metaverse, just as it did with web 2.0.
As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising
Continued volatility on the talent front meets a cooling of the ad market amid a tough economic outlook.
How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.
How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.
The Dentsu executive officer explains how creative departments need to change to involve idea innovators and software engineers, and discusses her latest role.
When it’s good, when it’s thoughtful, thought through and purposeful, advertising is a public service.
The chief executive, Asia-Pacific, for Project Worldwide, lists three key trends that will define the return to live events.
The populist world doesn't care about the African migrants who were beaten to death at the Spanish border.
Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.
The inclusivity potential of the metaverse is immense, says the ECD at RGA Australia. Hence, on this basis, the metaverse is actually much more ‘human’ than the real world.
Now more than ever we need to speak more bluntly to women about their health and address some painful facts rather than resort to unhelpful typecasts and stereotypes, says a US ad agency head.
Aligning awards, events and the industry with actionable inclusion.
Savvy brands are recognizing the decline of the traditional influencer model and embracing influential creators, or creative influencers, who reach broader audiences through algorithmically driven formats, says Exponent’s Sara Robino.
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