Opinions
The evolving OTT landscape in APAC
With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
Why we don't see enough Pride marketing in Asia
RAPP's APAC ECD explains why Asia's marketing campaigns seem to lag behind the growing acceptance of the LGBTQIA+ community.
160over90 appointed cultural marketing partner for 2025 World Aquatics Championships
EXCLUSIVE: Set to occur from July 11 to August 3, 2025, the championships are anticipated to feature more than 2,500 athletes from the 210 national member federations of World Aquatics.
A pivotal summer ahead for sports in Japan
The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.
From rosé to revelations: The top PR trends unveiled at Cannes
A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.
Walled gardens are threatening quality publishers: how can they regain control?
Premium publisher spaces still have an important role to play amid AI uncertainty, political tensions and misinformation, but the demise of cookie and the roll out of AI Overviews leaves the open web facing an existential crisis.
Ready-to-deploy tools: The secret to engaging Gen Z
Executives at CONTEN.T suggest how brands can leverage creative tech, data unification, and first-party insights to engage Gen Z consumers.
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Why being an active ally goes beyond Pride Month
Despite Pride Month being over, Dentsu's Aditya Narain says people need to continue educating themselves about LGBTQIA+ issues, speaking out against discrimination, and standing up for rights in everyday situations.
Is dot-AI the new dot-com?
The dot-com boom transformed how we communicate, shop and do business—forever changing the way we navigate the intersection of innovation, regulation and valuation. Could AI now do the same, asks Finn Partners’ Sabrina Guttman.
17 business leaders react to Trump assassination attempt
CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.
Staying a step ahead in the constant battle between earned trust and paid visibility
In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.
Social-first: Unpacking marketing’s most confusing yet rewarding opportunity
Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.
Gail Heimann's retirement is a huge loss for the PR industry
The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.
Is the industry in a ‘paralysis’ of measuring everything?
With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.
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Creative Minds: Alice Chou on being a daydreaming workaholic
Dentsu Taiwan's chief creative officer says her daydreams often spark creative ideas and that her life mirrors that of her namesake, Alice (Alice in Wonderland), which is filled with frustrations and triumphs in an adventurous dream world.
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How brands can build consumer trust in the post-cookie era
Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.
Will AI make human-generated PR content a premium product?
As generative AI produces vast amounts of text, art and music with unprecedented speed, will human-generated content become obsolete? Should we even bother teaching children to write essays, or will AI simply do it for them?
My experience in Cannes underlined why men must speak up and take action against harassment
After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight against such behaviour.
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Here's why AI is not just a flash in the pan
Hype cycles around new tech advancements—such as the metaverse and VR—have left many users feeling unsatisfied over the years. But here's why AI is an anomaly, argues Accenture Song's Flaviano Faleiro.
Micro-influencers: The new powerhouses of marketing
As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.
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