Now, more than ever, brands must help to normalise women’s sport.
Understanding different views of face masks can help us bridge divides between the East and West.
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.
Change seems to be the only constant right now, requiring marketers to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant, the SVP of APAC at Integral Ad Science argues.
Two openly-LGBTQIA+ individuals imagine a future where there is no longer a need to close diversity gaps. But more focus is needed on gender and sexual identity to get there.
How are young people adapting to the post-Covid world?
The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.
Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change.
Remarkably few agencies get useful feedback after losing a pitch. Try asking these followup questions.
Start a gang and use the power of symbolism, but don't drink the Kool-Aid: DDB's Hong Kong CEO imparts wisdom from a year of managing through multiple crises.
Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.
A little birdie told us you'd enjoy something light and fun on a Friday. We invite submissions from around the region to help us make this a regular feature.
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
Banned in India, facing a ban in the US, switching platforms in Hong Kong. Will the social-media darling survive being the target of geopolitical unrest?
ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.
Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.
Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that.
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