Opinions
Better cities, new paths for brand growth in China
Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.
Your most critical decision in martech
Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.
The truth about advertising's long-hours culture
A senior creative lays bare the mental toll of the industry's culture of working long hours.
Key do's and don'ts of content marketing
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
Mobile network operators' shot at challenging the duopoly
MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.
The pursuit of healthy efficiencies
Three factors you can adjust across your entire business to unlock efficiency that creates valuable gains beyond the monetary.
How we misread 'new retail'
'New retail' in China has thus far been less about consumers and radical technology innovation, and more about the bottom line. However, the revolution is just getting started.
Gender equality is not a fad: Kate Roydhouse
The fight is far from over in adland, argues the MD and executive producer of Curious Films.
Kill the binary
Given how visible genderfluid and queer people are becoming in culture, I’m struck at our industry’s lack of movement in how we communicate with a society that cares less and less about gender in how they act, look, dress, or talk.
#MeToo: Time's up for Asia's adland
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
When to make it easy, and when to make it thinky
The golden rule of hacking the mind of the shopper is perhaps easier than we think it is.
#MeToo must retain its focus
Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.
Why MediaMath’s open-letter warning to media suppliers is significant
Programmatic platform’s vow to kick out players who game auctions is a rare attempt at industry self-regulation.
Native is still massively misunderstood
Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.
3 ways beauty brands can capture and use customer data
How Asia’s beauty brands should use the data they have—and get the data they don’t.
Agency voices: Regional leaders look forward
We asked four APAC-based agency-network heads to comment for our special 50th anniversary issue.
What’s next?
Asia-Pacific buying power and tech-friendly markets to lead next-gen global brands.
A future we can all look forward to
Given the unique size of online audiences in this part of the world, it is no wonder that digital innovation is accelerating at a much faster rate here than anywhere.
Publicis’s Asian future
Exposure to Asia has a lifelong impact. As our industry wrestles with issues of diversity, why not learn from diversity itself?
Navigating the new norms
Where will 'the age of flux' take us? Two years into my APAC role, here are a few thoughts.
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