Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.
In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.
The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it.
This Sunday, it's all about her. So a customer-centric approach is key.
When it comes to digital technology there’s no doubt that we’ve gained much. But we’ve lost something too.
The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)
The entrepreneur tells Campaign what agency leaders should focus on and more.
'Deep design' is a way of bringing clarity and order to a discourse on design that focuses on the human, but seems to lack empathy for human needs.
Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?
Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.
Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.
OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
Sir Martin Sorrell's departure ends the recent turmoil, but WPP must change.
No one should have to endure ads this bad any more.
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?
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