Opinions
Why advertisers can't afford to screw up 5G
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
You don’t always need to pay to play
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
Third-party data and cookies: Confusion explained
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
T-shirt controversy: The wakeup call brands needed
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
Creative women, please step forward
R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).
No more snooze button for influencer marketing
Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.
The $100m question for agencies
The pursuit of big clients is forcing agency groups to choose their partners more carefully because the stakes are higher.
Powering effective campaigns with better contextuality
In an age where brand safety is paramount, contextual marketing helps brands ensure that their content ends up in the right places.
Beyond value-washing: The agency role in a sustainable future
Advertising agencies stand to gain a lot by choosing the path of greater transparency.
Do supercar rides for orphans count as CSR?
Malaysian used-car site Carlist.my and racing academy Aylezo tout a recent event that gave kids rides in expensive cars, but little actual help.
Brands mostly silent as Hong Kong raises its voice
It doesn't matter much, really, but this observer finds it disappointing that virtually no brands have found a way to at least show a bit of empathy with the protest-preoccupied population.
'Big six' dinosaurs are at a crossroads in the fight for survival
New entrants and investors show there is huge opportunity, but only for those willing to change.
The role of regulation in the fight against ad fraud
Greater regulation of the advertising industry could help to address some of the opacity issues that make it easy for bad actors to hide in the noise, but it is not without its thorns.
The successful in-housing narrative is a myth
While saving in one area, unexpected costs will pile up. Brands might just need a better agency.
The MAD world of short videos
User-generated short videos are exploding now, but to be successful they must be meaningful, authentic and differentiated.
How rural Indonesians use technology, and the lessons for brands
CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
Why does the ad industry keep making racist mistakes?
Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?
Why don't 'chief children's officers' exist in every big tech firm?
The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.
How 5G will affect marketing communications
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
