From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.
The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.
Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
In the latest edition of Untold Stories, a woman recalls the toxic and shaping experience of being the only female in an agency creative department.
AI based nudges would be even more powerful levers to modify behaviour
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.
Is a brand releasing a song really as absurd as it sounds?
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
Experiences are no more just a touchpoint in a campaign journey—they’re the climax.
The story of the man who convinced the world different types of wine deserved different glasses.
Fintech ventures are looking to inject new life into the industry by taking a page out of the e-commerce playbook. Not everything applies, but many lessons do, according to the CMO of Singlife.
Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.
Why I don't buy it.
It's one of the great, unresolved issues in the industry, and advertising people should worry.
What if a brand funded an idea so good that people actively sought it out, watched it, talked about it and told other people to watch it?
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