Opinions

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The truth about well-being in our industry
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23 hours ago

The truth about well-being in our industry

Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.

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The first 100 days: what the new CMO of WeWork needs to do
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23 hours ago

The first 100 days: what the new CMO of WeWork needs to do

Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.

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How emotional AI can benefit businesses
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1 day ago

How emotional AI can benefit businesses

Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.

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Google founders step back... but remain in control
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1 day ago

Google founders step back... but remain in control

Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.

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Elevating in-store experiences through storytelling and technology
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2 days ago

Elevating in-store experiences through storytelling and technology

The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.

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Alexa, stop being so compliant
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Nov 28, 2019

Alexa, stop being so compliant

To help our children learn appropriate communication, voice assistants need to start thinking about etiquette.

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Why more regulation on social media offers opportunities for brands
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Nov 26, 2019

Why more regulation on social media offers opportunities for brands

Brands should stay ahead of the curve because, make no mistake, regulation is coming.

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10 KOL marketing trends in China for 2020
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Nov 25, 2019

10 KOL marketing trends in China for 2020

With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.

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Why cyber crisis communications need more than tech to succeed
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Nov 25, 2019

Why cyber crisis communications need more than tech to succeed

Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.

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Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
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Nov 24, 2019

Grueling pitch conditions to stay until marketers shift disrespectful power dynamic

The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.

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Productising: Enough with thinking; create something
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Nov 14, 2019

Productising: Enough with thinking; create something

Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.

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Why marketers need to understand emotions this holiday season
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Nov 14, 2019

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

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Why not pay creatives more than the ECD?
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Nov 12, 2019

Why not pay creatives more than the ECD?

Why do we penalise those who are brilliant at being creative but not interested in the next step?

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Like it or not, influencer marketing is changing
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Nov 6, 2019

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

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Twitter is taking a risk with political ads ban
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Nov 1, 2019

Twitter is taking a risk with political ads ban

It's not about the money; it never has been. It's about social media companies having clear policies and being able to enforce them, argues Campaign's Omar Oakes.

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Why gaming is advertising's new Darwinian struggle
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Oct 31, 2019

Why gaming is advertising's new Darwinian struggle

Online gaming is set to become the next battleground for brands, but it comes with a new skillset.

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Long-term agency partnership is better than short-term fling
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Oct 31, 2019

Long-term agency partnership is better than short-term fling

Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.

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Stop overthinking it: the 2019 D&AD Annual reviewed
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Oct 30, 2019

Stop overthinking it: the 2019 D&AD Annual reviewed

Mother's creative director looks for trends in the bible of the year's best advertising and design work.

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What's a data-protection officer do? Do you need one?
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Oct 29, 2019

What's a data-protection officer do? Do you need one?

Tealium's APAC marketing director explains the DPO Competency Framework, which must be seen as a positive step forwards and a useful tool for companies looking to establish themselves as data leaders.

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Samsung launching narcissism into space is everything wrong with marketing today
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Oct 29, 2019

Samsung launching narcissism into space is everything wrong with marketing today

It is excruciating to imagine what good could have been done with the same team and resources.

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