Opinions

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How rural Indonesians use technology, and the lessons for brands
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2 days ago

How rural Indonesians use technology, and the lessons for brands

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

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Why does the ad industry keep making racist mistakes?
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Jul 11, 2019

Why does the ad industry keep making racist mistakes?

Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?

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Why don't 'chief children's officers' exist in every big tech firm?
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Jul 10, 2019

Why don't 'chief children's officers' exist in every big tech firm?

The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.

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How 5G will affect marketing communications
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Jul 10, 2019

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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The questions Amazon doesn't want marketers to ask
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Jul 8, 2019

The questions Amazon doesn't want marketers to ask

"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."

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Don't blame short attention spans for unengaging content
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Jul 7, 2019

Don't blame short attention spans for unengaging content

FWD Insurance's Gavin Lai says if more brands simplified their content, made it clear, relatable and trustworthy, they wouldn't need to worry about millennials' supposed fickleness.

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Nivea homophobic allegations: what's the potential fallout?
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Jul 4, 2019

Nivea homophobic allegations: what's the potential fallout?

Industry experts wade in after FCB chose to resign the business.

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Earning trust in the new age of brand democracy
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Jul 1, 2019

Earning trust in the new age of brand democracy

Less frequency and more meaning is what advertisers must strive for, according to Simon Murphy at Edelman Hong Kong.

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Big brands: look around you, see what challengers are doing
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Jun 28, 2019

Big brands: look around you, see what challengers are doing

CANNES IN SHORTS: At the launch of PHD's new book, Overthrow II, co-author Malcolm Devoy explains how big established brands ought to react to purpose-driven challengers in their category.

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Still wondering where the Lions are
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Jun 28, 2019

Still wondering where the Lions are

Asia-Pacific’s poor showing at the 2019 Cannes Lions might reflect a broader East-West disconnect in the global marketing industry. But it’s not time to give up.

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Four ways CMOs in APAC can drive digital transformation
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Jun 27, 2019

Four ways CMOs in APAC can drive digital transformation

CMOs must work cross-functionally like never before, and close collaboration with your CIO is quite possibly the best place to start if you want to influence the rest of your C-suite.

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Do you have what it takes to win the Apple Search Ads game?
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Jun 26, 2019

Do you have what it takes to win the Apple Search Ads game?

With 65% of all downloads occurring directly after a search is made, Apple Search Ads provides brands with an important channel to reach high-quality users. But how to make the best of the platform's capabilities?

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Even conservative brands can mix art and advertising
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Jun 25, 2019

Even conservative brands can mix art and advertising

Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.

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Mobile ad fraud: In-app less vulnerable, but vigilance needed
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Jun 24, 2019

Mobile ad fraud: In-app less vulnerable, but vigilance needed

Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.

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An appetite for less: What we're learning from Cannes so far
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Jun 19, 2019

An appetite for less: What we're learning from Cannes so far

This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.

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Asia, it's time to move on from lazy stereotypes: Cheil
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Jun 18, 2019

Asia, it's time to move on from lazy stereotypes: Cheil

Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.

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Former Cannes Lions head: Don't enter so many awards
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Jun 17, 2019

Former Cannes Lions head: Don't enter so many awards

The former chairman of Cannes Lions argues that the industry should support only those awards shows that prove their value by publishing entry-to-win ratios.

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Why most luxury brands fail with Chinese millennials
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Jun 10, 2019

Why most luxury brands fail with Chinese millennials

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.

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ANA report, 3 years on: Plenty done, plenty still to do
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Jun 10, 2019

ANA report, 3 years on: Plenty done, plenty still to do

Since the landmark report into media transparency, the concerns of marketers have evolved, but work remains.

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Despite diversity talk, industry is not delivering
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Jun 4, 2019

Despite diversity talk, industry is not delivering

The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.