Opinions
Automotive marketing in China: Time for a re-think
A new approach is required as the effectiveness of touchpoints in the auto category declines.
2018 is the year of the GIF: Spikes Media president Amrita Randhawa
The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.
Workplace offenses occur because globalisation "forces different cultures together" without enough preparation
As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.
Behind Japan's reluctance to take holidays
Until companies work to remove the cultural stigma attached to taking time off, the average Japanese worker will continue to struggle to fully recharge.
Why we need to fight the myth that women in advertising have a limited shelf life
It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.
The millennialisation of design: why everything looks the same
In the rush for generational appeal, brands shouldn't give up their unique identities.
Why some agencies talk the big game but struggle with digital transformation
Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.
Commerce for the next billion: Don’t hate AI and blockchain
They’re here to supercharge omnichannel analytics.
Why we should all care about the decline of press freedom
The backslide in press freedom that we are seeing across the region has broad consequences. And as marketing and communication professionals, you should care about it.
Nike's Kaepernick ad: Let's not get carried away
The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.
Mentor session: Advice from seven APAC media leaders
Industry heavyweights sound off on what provides that 2018 edge.
Integrating CX into your organisation, part 3: Timing is everything
In the last of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.
Commerce for the next billion: Build out your mobile arsenal
Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.
'China is not for everyone': readers respond to Delmus Credle's BBDO China account
Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?
The messy reality of new technology
When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. Sometimes immature technology is just a costly distraction.
A handbag by any other name is not the same in China, Hong Kong and Taiwan
A piece of text may translate perfectly from a dictionary perspective, but that’s not to say that the correct dialects have been used or that it’s keyword-rich enough for marketing.
Commerce for the next billion: Adapt and execute—fast
This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.
How to stay relevant as cultures evolve
While broad archetypes are handy as mental shortcuts, brands must keep pace with changing cultural symbols and nuances to form a deeper connection with people—and avoid looking foolish.
What PepsiCo's purchase of SodaStream tells us about the changing world of FMCG brands
Could the acquisition help PepsiCo fend off unbranded competition and add some much-needed fizz to its flat margins?
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