Opinions
I was scared to tell my employer I was depressed
In the latest edition of Untold Stories, an agency employee recalls his struggle to get the help he needed with depression.
APIs: an unlikely counter to in-housing
Among the many benefits of application programming interfaces is providing agencies with a competitive advantage to fight in-housing.
One-word answers with General Mill's Brad Hiranaga
See what the chief brand officer has to say about the CPG industry today and in the future.
Fortnite didn't need data to create a black hole sensation
Marketers need space to make mistakes and to not be shackled by short-term metrics and data.
One-word answers with Visa CMO Lynne Biggar
The marketing leader shares what the future of payment means to her.
Why you should hire for speeds, not just skills
Getting the right mix in your team is crucial.
How technology can help build a disability-friendly workforce
It's time to start building a workforce fit for the world's largest minority, and assistive technology can help.
As brands expand their purpose, creative agencies must too
Brands are redefining their core principles to focus more on purpose and value, an opportunity for agencies to take a higher seat at the table — if they are up to it.
What Southeast Asian marketers can learn from North America to maximise in-app programmatic
Lack of understanding, trust and inventory perception may be holding them back.
Campaign Asia reveals gender audit results
We’re still hearing from, seeing and reading about far more men than women in our coverage. Time to take responsibility.
The first thing industry pros would eliminate from their jobs
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Keeping pace with... Google's Tara Mckenty
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
What goes into glass ceilings, and how to smash them
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
Mining your 'emotional data'
WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.
I was told to 'dial down' my homosexuality
UNTOLD STORIES: A planner shares his experience of being queer and trying to build a career.
How to migrate to IAB's new video standards
The Internet Advertising Bureau overhauled video advertising templates in June, 10 years after releasing VPAID. Here's how to navigate the transition with as little headache as possible.
Systems thinking: a new lens on complexity
The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.
Modern dating in adland
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
How this one lesson from TV can make your digital budget work harder
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
The soul-feeding habits of 6 leading creative minds
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
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