Opinions

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Loyalty schemes must keep evolving: reward-U's Christopher Chang
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20 hours ago

Loyalty schemes must keep evolving: reward-U's Christopher Chang

"There's still a lot of room for loyalty marketing to develop," says Chang.

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Communication choices have repercussions: CLSA's Simone Wheeler
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1 day ago

Communication choices have repercussions: CLSA's Simone Wheeler

"Look, sometimes you've just got to be pragmatic."

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PR must get local and stay real, says Kiri Sinclair
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2 days ago

PR must get local and stay real, says Kiri Sinclair

The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.

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Unilever isn't chasing startups for the cool factor
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3 days ago

Unilever isn't chasing startups for the cool factor

After three years and 30 pilots, the Foundry shows no sign of stopping

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Making people
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3 days ago

Making people "fit" is team-building done wrong

Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.

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How to avoid wasting half the money you spend on advertising
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Jul 13, 2018

How to avoid wasting half the money you spend on advertising

Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.

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Why part-time works, even for the most senior global roles
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Jul 11, 2018

Why part-time works, even for the most senior global roles

FCB's Fred Levron discusses the life-changing power of time off

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Xiaomi's poor IPO may have little bearing on its consumer brand equity
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Jul 9, 2018

Xiaomi's poor IPO may have little bearing on its consumer brand equity

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

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We need to talk about men
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Jul 6, 2018

We need to talk about men

Masculinity needs an urgent update.

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Three GDPR and data takeaways from Cannes
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Jul 6, 2018

Three GDPR and data takeaways from Cannes

How has the General Data Protection Regulation impacted brands and their plans around data?

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Building meaningful brands: Real questions to ask
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Jul 5, 2018

Building meaningful brands: Real questions to ask

What values does the brand need to embody to be relevant and purposeful for the consumer? And why do some brands have more meaning and relevance than others?

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PR people should have a superiority complex
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Jul 2, 2018

PR people should have a superiority complex

Warren Johnson of W Communications says it's time for PR agencies, particularly in Asia, to show off their creative powers.

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Wondering where the Lions are
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Jun 29, 2018

Wondering where the Lions are

Cannes needs more Asia in its juries before we deride the region’s creative output.

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Influencer haters gonna hate
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Jun 27, 2018

Influencer haters gonna hate

An open letter to critics and belittlers of influencer marketing, from the CMO of Parklu.

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David Guerrero on Cannes' first ever live judging sessions
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Jun 26, 2018

David Guerrero on Cannes' first ever live judging sessions

Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.

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It’s not ‘Tmall vs JD’ in China: Two other apps are taking over
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Jun 26, 2018

It’s not ‘Tmall vs JD’ in China: Two other apps are taking over

Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.

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JD & Google: the enemy of my enemy is my friend
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Jun 25, 2018

JD & Google: the enemy of my enemy is my friend

Google's US$550 million investment in JD.com could signify a huge shift in what consumers have come to know about what 'search' or 'ecommerce' is, discusses Forward3D's Brosgill.

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Chances are, your brand isn’t ready for WeChat 4.0
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Jun 25, 2018

Chances are, your brand isn’t ready for WeChat 4.0

Brands and their agency counterparts need to keep pace with WeChat’s evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.

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The future of header bidding lies in transparency
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Jun 14, 2018

The future of header bidding lies in transparency

How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?

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The unofficial route to World Cup glory
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Jun 13, 2018

The unofficial route to World Cup glory

Winning through content creation: The case for not becoming an official FIFA World Cup partner.

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