'Deep design' is a way of bringing clarity and order to a discourse on design that focuses on the human, but seems to lack empathy for human needs.
Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?
Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.
Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.
OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
Sir Martin Sorrell's departure ends the recent turmoil, but WPP must change.
No one should have to endure ads this bad any more.
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?
Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.
Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.
In drawing parallels between his own culture and Japan’s, a young Malaysian considers the opportunity for Japanese companies to appeal to Muslim consumers on a higher level.
Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.
Mobile gaming is undoubtedly the most untapped advertiser opportunity in digital. Even if you don't sell games.
The manner of BMW's ad agency appointment in the US is disgusting, deplorable and sadly all too common, argues the founder of Brand Architects.
Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.
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