When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).
Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.
The pursuit of big clients is forcing agency groups to choose their partners more carefully because the stakes are higher.
In an age where brand safety is paramount, contextual marketing helps brands ensure that their content ends up in the right places.
Advertising agencies stand to gain a lot by choosing the path of greater transparency.
Malaysian used-car site Carlist.my and racing academy Aylezo tout a recent event that gave kids rides in expensive cars, but little actual help.
It doesn't matter much, really, but this observer finds it disappointing that virtually no brands have found a way to at least show a bit of empathy with the protest-preoccupied population.
New entrants and investors show there is huge opportunity, but only for those willing to change.
Greater regulation of the advertising industry could help to address some of the opacity issues that make it easy for bad actors to hide in the noise, but it is not without its thorns.
While saving in one area, unexpected costs will pile up. Brands might just need a better agency.
User-generated short videos are exploding now, but to be successful they must be meaningful, authentic and differentiated.
CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?
The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
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