Opinions

Premium
Deep design to the rescue: Solving wicked problems of the future
Premium
20 hours ago

Deep design to the rescue: Solving wicked problems of the future

'Deep design' is a way of bringing clarity and order to a discourse on design that focuses on the human, but seems to lack empathy for human needs.

Premium
Do we still need regional marketing teams?
Premium
3 days ago

Do we still need regional marketing teams?

Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?

Premium
China’s food brands deal with indigestion overseas
Premium
3 days ago

China’s food brands deal with indigestion overseas

Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.

Premium
No, a keyboard app can't 'prevent tragedy from depression'
Premium
3 days ago

No, a keyboard app can't 'prevent tragedy from depression'

Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.

Premium
New taxi screens make ad-watching all but mandatory
Premium
Apr 18, 2018

New taxi screens make ad-watching all but mandatory

OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.

Premium
Integrating CX into your organisation, part 2: Not just another house guest
Premium
Apr 17, 2018

Integrating CX into your organisation, part 2: Not just another house guest

As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.

Premium
Go social: From engagement to sales
Premium
Apr 17, 2018

Go social: From engagement to sales

Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.

Premium
Notes on a scandal: Things will never be the same after Sorrell exit
Premium
Apr 15, 2018

Notes on a scandal: Things will never be the same after Sorrell exit

Sir Martin Sorrell's departure ends the recent turmoil, but WPP must change.

Premium
We need to have a word about production values
Premium
Apr 12, 2018

We need to have a word about production values

No one should have to endure ads this bad any more.

Premium
Six changes marketers must make after Cambridge Analytica
Premium
Apr 10, 2018

Six changes marketers must make after Cambridge Analytica

No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.

Premium
Marks & Spencer's ill-omened ending in China began a decade ago
Premium
Apr 9, 2018

Marks & Spencer's ill-omened ending in China began a decade ago

BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?

Premium
Sorrell: Long & short-term pressures create
Premium
Apr 9, 2018

Sorrell: Long & short-term pressures create "an almost perfect storm"

Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.

Premium
How Chinese companies are carving their success
Premium
Apr 6, 2018

How Chinese companies are carving their success

Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.

Premium
Four things Japan and Islam have in common
Premium
Apr 5, 2018

Four things Japan and Islam have in common

In drawing parallels between his own culture and Japan’s, a young Malaysian considers the opportunity for Japanese companies to appeal to Muslim consumers on a higher level.

Premium
Make video fit for platform, fit for purpose
Premium
Apr 4, 2018

Make video fit for platform, fit for purpose

Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.

Premium
Don’t underestimate the power of a mobile gaming strategy
Premium
Apr 2, 2018

Don’t underestimate the power of a mobile gaming strategy

Mobile gaming is undoubtedly the most untapped advertiser opportunity in digital. Even if you don't sell games.

Premium
BMW dissed its pitching agencies, and it's not alone
Premium
Mar 28, 2018

BMW dissed its pitching agencies, and it's not alone

The manner of BMW's ad agency appointment in the US is disgusting, deplorable and sadly all too common, argues the founder of Brand Architects.

Premium
Booking global celebrities: Dos and don'ts
Premium
Mar 27, 2018

Booking global celebrities: Dos and don'ts

Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.

Premium
David Guerrero: 'We're wrong to put blind faith in technology'
Premium
Mar 26, 2018

David Guerrero: 'We're wrong to put blind faith in technology'

We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.

Premium
Advertising's 'big short'
Premium
Mar 23, 2018

Advertising's 'big short'

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins