From Cannes to the pages of Campaign, purpose fatigue is taking hold, as creatives rail against po-faced, sanctimonious campaigns devoid of humour.
India is only market in top three to record new-business growth in November.
Brand purpose campaigns will again sweep the Cannes Lions this year, and when they win, we all lose.
From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.
If you can do a dry January, maybe you can do a dry 2023.
A major Advertising Association report on the industry's struggle to keep hold of talent points to a clear problem – salary levels.
The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?
THE AD CONTRARIAN: While most brands are preoccupied with differentiation, positioning and purpose, their real aim ought to become famous in their category.
In this piece, Nick Stringer from the Trustworthy Accountability Group (TAG) argues that companies in growing regions can lift digital industry ad fraud and safety standards simply by asking for them.
Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.
New solutions are needed for advertising, just like climate change.
Advertisers must avoid the temptation of monthly re-plans and short-termism if they want to come out of the recession stronger. Here is why, and what clients and agencies should focus on.
PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.
Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.
The need to measure and validate media consumption data using third parties before deciding on ad spend has never been greater, reminds AAMS president Shufen Goh.
Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist, the managing director for Asia Pacific at Talon Outdoor.
There are five things that should be on every company's sustainability to-do list for this year, the chair of Ad Net Zero says.
Brands can drive the creation of meaningful experiences in the metaverse by reimagining collaboration with a new wave of creators.
Being cancelled by a mass audience is a terrifying prospect for any brand, and with social media and the court of public opinion reigning supreme, VFS Global's Sukanya Chakraborty talks about the importance of on-point crisis communication to turn the tide.
Many years ago, in really boring history classes, I learned the names of lots of wars and treaties and immediately forgot all of them. But over the years, there was one name that stuck in my mind: the War of Jenkins’ Ear.
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