Opinions

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I was scared to tell my employer I was depressed
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23 hours ago

I was scared to tell my employer I was depressed

In the latest edition of Untold Stories, an agency employee recalls his struggle to get the help he needed with depression.

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APIs: an unlikely counter to in-housing
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1 day ago

APIs: an unlikely counter to in-housing

Among the many benefits of application programming interfaces is providing agencies with a competitive advantage to fight in-housing.

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One-word answers with General Mill's Brad Hiranaga
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3 days ago

One-word answers with General Mill's Brad Hiranaga

See what the chief brand officer has to say about the CPG industry today and in the future.

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Fortnite didn't need data to create a black hole sensation
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3 days ago

Fortnite didn't need data to create a black hole sensation

Marketers need space to make mistakes and to not be shackled by short-term metrics and data.

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One-word answers with Visa CMO Lynne Biggar
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Oct 14, 2019

One-word answers with Visa CMO Lynne Biggar

The marketing leader shares what the future of payment means to her.

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Why you should hire for speeds, not just skills
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Oct 14, 2019

Why you should hire for speeds, not just skills

Getting the right mix in your team is crucial.

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How technology can help build a disability-friendly workforce
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Oct 14, 2019

How technology can help build a disability-friendly workforce

It's time to start building a workforce fit for the world's largest minority, and assistive technology can help.

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As brands expand their purpose, creative agencies must too
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Oct 10, 2019

As brands expand their purpose, creative agencies must too

Brands are redefining their core principles to focus more on purpose and value, an opportunity for agencies to take a higher seat at the table — if they are up to it.

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What Southeast Asian marketers can learn from North America to maximise in-app programmatic
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Oct 8, 2019

What Southeast Asian marketers can learn from North America to maximise in-app programmatic

Lack of understanding, trust and inventory perception may be holding them back.

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Campaign Asia reveals gender audit results
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Oct 8, 2019

Campaign Asia reveals gender audit results

We’re still hearing from, seeing and reading about far more men than women in our coverage. Time to take responsibility.

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The first thing industry pros would eliminate from their jobs
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Oct 3, 2019

The first thing industry pros would eliminate from their jobs

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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Keeping pace with... Google's Tara Mckenty
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Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

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What goes into glass ceilings, and how to smash them
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Sep 30, 2019

What goes into glass ceilings, and how to smash them

WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.

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Mining your 'emotional data'
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Sep 27, 2019

Mining your 'emotional data'

WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.

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I was told to 'dial down' my homosexuality
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Sep 25, 2019

I was told to 'dial down' my homosexuality

UNTOLD STORIES: A planner shares his experience of being queer and trying to build a career.

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How to migrate to IAB's new video standards
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Sep 23, 2019

How to migrate to IAB's new video standards

The Internet Advertising Bureau overhauled video advertising templates in June, 10 years after releasing VPAID. Here's how to navigate the transition with as little headache as possible.

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Systems thinking: a new lens on complexity
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Sep 19, 2019

Systems thinking: a new lens on complexity

The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.

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Modern dating in adland
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Sep 18, 2019

Modern dating in adland

The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?

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How this one lesson from TV can make your digital budget work harder
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Sep 17, 2019

How this one lesson from TV can make your digital budget work harder

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.

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The soul-feeding habits of 6 leading creative minds
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Sep 17, 2019

The soul-feeding habits of 6 leading creative minds

Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?

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