Opinions
Drop the ‘girl power’ shtick when marketing women’s sport
Now, more than ever, brands must help to normalise women’s sport.
What face masks tell us about global audiences
Understanding different views of face masks can help us bridge divides between the East and West.
Trying times are times for trying
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
When will we stop obsessing about cancelling ‘cancel culture’?
With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.
Into the unknown: Tips for navigating rough terrain
Change seems to be the only constant right now, requiring marketers to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant, the SVP of APAC at Integral Ad Science argues.
What's it like working in the industry as an LGBTQIA+ person?
Two openly-LGBTQIA+ individuals imagine a future where there is no longer a need to close diversity gaps. But more focus is needed on gender and sexual identity to get there.
Three post-pandemic Gen Z behaviour trends to watch
How are young people adapting to the post-Covid world?
A flightplan for B2B marketers to emerge from crisis
The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.
How the best-laid purchase plans are becoming impulse buys
Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.
Do Chinese millennials want diversity in fashion ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change.
Questions to ask and answer when an agency loses a pitch
Remarkably few agencies get useful feedback after losing a pitch. Try asking these followup questions.
Getting punched in the face: 8 lessons from a rough year
Start a gang and use the power of symbolism, but don't drink the Kool-Aid: DDB's Hong Kong CEO imparts wisdom from a year of managing through multiple crises.
TikTok ads: Insights for better performance
Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.
Drawing Conclusions: Let's wrap up the week with a cartoon
A little birdie told us you'd enjoy something light and fun on a Friday. We invite submissions from around the region to help us make this a regular feature.
Hands off: can touchless experiences still be fully immersive?
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
TikTok is in the crosshairs of a political battle
Banned in India, facing a ban in the US, switching platforms in Hong Kong. Will the social-media darling survive being the target of geopolitical unrest?
Who's driving brand recognition in APAC's automotive sector?
ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.
Now is not the time to give up on experiences
Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.
Why brands should tap into Asia’s growing football fanbase
Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.
Time to stop covering up our diversity
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
