The need to measure and validate media consumption data using third parties before deciding on ad spend has never been greater, reminds AAMS president Shufen Goh.
CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
Marc Pritchard's recent ANA speech suggests media can shape an alternative to 50 years of Milton Friedman-inspired doctrine directing corporations to simply make money.
MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.
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