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As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.
Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
With a focus on building brand discipline capability and creating campaigns that reflect the diverse daily lives of people in the region, Gazder's leadership has led to P&G's success in delivering sustained growth and brand value creation.
TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.