Shops are honing their messaging and cutting the fluff as they compensate for a lack of body language and 'real world' signals.
"While marketing budgets are also being slashed to create 'oxygen' for these companies on 'life support,' taking marketing budgets to zero is not an option for many companies."
One in six survey respondents anticipates more than a 30% decline, and more than half are likely to furlough workers and just over a quarter predict the need to make job cuts.
Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.
Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.
Destination marketer bids farewell to Clemenger BBDO.
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