The win follows a competitive three-way tussle and wrests business from incumbent TBWA.
New business is the easiest metric by which to judge an agency, but is it the healthiest?
Shops are honing their messaging and cutting the fluff as they compensate for a lack of body language and 'real world' signals.
"While marketing budgets are also being slashed to create 'oxygen' for these companies on 'life support,' taking marketing budgets to zero is not an option for many companies."
One in six survey respondents anticipates more than a 30% decline, and more than half are likely to furlough workers and just over a quarter predict the need to make job cuts.
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