business
Beyond the Great Wall: Navigating global expansion for Chinese businesses
Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.
How is Meta meeting your business needs?
Take a few moments to tell us about how Meta is helping you to reach your marketing goals – and you could win an Apple voucher
Publicis Groupe bags Standard Chartered's global creative business
The win follows a competitive three-way tussle and wrests business from incumbent TBWA.
Should we be judging agencies on pitch wins?
New business is the easiest metric by which to judge an agency, but is it the healthiest?
With conference rooms out of bounds, agencies are mastering remote pitches
Shops are honing their messaging and cutting the fluff as they compensate for a lack of body language and 'real world' signals.
How will adland's freelance industry and gig economy change due to COVD-19?
"While marketing budgets are also being slashed to create 'oxygen' for these companies on 'life support,' taking marketing budgets to zero is not an option for many companies."
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