Rahul Sachitanand

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Manulife's former Asia-based CMO moves stateside to helm M&T Bank's marketing
Marketing
10 hours ago
Rahul Sachitanand

Manulife's former Asia-based CMO moves stateside to ...

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.

How OnePlus' Nord became a breakout star in the middle of a pandemic
Digital
4 days ago
Rahul Sachitanand

How OnePlus' Nord became a breakout star in the ...

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.

Results wrap: Here's how tech platforms and brands earnings have fared in the pandemic
Marketing
4 days ago
Rahul Sachitanand

Results wrap: Here's how tech platforms and brands ...

Get the relevant lowdown on quarterly earnings quickly: Alphabet, Facebook, Amazon, Samsung, Mondelez, Singapore Airlines, Starbucks and Visa.

With sharply defined audience, Ampverse sees mass-market brands signing up
Digital
Jul 27, 2020
Rahul Sachitanand

With sharply defined audience, Ampverse sees ...

Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.

Nine points for marketers to ponder from Digital 2020
Advertising
Jul 24, 2020
Rahul Sachitanand

Nine points for marketers to ponder from Digital 2020

The latest edition of We Are Social's expansive report provides some key cues on the evolution of both technology and social media for adland.

Softly delivered pandemic messaging, at a time of high-decibel COVID-19 communication
Advertising
Jul 24, 2020
Rahul Sachitanand

Softly delivered pandemic messaging, at a time of ...

At a time of physical distancing and endless paranoia, BBC StoryWorks somewhat belatedly tells us that there's someone out there.

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