Rahul Sachitanand

Region:
AP
JP
CN
IN

Campaign Asia

Rahul Sachitanand

Send feedback to Rahul Sachitanand.

Premium

Shifting CNY norms open up new opportunities for marketers

Premium

Advertising

Jan 23, 2020

Rahul Sachitanand

Shifting CNY norms open up new opportunities for ...

UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.

Premium

Indonesian and Thai consumers most chatty about brands online: Nielsen

Premium

Advertising

Jan 22, 2020

Rahul Sachitanand

Indonesian and Thai consumers most chatty about ...

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

Premium

Cocky American marketers struggle to look beyond data in China

Premium

Marketing

Jan 20, 2020

Rahul Sachitanand

Cocky American marketers struggle to look beyond ...

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

Premium

'Alibaba's digital transformation of the Olympics is the best marketing': CMO

Premium

Advertising

Jan 17, 2020

Cindy Gu

'Alibaba's digital transformation of the Olympics ...

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

Premium

Chow Tai Fook, Sa Sa closures deepen Hong Kong retail crisis

Premium

Marketing

Jan 16, 2020

Rahul Sachitanand

Chow Tai Fook, Sa Sa closures deepen Hong Kong ...

Luxury jewellery and cosmetic retailers add to growing list of labels paring down their presence as the market slides into recession.

Premium

The waning appetite for marketing junk food in Asia

Premium

Advertising

Jan 10, 2020

Rahul Sachitanand

The waning appetite for marketing junk food in Asia

Marketers of sugary drinks and sodium-laden snacks will need to embrace healthier trends and watch their messaging to win over regulators and consumers alike.