by Rahul Sachitanand | Campaign Asia

Rahul Sachitanand

1 day ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

Uninformed consent, addiction among persistent child safety issues for brands, platforms

Advertising

May 7, 2021

Rahul Sachitanand

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.

'We should celebrate the demise of the cookie'

Marketing

May 6, 2021

Rahul Sachitanand

'We should celebrate the demise of the cookie'

CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.

Can the D2C revolution outlast the pandemic?

CEI Opinions

May 6, 2021

Rahul Sachitanand

Can the D2C revolution outlast the pandemic?

While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.

Marketing

Apr 26, 2021

Rahul Sachitanand

Booking.com CMO on brand's pivot to local sights, ...

Global CMO Arjan Dijk explains how the travel portal is helping consumers (who now value a vacation higher than finding true love, thanks to the pandemic) discover new sights in their backyards (for now).

Marketing

Apr 22, 2021

Rahul Sachitanand

AXA to inject local flavour in APAC to boost global ...

The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.