Rahul Sachitanand

Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
Marketing
1 day ago
Rahul Sachitanand

Unilever's Samir Singh: Sustainability shouldn't ...

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.

As borders open, how are travel marketers cashing in on pent-up demand?
Marketing
May 17, 2022
Rahul Sachitanand

As borders open, how are travel marketers cashing ...

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

Customer transformation, digital drive continued resurgence at Dentsu
Advertising
May 16, 2022
Rahul Sachitanand

Customer transformation, digital drive continued ...

The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.

Marketers have to overcome resistance from board on Web3 and the metaverse
Marketing
May 12, 2022
Rahul Sachitanand

Marketers have to overcome resistance from board on ...

CAMPAIGN 360: CMOs need to contend with the inevitability of the rise of the latest form of the web and be prepared for new business models it throws up, say marketers in the region.

Talent platforms &Friends and Cavalry Freelancing to merge
News
May 9, 2022
Rahul Sachitanand

Talent platforms &Friends and Cavalry Freelancing ...

The combined entity will be renamed &Friends, and will become a global content and production entity.

GreyNJ United Bangkok shuffles top management
Advertising
May 3, 2022
Rahul Sachitanand

GreyNJ United Bangkok shuffles top management

The agency has promoted Kanaporn Hutcheson to chairwoman and named Thipayachand Hasdin as the new CEO.

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