In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.
CAMPAIGN 360: CMOs need to contend with the inevitability of the rise of the latest form of the web and be prepared for new business models it throws up, say marketers in the region.