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Shifting CNY norms open up new opportunities for marketers
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Jan 23, 2020

Shifting CNY norms open up new opportunities for ...

UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.

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Indonesian and Thai consumers most chatty about brands online: Nielsen
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Jan 22, 2020

Indonesian and Thai consumers most chatty about ...

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

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Cocky American marketers struggle to look beyond data in China
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Jan 20, 2020

Cocky American marketers struggle to look beyond ...

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

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'Alibaba's digital transformation of the Olympics is the best marketing': CMO
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Jan 17, 2020

'Alibaba's digital transformation of the Olympics ...

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

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Chow Tai Fook, Sa Sa closures deepen Hong Kong retail crisis
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Jan 16, 2020

Chow Tai Fook, Sa Sa closures deepen Hong Kong ...

Luxury jewellery and cosmetic retailers add to growing list of labels paring down their presence as the market slides into recession.

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The waning appetite for marketing junk food in Asia
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Jan 10, 2020

The waning appetite for marketing junk food in Asia

Marketers of sugary drinks and sodium-laden snacks will need to embrace healthier trends and watch their messaging to win over regulators and consumers alike.

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