Arthur Hagopian

Send feedback to Arthur Hagopian.
Who controls the brand conversation?
Analysis
Sep 19, 2014
Arthur Hagopian

Who controls the brand conversation?

An anthropologist's view of social-media attitudes in China and the ramifications for brands, with case study examples.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

One of the worst things brands can do right now is go dark: Havas Media

1 One of the worst things brands can do right now is go dark: Havas Media

How brands are positioning their messages during COVID-19

2 How brands are positioning their messages during COVID-19

Brand-side reactions to the coronavirus crisis in Asia

3 Pandemic brand reactions: Uniqlo, Alibaba, Ping An & more

TikTok opens up to programmatic with The Trade Desk deal

4 TikTok opens up to programmatic with The Trade Desk deal

Agency Report Cards 2019: 43 APAC networks assessed

5 The agency grades are in

Publicis to 'rigorously' manage costs and 'postpone' expenses

6 Publicis to 'rigorously' manage costs and 'postpone' expenses

Kraft Heinz puts $600 million global media account in review

7 Kraft Heinz puts $600 million global media account in review

HSBC consolidates global creative account with WPP as lead agency

8 HSBC consolidates global creative account with WPP as lead agency

Which agencies will best cope with the rough ride ahead?

9 Which agencies will best cope with the rough ride ahead?

Move and win roundup: Week of March 23, 2020

10 Move and win roundup: Week of March 23, 2020