Surpassing reality: As pressure to compete in the metaverse mounts, marketers are unlocking the immersive value of AR/VR
Under the new normal, more than ever brands are using augmented (AR) and virtual reality (VR) to craft experiences that engage and inspire customers. NYX Professional Makeup’s Yasmin Dastmalchi shares her insights on how marketers can get ahead of the competition by embracing the virtual economy in a discussion moderated by Meta’s Leigh Thomas and Campaign’s Gideon Spanier.
Branded Content is becoming a powerful tool for brands who want to supercharge their campaigns, allowing messaging to reach far beyond organic audiences. Publicis, Dentsu, TRIBE and Meta give us insights into the best way to leverage this solution.
Meta believes that privacy and effective personalised experiences can coexist and it’s an industry-wide opportunity to collaborate on innovative solutions for people.
Integrating data effectively and in a privacy-safe way formed part of a panel discussion at Performance Marketing World’s Insight Series. Here are the key takeaways…
The Facebook parent company is among a list of tech companies fined as part of a broader crackdown on foreign tech by Moscow.
Total immersion: marketers are experimenting with AR and VR to create experiences their customers will love
In the wake of the pandemic, some brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett.
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