May 23, 2024

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.

May 8, 2024

How Google, Meta, Snapchat and TikTok are attempting to eclipse each other

At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.

May 8, 2024

Meta introduces AI-generated image variations and text for ads

Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.

May 3, 2024

Meta injects AI into Reels ads and creator pairings

At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.

May 2, 2024

Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

Apr 25, 2024

Meta’s ad billings propel 27% revenue surge

The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.