meta

Dec 1, 2023

'Next year is going to be about collapsing the funnel': Meta's Dan Neary

The economic climate and consumer behaviour have all changed. Meta's vice president for APAC shares trends that he thinks will define social media in 2024.

Nov 20, 2023

'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers

With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.

Nov 14, 2023

Meta partners with Amazon to let shoppers buy directly from Facebook and Instagram ads

Upon linking their Meta accounts with Amazon, users will be able to shop selected ads directly from the platforms and check-out using their Amazon accounts without having to change apps.

Nov 14, 2023

The straight skinny on Reels: How hyped should advertisers get?

Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…