marketing

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You don’t always need to pay to play
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18 hours ago

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

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Does the dictionary have a word for inexplicable cross-promotions?
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2 days ago

Does the dictionary have a word for inexplicable cross-promotions?

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

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Saatchi & Saatchi Melbourne wins Visit Victoria business
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Aug 14, 2019

Saatchi & Saatchi Melbourne wins Visit Victoria business

Destination marketer bids farewell to Clemenger BBDO.

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Pakistan: Asia’s sleeping creative giant
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Aug 6, 2019

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

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3 unique features of China’s new retail
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Aug 5, 2019

3 unique features of China’s new retail

Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?

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Popular China social ecommerce app Xiaohongshu removed from all app stores
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Aug 2, 2019

Popular China social ecommerce app Xiaohongshu removed from all app stores

Reports indicate the removal has to do with violations of government regulations.