marketing

4 days ago

Campaign Crash Course: Tips for marketers to tap the gaming market

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

4 days ago

Legendary Hong Kong theatre becomes a cultural icon again

INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.

May 14, 2021

Are China’s 'Little Fresh Meat' idols losing their luster?

Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing?

May 14, 2021

Reddit launches in-house agency to help brands tap into communities

KarmaLab will offer workshops and insights for brands from Reddit users.

May 11, 2021

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV

For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.

May 10, 2021

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.