Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.
Sessions designed to keep kids entertained during lockdown.
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