marketing
Global forecast: Automobile marketing and the rise of electric vehicles
EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.
Leveraging esports fandom through storytelling
CAMPAIGN360: Panellists shared strategy tips for brands through authentic content and innovate use of channels.
Marketers have to overcome resistance from board on Web3 and the metaverse
CAMPAIGN 360: CMOs need to contend with the inevitability of the rise of the latest form of the web and be prepared for new business models it throws up, say marketers in the region.
Campaign360 2022: Ongoing coverage of sessions
Campaign's editors pick highlights from the event, which returned to both physical and virtual formats this year.
How marketers can tap the evolving male consumer in China
While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.
How marketers can future-proof their brands in a privacy-first era
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
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