How brands can best leverage WeChat’s mini-apps, an increasingly important part of China’s digital ecosystem.
What in tarnation is a Vidora? And should you care? We asked some experts to help define the capabilities of the marketing-related AIs on offer.
The four top trending video ad formats you should consider for your campaign strategy.
Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.
Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.
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