marketing
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What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
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Shortlists for Digital Media Awards 2024 released
Here is the work shortlisted in this year's industry excellence and media awards, as well as the digital media owners awards and people/company awards.
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Welcome to the year of the 'Prosumer'
As digital literacy grows and the content market booms, consumers aren't happy just sitting back and letting brands drive. Instead, they're proactively shaping today's marketing narratives, writes TikTok's Shant Oknayan.
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SXSW: Five days that make Black Mirror look like Bagpuss
Some mind-boggling presentations at South By Southwest left Joint’s Damon Collins, a regular attendee, feeling excited but also a little nervous.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Danielle Jin spoke to Campaign about the opportunities and pain points of Gen AI, and how the technology is shifting relationships with agency partners.
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
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