marketing
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Danielle Jin spoke to Campaign about the opportunities and pain points of Gen AI, and how the technology is shifting relationships with agency partners.
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
CMO Power List 2024: Call for nominations
Campaign Asia-Pacific's definitive guide to the region's most influential marketers is open for nominations for the 2024 list, set to be unveiled at Campaign360 in May.
Which viral stunt of the last decade fell the flattest?
From the Wonka-themed experience in Glasgow that went from whimsical to wild to Shein's fabricated influencer trip to Guangzhou, which viral social media phenomenon took the internet by storm?
Why marketers should ditch multicultural marketing efforts
Why are we treating diversity as a niche interest? Sherine Patrick—media director, strategy and stewardship at McKinney, opines.
The high risk, high reward game of advertising on WhatsApp
With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one the world's most popular communication channels?
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