marketing

Feb 22, 2021

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Feb 16, 2021

Flipkart and MediaMath come together to launch self-serve DSP

The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business

Feb 11, 2021

Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts

Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.

Feb 11, 2021

Four marketing tactics to win China in 2021

From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.

Feb 5, 2021

Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids

Sessions designed to keep kids entertained during lockdown.