marketing
Campaign Crash Course: Tips for marketers to tap the gaming market
As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.
Legendary Hong Kong theatre becomes a cultural icon again
INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.
Are China’s 'Little Fresh Meat' idols losing their luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing?
Reddit launches in-house agency to help brands tap into communities
KarmaLab will offer workshops and insights for brands from Reddit users.
Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV
For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.
CMO Power List 2021: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.
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