marketing
Southeast Asian businesses embrace omnichannel marketing solutions
Resulticks expands in APAC as new report shows 82% of firms in the region aim to improve customer engagement by employing an omnichannel approach.
Why brands need to take an omnichannel approach to marketing
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
You can see why Oppo would delete these painfully bad ads
The question is why they were ever made, let alone posted, in the first place.
LEO Digital Network's vision of Big Creative
LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space
Will TikTok thrive or pull a Vine?
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
Diamond Producers Association targets China with 'The Diamond Journey'
A campaign developed by BBH London is part of an effort to promote natural diamonds, and an improved industry image, to mainland consumers.
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