marketing

4 days ago

Why marketers should ditch multicultural marketing efforts

Why are we treating diversity as a niche interest? Sherine Patrick—media director, strategy and stewardship at McKinney, opines.

Feb 21, 2024

The high risk, high reward game of advertising on WhatsApp

With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one the world's most popular communication channels?

Feb 21, 2024

What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers

Campaign US kicks off a new video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing.

Feb 7, 2024

CMO Power List 2024: Call for nominations

Campaign Asia-Pacific's definitive guide to the region's most influential marketers is open for nominations for the 2024 list, set to be unveiled at Campaign360 in May.

Jan 30, 2024

Can introverts truly thrive in marketing?

Campaign explores why the extrovert bias might be misguided and why introverts might just have as much to offer, if not more, in some cases, as their extroverted peers.

Jan 28, 2024

How brands celebrated India's 75th Republic Day

Watch distinct campaigns that celebrate the spirit of national pride.