marketing
Marketers risk losing their credibility and seat at the table: Mastercard CMO
Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Flipkart and MediaMath come together to launch self-serve DSP
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
Four marketing tactics to win China in 2021
From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.
Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids
Sessions designed to keep kids entertained during lockdown.
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