marketing
Asia-Pacific Power List 2024: Hanks Lee, AS Watson Group
A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing
Why we don't see enough Pride marketing in Asia
RAPP's APAC ECD explains why Asia's marketing campaigns seem to lag behind the growing acceptance of the LGBTQIA+ community.
Asia-Pacific Power List 2024: Grace Zhu, Mondelez
Steering the marketing team at Mondelez, Zhu has successfully led business growth and brand transformation for brands such as Oreo and Stride in China.
A pivotal summer ahead for sports in Japan
The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.
Asia-Pacific Power List 2024: Gaurav Gupta, Kimberly-Clark Softex
Gupta takes an “outside-in” approach to well-entrenched local brands, leveraging purpose-driven marketing to change social norms while capturing market share.
Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific
Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.
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