marketing
CMO Power List 2023: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its 5th annual listing of top marketers.
‘Purpose’ still has a purpose
From Cannes to the pages of Campaign, purpose fatigue is taking hold, as creatives rail against po-faced, sanctimonious campaigns devoid of humour.
Independent creative chiefs on turning attention into sales
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
What is the secret sauce behind Lululemon’s popularity in China?
The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?
How will consumers choose brands this year?
PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.
How Meituan's PR lead uses communications to cultivate sentiment
Meituan’s senior PR director speaks to Campaign about how he balances big data and social-media sentiment to form a brand communications strategy during a time of change for the brand.
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