by Surekha Ragavan | Campaign Asia

Surekha Ragavan

1 day ago

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.

Global forecast: Automobile marketing and the rise of electric vehicles

Analysis

May 16, 2022

Jyoti Rambhai

Global forecast: Automobile marketing and the rise ...

EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.

Advertising

May 13, 2022

Surekha Ragavan

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Why marketers are aggressively building in-house teams

Digital

May 11, 2022

Surekha Ragavan

Why marketers are aggressively building in-house teams

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.

TSLA’s design practice launches creator index

Advertising

May 10, 2022

Surekha Ragavan

TSLA’s design practice launches creator index

The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.

Is your company doing enough to be diverse and inclusive? Tell us

Advertising

May 9, 2022

Surekha Ragavan

Is your company doing enough to be diverse and ...

Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.