by Surekha Ragavan | Campaign Asia

Surekha Ragavan

May 7, 2021

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

PRWeek Asia launches Best Places to Work

May 6, 2021

Surekha Ragavan

PRWeek Asia launches Best Places to Work

ENTRIES OPEN: Celebrate your agency’s workplace initiatives and talent.

Twitter posts better-than-expected ad revenue

Digital

Apr 30, 2021

Surekha Ragavan

Twitter posts better-than-expected ad revenue

While January and February were slow months for the company, growth via mobile app promotion (MAP) campaigns continues to progress.

Is your company doing enough to be inclusive? Tell us

Advertising

Apr 20, 2021

Surekha Ragavan

Is your company doing enough to be inclusive? Tell us

Campaign Asia-Pacific and Kantar invite you to take our survey to assess adland’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

How can marketers make better Ramadan ads?

Advertising

Apr 12, 2021

Surekha Ragavan

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

Advertising

Apr 8, 2021

Surekha Ragavan

Head & Shoulders on subverting shampoo ad tropes ...

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.