Surekha Ragavan

Oct 25, 2022

How plant-based brands are localising in Asia

Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.

Oct 13, 2022

Chinese beverage company under fire for implying ...

The brand has been fined twice before for ‘obstructing social public order or violating good social customs’.

Oct 6, 2022

AAMS announces new leadership and members

The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.

Sep 27, 2022

How should marketers approach the Qatar World Cup?

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

Sep 16, 2022

Patagonia gives away company: Is this real brand ...

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.