asia
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Texas governor’s office looks for agency partner to boost tourism from Asia
Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.
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100 days in, how are Trump’s tariffs reshaping marketing in Asia?
SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.
Asia-Pacific Power List 2024: Rvisra Chirathivat, Central and Robinson
Marking her third year on Campaign’s Power List, Chirathivat has continued to spearhead retail in Thailand through her innovative campaigns and passion for community engagement.
Asia-Pacific Power List 2024: Robin Liu, Miniso
Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
Asia-Pacific Power List 2024: Tina Chao, McDonald's
Elevating the reputed brand through heartfelt human stories, Chao is a maverick at bridging the gap between sales and marketing to drive home results.
Asia-Pacific Power List 2024: Simon Kahn, Google
A visionary leader and a force within the marketing world, Google's Simon Kahn continues to chart a course for the company's growth in the APAC region, while trailblazing the use of AI technology for marketers.
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