Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
More in-house teams are making use of marketing experts whose experience is available on demand. The approach offers brands fluid access to seasoned professionals who can contribute quickly and significantly, while providing senior talent with non-linear career options.
By making their points quickly, Spotify, Hyundai, Skinsista, BMW, Netflix, State Bank of India, Pepsi, Julia's Herb, LinkAja and Optus made the list of the most effective APAC video ads in October.
Sarah Cragg, who was previously at Ben & Jerry’s as head of impact and activism, will helm the new practice.
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
Plant-based meat brand hits supermarkets in Hong Kong and Singapore this week.
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