asia
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Cultural competency is critical to creative success in Asia
Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.
Asia-Pacific Power List 2023: Sean O'Donnell, The Heineken Company
O'Donnell’s ability to follow data but allow creative freedom while holding firm to brand values and purpose has led to enormously entertaining and successful campaigns for brewers across APAC.
Asia-Pacific Power List 2023: Sabrina Cheung, AXA
Cheung’s impressive commitment to wellness and mental health in her marketing efforts is reaping rewards for the insurance giant in Asia and Africa.
Asia-Pacific Power List 2023: Saakshi Verma Menon, Kimberly-Clark
On a mission to break the taboo around menstrual health, Menon leads a disruptive campaign through #Periodofchange.
Asia-Pacific Power List 2023: Rvisra Chirathivat, Central and Robinson
This marketing dynamo continues to redefine retail in Thailand through her omnichannel approaches, innovative campaigns and community spirit
Asia-Pacific Power List 2023: Ronald Wong, DFI Retail
From Hong Kong to Singapore, Wong and his team have delivered the incredible brand equity and engagement to the Yuu brand loyalty programme within a just a few years, at levels that most brands take decades to build.
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