Saying you understand local culture means going way beyond the social media buzz of the day, advises Fiona McNae of culture and semiotics insight firm Space Doctors.
Omnichannel is old hat, digital transformation is crucial, and it's really important to keep focused on experience, according to speakers at this year's event in Singapore.
SECTOR STUDY: Global players are struggling to make inroads in the face of fierce competition from local services.
The two platforms serve different ecommerce needs, and brands in Asia need to take advantage of both to reap the rewards, says Lucy McCabe at OgilvyRED.
The Google Assistant is going global, with more languages and deeper integration opportunities for advertisers and agencies.
A survey of Hong Kong companies shows a small uptick in the number planning to hold incentive trips in the next two years.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins