asia
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Lalamove launches fast delivery campaign across APAC in response to COVID-19
Lalamove wants to connect more with SMEs as they make up 90% of all business in these cities.
Brand investment in esports heads toward $1 billion, with Asia leading consumption
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
Despite strong subscriber growth in APAC, Netflix struggles to grow per user revenue
Q2 revenue rose 58% in Asia-Pacific and user additions nearly 84% as video streamer profited from masses of home-bound consumers in the pandemic.
Boom in mobile esports gives marketers new ways to target confined consumers
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
People and brands latch onto peer-to-peer gifting
As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.
Food delivery brands in Asia stay nimble amid lockdowns
TOP OF THE CHARTS: The pandemic is driving innovation in takeaway food, as confined consumers seek to bring restaurant experiences to their homes, according to Circus Social.
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