3 hours ago

Cultural competency is critical to creative success in Asia

Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.

Sep 4, 2023

Asia-Pacific Power List 2023: Sean O'Donnell, The Heineken Company

O'Donnell’s ability to follow data but allow creative freedom while holding firm to brand values and purpose has led to enormously entertaining and successful campaigns for brewers across APAC.

Aug 24, 2023

Asia-Pacific Power List 2023: Sabrina Cheung, AXA

Cheung’s impressive commitment to wellness and mental health in her marketing efforts is reaping rewards for the insurance giant in Asia and Africa.

Aug 21, 2023

Asia-Pacific Power List 2023: Saakshi Verma Menon, Kimberly-Clark

On a mission to break the taboo around menstrual health, Menon leads a disruptive campaign through #Periodofchange.

Aug 18, 2023

Asia-Pacific Power List 2023: Rvisra Chirathivat, Central and Robinson

This marketing dynamo continues to redefine retail in Thailand through her omnichannel approaches, innovative campaigns and community spirit

Aug 16, 2023

Asia-Pacific Power List 2023: Ronald Wong, DFI Retail

From Hong Kong to Singapore, Wong and his team have delivered the incredible brand equity and engagement to the Yuu brand loyalty programme within a just a few years, at levels that most brands take decades to build.