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Instagram ditches 'likes': Pros and cons for influencers
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2 days ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers welcome the move, but say it won't make waves in the industry.

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Lower tier cities biggest driver of China ecommerce growth
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Jul 10, 2019

Lower tier cities biggest driver of China ecommerce ...

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.

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'We’re rolling up our sleeves and getting shit done': S4C APAC CEO
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Jul 5, 2019

'We’re rolling up our sleeves and getting shit ...

Michel de Rijk says S4 Capital’s Asia-Pacific adventure is only just beginning, with plans for several more regional acquisitions in the pipeline.

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Sorrell: 'Radical evolution isn’t enough for agencies'
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Jun 28, 2019

Sorrell: 'Radical evolution isn’t enough for agencies'

Martin Sorrell told a Singapore audience that holding companies must “adapt or die” in today’s marketing and communications industry, and attacked Dentsu Aegis Network over its management changes.

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Salesforce global CMO: “To lead marketing, you have to get out of marketing”
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Jun 25, 2019

Salesforce global CMO: “To lead marketing, you have ...

Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.

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'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
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Jun 21, 2019

'There’s been a disproportionate focus on retail at ...

Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.