Digital marketers welcome the move, but say it won't make waves in the industry.
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
Michel de Rijk says S4 Capital’s Asia-Pacific adventure is only just beginning, with plans for several more regional acquisitions in the pipeline.
Martin Sorrell told a Singapore audience that holding companies must “adapt or die” in today’s marketing and communications industry, and attacked Dentsu Aegis Network over its management changes.
Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.
Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.
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