The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.
The Lion City maintains its penchant for mostly global brands with a few home favourites thrown in.
Both brands, while very different, use both heritage and relevance to put other local brands in the shade.
Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
Both brands continue to resonate strongest with consumers for reasons of pride and product.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins