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National Arts Council retains Ogilvy PR
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Apr 12, 2018

National Arts Council retains Ogilvy PR

Agency will handle all communications work for arts body.

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Bundesliga: Scout APAC fans with data, score with local content
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Apr 11, 2018

Bundesliga: Scout APAC fans with data, score with ...

In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.

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W Asia launches specialist luxury service
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Apr 11, 2018

W Asia launches specialist luxury service

Agency announces global partnership with Facets PR that encompasses Asian luxury market.

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Dentsu Aegis hires APAC programmatic head
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Apr 11, 2018

Dentsu Aegis hires APAC programmatic head

The newly-created role falls in line with DAN’s strategic digital roadmap.

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Want better mobile ads? Use the whole phone
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Apr 10, 2018

Want better mobile ads? Use the whole phone

Decent mobile-led creative and using the technology that exists in today’s smartphones will lead to boosted engagement, according to AdLudio’s Asia-Pacific head.

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Stop flogging talent, it’s simple common sense: MullenLowe APAC CEO
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Apr 10, 2018

Stop flogging talent, it’s simple common sense: ...

You can’t properly incentivise your staff if they are asked to do one thing but judged on something else, according to Vincent Digonnet.

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