Faaez Samadi
Sep 6, 2019

“We want to be 100 years young”: AIA CMO

The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.

Spurs stars taking part in an AIA Community Day in Singapore (Source: AIA)

As the brand celebrates its centenary in 2019, AIA group CMO Stuart Spencer says the insurer cannot rest on its laurels if it wants to still be around in another 100 years’ time.

Spencer is extremely proud of AIA’s legacy, and that it remains a leading independent insurer in Asia-Pacific. The company has been reaping the rewards of its new brand promise, Healthier, longer, better lives’ since it launched last year, to the...

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