stuart spencer
How AIA is changing behavior through communication
AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
Asia-Pacific Power List 2025: Stuart A Spencer, AIA
The heartbeat behind AIA's purpose-driven wellness push, Spencer is not merely reshaping the financial institution's storied brand, but eliciting wider behaviour changes for the good.
.png&h=268&w=401&q=100&v=20250320&c=1)
AIA’s CMO breaks down new campaign that redefines 'health'
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.
Stuart Spencer: What is the role of the insurance industry in influencing positive social change?
The group CMO of AIA on moving insurance "from a grudge to a nudge".
AIA issues wakeup call about Asia's 'sleep sacrifice'
New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
