Matthew Miller
Nov 5, 2019

AIA issues wakeup call about Asia's 'sleep sacrifice'

New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.

New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.

Giant APAC insurer AIA today releases a new piece of creative work in its quest to convince Asia to get some more sleep.

The company announced its emphasis on the issue earlier this year, and the new 90-second filmby BBDO Singapore and Abundant Productionsrepresents the next phase in the push. Alongside the video, the company is operating a content hub and encouraging its customers to get more sleep by rewarding...

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