Matthew Miller
Nov 5, 2019

AIA issues wakeup call about Asia's 'sleep sacrifice'

New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.

New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.

Giant APAC insurer AIA today releases a new piece of creative work in its quest to convince Asia to get some more sleep.

The company announced its emphasis on the issue earlier this year, and the new 90-second filmby BBDO Singapore and Abundant Productionsrepresents the next phase in the push. Alongside the video, the company is operating a content hub and encouraging its customers to get more sleep by rewarding...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
John Maeda: a dataful mind
Premium
33 minutes ago

John Maeda: a dataful mind

Not one to shy away from controversy, Publicis Sapient's chief experience officer wants the ad industry to move toward a 'dataful' open-source approach, based on computational principles.

Premium
Cannes Lions 'remains firmly open for business' amid coronavirus outbreak
Premium
38 minutes ago

Cannes Lions 'remains firmly open for business' ...

News follows cancellation of MWC announced last week.

Premium
Unilever kicks off strategic review of personal-care brands
Premium
42 minutes ago

Unilever kicks off strategic review of personal-care...

Process takes place as Unilever considers selling off tea business.

Premium
Havas annual revenue drops 1% but 'cost control' lifts profit
Premium
51 minutes ago

Havas annual revenue drops 1% but 'cost control' ...

Vivendi was 'satisfied' as decline was better than that of Publicis and Dentsu Aegis.