brand purpose

Feb 9, 2023

How brands can authentically connect with Gen-Z Muslims

Muslim communities feel unseen, misrepresented and stereotyped. New in-depth research offers lessons for brands to connect with this group’s younger generation.

Jan 17, 2022

Are brands communicating to shareholders the value of aligning with a purpose?

Following a major shareholder's criticism that Unilever is focusing too much on purposeful communications rather than its business performance, seven APAC marketing experts discuss whether there is a disconnect between the goals of brands and those of their shareholders.

Dec 17, 2021

The best purpose campaigns of 2021

YEAR IN REVIEW: PRWeek asked five APAC industry pros to pick the best purpose-driven work they saw during the year.

Dec 1, 2021

The purpose debate is raging but the value of context has been overlooked

Placement of advertising matters more than ever, The Guardian's ad chief says.