brand purpose
Net zero isn’t enough
What it takes for brands to move from lofty climate commitments to helping create real change and equitable impact.
Are brands communicating to shareholders the value of aligning with a purpose?
Following a major shareholder's criticism that Unilever is focusing too much on purposeful communications rather than its business performance, seven APAC marketing experts discuss whether there is a disconnect between the goals of brands and those of their shareholders.
The best purpose campaigns of 2021
YEAR IN REVIEW: PRWeek asked five APAC industry pros to pick the best purpose-driven work they saw during the year.
The purpose debate is raging but the value of context has been overlooked
Placement of advertising matters more than ever, The Guardian's ad chief says.
Meet the startup helping Nestlé, Nike and Unilever unite programmatic and purpose
Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.
Tide washes away goodwill with an insulting and strategically braindead ad
AD NUT's RANT OF THE WEEK: In an India campaign by Leo Burnett, the detergent not only scolds parents but also falsely positions (or actually, fails to position) itself as a solution to their time woes.
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