brand purpose

Jan 17, 2022

Are brands communicating to shareholders the value of aligning with a purpose?

Following a major shareholder's criticism that Unilever is focusing too much on purposeful communications rather than its business performance, seven APAC marketing experts discuss whether there is a disconnect between the goals of brands and those of their shareholders.

Dec 17, 2021

The best purpose campaigns of 2021

YEAR IN REVIEW: PRWeek asked five APAC industry pros to pick the best purpose-driven work they saw during the year.

Dec 1, 2021

The purpose debate is raging but the value of context has been overlooked

Placement of advertising matters more than ever, The Guardian's ad chief says.

Jul 25, 2021

Meet the startup helping Nestlé, Nike and Unilever unite programmatic and purpose

Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.