Hans Lopez-Vito

May 2, 2023

Brand purpose: Driving business growth through ...

Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, Japan, Thailand, Philippines, and India.

Jun 22, 2011

Five things you need to know about sex and the ...

Hans Lopez-Vito is the executive planning director for BBDO/Proximity Greater China. These past few months, his planning team has been busy trying to understand young people’s notions of love, sex, and intimacy in China’s tier 1 and 2 cities. Here are five things they have learned: