Matthew Miller

Matthew Miller is Campaign Asia-Pacific's online editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.

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By the numbers: A surplus of Singles' Day stats
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Digital
3 days ago
Matthew Miller

By the numbers: A surplus of Singles' Day stats

500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.

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Carmakers and telcos top first ever BrandZ Japan ranking
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Marketing
4 days ago
Matthew Miller

Carmakers and telcos top first ever BrandZ Japan ...

WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.

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Ruth Stubbs departs iProspect
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Media
Nov 6, 2019
Matthew Miller

Ruth Stubbs departs iProspect

Global president will relocate from Singapore to UK to join Wavemaker as EMEA chief executive.

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AIA issues wakeup call about Asia's 'sleep sacrifice'
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Advertising
Nov 5, 2019
Matthew Miller

AIA issues wakeup call about Asia's 'sleep sacrifice'

New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.

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BBH names China creative chief
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Advertising
Oct 24, 2019
Matthew Miller

BBH names China creative chief

The agency promotes from within to replace the departing Arthur Tsang.

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'Eat this show': Redmart and TSLA deliver dishes to viewers
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Digital
Oct 23, 2019
Matthew Miller

'Eat this show': Redmart and TSLA deliver dishes to ...

Lucky viewers have a chance to get immediate delivery of the same food they've just seen a chef prepare on a Facebook Live broadcast.

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