Matthew Miller is Campaign Asia-Pacific's managing editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.
EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.
The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.
The account moves from Mindshare to a dedicated Publicis Groupe unit, led by Zenith, that will handle planning and buying for all the company's beverage and food brands for three years.
TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.
The acquisition will lead to Singapore-based Maker Lab expanding into Europe and North America, while The Miroma Group plans to expand its other offerings into APAC.
The agency will be tasked with media strategy, planning and buying duties.
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