Matthew Miller

Matthew Miller is Campaign Asia-Pacific's online editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.

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Hong Kong seeks home comforts, self-care
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Marketing
2 days ago
Matthew Miller

Hong Kong seeks home comforts, self-care

Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.

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Stalwart locals reign in HK, and enjoy surprising loyalty
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Marketing
2 days ago
Matthew Miller

Stalwart locals reign in HK, and enjoy surprising ...

Hong Kong's favourite local brands tend to be a bit long in the tooth.

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Showing Hong Kong some love, without irking the mainland
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Marketing
2 days ago
Matthew Miller

Showing Hong Kong some love, without irking the ...

Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.

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Dairy Farm calls multi-brand creative and media review
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Advertising
Jun 28, 2019
Matthew Miller

Dairy Farm calls multi-brand creative and media review

The multi-market review is understood to include the conglomerate's Wellcome, Mannings, Ikea, Guardian, and 7-11 brands, among others.

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Why GroupM believes the world needs another influencer platform
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Media
Jun 20, 2019
Matthew Miller

Why GroupM believes the world needs another ...

We asked the global lead for INCA, GroupM's recently introduced influencer-marketing offering, what it's got that competitors don't.

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For keeping Asia cool, clean, fed and well-groomed, Panasonic stands out
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Stories
Jun 11, 2019
Matthew Miller

For keeping Asia cool, clean, fed and well-groomed, ...

The brand emerges as the most consistent performer across the home-appliance categories.

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