by Matthew Miller | Campaign Asia

Matthew Miller

Matthew Miller is Campaign Asia-Pacific's managing editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

Advertising

2 days ago

Matthew Miller

Creative effectiveness ascends in a post-cookie ...

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

PHD adds Audi to SAIC Volkswagen portfolio in China

Media

3 days ago

Matthew Miller

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

Notes of science enter the art of sonic branding

Marketing

Apr 28, 2021

Matthew Miller

Notes of science enter the art of sonic branding

Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.

Facebook takes aim at Clubhouse, podcast market with audio announcement

Digital

Apr 20, 2021

Matthew Miller

Facebook takes aim at Clubhouse, podcast market ...

The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.

Mural project beautifies cities in more ways than one

News

Apr 16, 2021

Matthew Miller

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.