Matthew Miller

Matthew Miller is Campaign Asia-Pacific's managing editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.

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Australia details how it will make tech platforms compensate news publishers
Advertising
3 days ago
Matthew Miller

Australia details how it will make tech platforms ...

A draft code released by the ACCC (Australian Competition and Consumer Commission) mandates a negotiation period followed by binding final-offer arbitration if negotiations fail.

'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign
Advertising
Jul 23, 2020
Matthew Miller

'Great brands always provide hope': HSBC on the ...

The bank highlights a symbol of progress and acceleration within its hexagon logo while asserting that 'The story continues...if you believe'.

Patriotic streak: Many international brands lose ground in Korea
Marketing
Jul 20, 2020
Matthew Miller

Patriotic streak: Many international brands lose ...

ASIA's TOP 1000 BRANDS: With Adidas, Gucci and Bud Light as notable exceptions, it was a tough year to be an international brand in Korea—especially if your brand is from Japan.

Korea's love for homegrown companies isn't just about national pride
Country Rankings
Jul 20, 2020
Matthew Miller

Korea's love for homegrown companies isn't just ...

ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.

South Korea wants brands that make life better—on all levels
Marketing
Jul 20, 2020
Matthew Miller

South Korea wants brands that make life better—on ...

ASIA's TOP 1000 BRANDS: While South Koreans continue to highly value convenience, the pandemic has brought focus to deeper concerns, and consumers want brands to be partners in improving things.

Inspecting the gadget game: Which consumer electronics brands are gaining and losing favour
Marketing
Jul 15, 2020
Matthew Miller

Inspecting the gadget game: Which consumer ...

ASIA's TOP 1000 BRANDS: Huawei, Lenovo and Xiaomi lose power, while Oppo, Vivo, TCL Technology, GoPro and LifeSense boot up higher brand recognition.

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