by Matthew Miller | Campaign Asia

Matthew Miller

Matthew Miller is Campaign Asia-Pacific's managing editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.

Purpose, laughs, and boppable tunes: Spikes jury members assess this year's entries

Advertising

1 day ago

Matthew Miller

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

'The next wave of transformation is going to be creative'

Digital

3 days ago

Matthew Miller

'The next wave of transformation is going to be ...

SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.

Trust in ads on different media is all over the map in APAC

Digital

Feb 4, 2021

Matthew Miller

Trust in ads on different media is all over the map ...

EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.

BBH Singapore announces leadership change

Advertising

Feb 4, 2021

Matthew Miller

BBH Singapore announces leadership change

The agency names a new leader as 10-year CEO John Hadfield announces he will return to the UK this coming summer.

Deric Wong leaves OMG Hong Kong CEO post to lead Dentsu in China

Media

Jan 29, 2021

Matthew Miller

Deric Wong leaves OMG Hong Kong CEO post to lead ...

Wong departs OMG after 13 years, as Michelle Lau leaves the company to be closer to her family in Hong Kong.

Ogilvy combines Singapore and Malaysia operations

Advertising

Jan 29, 2021

Matthew Miller

Ogilvy combines Singapore and Malaysia operations

The move reorganises the combined agencies around five core businesses that Ogilvy sees as critical to the next phase of growth for itself and its clients.