Matthew Miller

Region:
AP
JP
CN
IN

Campaign Asia

Matthew Miller

Matthew Miller is Campaign Asia-Pacific's online editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.

Send feedback to Matthew Miller.

Premium

Come on brands, throw your weight around

Premium

Advertising

9 hours ago

Matthew Miller

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

Premium

Red2 Digital service aims to drive visibility in ecommerce marketplaces

Premium

Advertising

10 hours ago

Matthew Miller

Red2 Digital service aims to drive visibility in ...

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

Premium

Cathay Pacific ad showing same-sex couple 'banned': Reports

Premium

Advertising

1 day ago

Matthew Miller

Cathay Pacific ad showing same-sex couple 'banned': ...

Some in Hong Kong can't 'move beyond' homophobia, it seems.

Premium

Premium

Advertising

May 15, 2019

Matthew Miller

Grain chooses The Secret Little Agency

Singapore-based food-tech company partners with the agency through a fee-for-equity exchange as it gears up for international expansion.

Premium

Premium

Marketing

May 15, 2019

Matthew Miller

Behold the power of Ikea's 'Fönster'

It's not just a white logo on a transparent background, you silly person.

Premium

The thinking behind Cathay Pacific's new motto

Premium

Advertising

May 10, 2019

Matthew Miller

The thinking behind Cathay Pacific's new motto

'Move beyond' is our 'Just do it', says the airline's marketing chief Edward Bell, who will be increasing spend by "tens of millions" to make the new credo fly.