Matthew Miller

Matthew Miller is Campaign Asia-Pacific's online editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.

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Come on brands, throw your weight around
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9 hours ago

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

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Red2 Digital service aims to drive visibility in ecommerce marketplaces
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10 hours ago

Red2 Digital service aims to drive visibility in ...

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

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Cathay Pacific ad showing same-sex couple 'banned': Reports
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1 day ago

Cathay Pacific ad showing same-sex couple 'banned': ...

Some in Hong Kong can't 'move beyond' homophobia, it seems.

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Grain chooses The Secret Little Agency
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May 15, 2019

Grain chooses The Secret Little Agency

Singapore-based food-tech company partners with the agency through a fee-for-equity exchange as it gears up for international expansion.

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Behold the power of Ikea's 'Fönster'
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May 15, 2019

Behold the power of Ikea's 'Fönster'

It's not just a white logo on a transparent background, you silly person.

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The thinking behind Cathay Pacific's new motto
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May 10, 2019

The thinking behind Cathay Pacific's new motto

'Move beyond' is our 'Just do it', says the airline's marketing chief Edward Bell, who will be increasing spend by "tens of millions" to make the new credo fly.

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