Matthew Miller

Matthew Miller is Campaign Asia-Pacific's online editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.

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60% in China say brands rarely live up to promises
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Marketing
1 day ago
Matthew Miller

60% in China say brands rarely live up to promises

TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.

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The actors in this scene didn't see the Knorr ad, but viewers will
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Advertising
3 days ago
Matthew Miller

The actors in this scene didn't see the Knorr ad, ...

Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.

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Alcohol producers sign pledge for responsible social-media advertising
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Advertising
3 days ago
Matthew Miller

Alcohol producers sign pledge for responsible ...

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

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'Bank less': The slogan so popular two banks are using it
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Advertising
Sep 12, 2018
Matthew Miller

'Bank less': The slogan so popular two banks are ...

What do you do when you discover your new brand philosophy is already in use by another player in your industry? Australia's Bankwest decided to stick to its guns.

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Vietnam's top 100 brands of 2018
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Marketing
Sep 10, 2018
Matthew Miller

Vietnam's top 100 brands of 2018

Unusually strong movement within the top 10 indicates growing spending power, but some other changes are less explicable.

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Mindshare, MediaMath, Integral Ad Science, Rubicon Project announce blockchain pilot
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Advertising
Sep 6, 2018
Matthew Miller

Mindshare, MediaMath, Integral Ad Science, Rubicon ...

Project using Zilliqa platform seeks to assess blockchain's potential in advertising.

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