Jyoti Rambhai

Dec 19, 2022

Global forecast: Pharma and healthcare brands shift ...

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Dec 16, 2022

Global forecast: The impact of the energy crisis on ...

Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.

Nov 16, 2022

WPP agencies dominate global creative league after ...

GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media

Sep 27, 2022

How should marketers approach the Qatar World Cup?

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.

May 16, 2022

Global forecast: Automobile marketing and the rise ...

EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.

May 6, 2022

Global forecast: Telco marketing and the rollout of 5G

EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.