Publicis Sapient augments its digital supply chain practice with new acquisition

Publicis Groupe has acquired leading supply chain services firm Spinnaker SCA.

Spinnaker SCA, which provides end-to-end supply chain strategy, planning and execution services, will become part of Publicis Sapient—the group’s digital business transformation arm.

The acquisition will enable Publicis Sapient to strengthen its capabilities, including around artificial intelligence (AI) and machine learning (ML) as Spinnaker SCA will bring some of its core competencies on supply chain, digital twins, data solutions and its ability to drive measurable performance improvements.

Spinnaker SCA was founded in 2002 in Colorado, US, and has since worked with brands across tech, manufacturing, retail & apparel, medical devices, consumer goods and within distribution, to design and build agile supply chains.

Its CEO John Sharkey and his team will be the foundation of a new digital supply chain practice at the agency.

Publicis Sapient CEO Nigel Vaz, said: “We’re excited to welcome Spinnaker SCA to Publicis Sapient. As a supply chain industry leader with a true end-to-end approach to supply chain consulting, Spinnaker SCA will further enable us to offer our clients solutions for how they can optimise their agile supply chains as part of their digital business transformation.

“Spinnaker SCA’s strong leadership team, vision, deep expertise, and client roster, coupled with the cultural synergies between our two organisations, will enable us to drive even greater impact for existing clients and attract new business as we scale.”

Sharkey added: “For more than 20 years, we’ve been designing and building agile supply chains to meet the demands of a complex world and driving measurable supply chain performance improvements for our clients.

“We marry our deep industry-specific experience with a holistic view of our client’s business and supply chain goals to simplify complex organisational processes and technical challenges and produce real business outcomes. We’re excited to drive even more client impact together with Publicis Sapient.”

This story first appeared on Performance Marketing World.