Staff Reporters
Sep 19, 2024

40 Under 40 2024: The trailblazers redefining marketing in APAC

Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.

40 Under 40 2024: The trailblazers redefining marketing in APAC

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance.

We received impressive nominations, making the jury’s job incredibly challenging. Comprising industry leaders, including Cecilia Yeong, marketing director at DFI Retail Group; Joanna White, head of promotions and partnerships—APAC at Hasbro Singapore; Kaveri Khullar, SVP, consumer marketing, sponsorships and gaming at Mastercard Asia Pacific; Campaign’s editor Nikita Mishra; and editorial director Robert Sawatsky, the jury was genuinely inspired by the trailblazers reshaping the industry, challenging norms, and lifting others in their ascent.

Diversity is top priority for every project or event Campaign undertakes. And this list stands out for its remarkable diversity. The winners are from 14 markets across APAC, including Australia, New Zealand, China, Hong Kong, India, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, Sri Lanka, and Vietnam. And they respresent the full spectrum of the industry from independent agencies to global networks, media publishers, financial services, adtech, martech, PR, healthcare communications, and video marketing. 

We're pleased about the gender parity of the final winners as well. While 2023's 40 Under 40 winners had 14 females and 26 males due to a skewed number of submissions from men, in 2024, the needle has shifted with 22 women and 18 men making the cut. 

See all of our past 40 Under 40 lists:
 20232022 | 2021202020192018 | 2017 | 2016 | 2015 | 2014 | 2013

To those who didn't make this list, your achievements are commendable, the competition was just too tight. We hope you see it as encouragement to return next year.

And without further ado, congratulations to the class of 2024! We are inspired by your stories and excited to see what you achieve in the years to come.

Scroll below to delve into the profiles of these remarkable individuals and their standout efforts.

The 2024 40 Under 40 are (in alphabetical order by given name):

DDB Group
Hong Kong
Publicis Groupe
Singapore
Design Bridge and Partners 
Singapore
OMD
Australia
The 25s
China
OMG
Singapore
Colenso BBDO 
New Zealand
VoxEureka
Malaysia
Bullfrog
Australia
Sandpiper
Australia
Loupe Agency
New Zealand
Junk
Singapore
Publicis Media 
Vietnam
Naga DDB Tribal
Malaysia
Ad Hoc Marketing
Philippines
Leap Strategy
China
DeVries Global Shanghai
China
Merkle
China
VML
Singapore
DSTNCT
Singapore
Integral Ad Science
Singapore
McDonald's 
Philippines
Dentsu
Malaysia
Goodyear
Singapore
DDB Group
 Singapore
Havas Media Network 
India
AirAsia brand co.
Malaysia
PressLogic Limited
Hong Kong
TBWA Hakuhodo
Japan
GrabTaxi 
Singapore
Spark It
Philippines
Edelman 
Hong Kong
MBCS 
Malaysia
Zeno
Singapore
Via  
Australia
Mark and Comm Ltd
Sri Lanka
VaynerMedia 
Singapore
Brilliant & Million
Thailand
Jaywing
Australia
TBWA
Singapore
   

 

Source:
Campaign Asia

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