advertising

3 days ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

Jul 17, 2024

Tourism Western Australia scouts for new marketing agency in SEA

The selected agency (ies) will play a crucial role in executing campaigns, reporting marketing trends, and developing stakeholder partnerships to boost Western Australia's appeal as a holiday destination across Singapore, Malaysia, and Indonesia.

Jul 14, 2024

Criteo collaborates with Microsoft Advertising to drive retail media growth

The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.

Jul 7, 2024

65% of Indians will buy brands that stand for something they can identify with

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

Jul 5, 2024

Coca-Cola focuses on hugs in Olympics ad

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

Jul 5, 2024

The Croisette versus Wall Street: How to put a greater financial value on creativity

Why doesn't creative excellence at Cannes lead to greater investor interest?