advertising
Alibaba buys minority stake in Focus Media to engage with shoppers on the move
Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.
Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.
How to avoid wasting half the money you spend on advertising
Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.
PR people should have a superiority complex
Warren Johnson of W Communications says it's time for PR agencies, particularly in Asia, to show off their creative powers.
Google relaunches ad products suite
Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.
India ends Cannes Lions 2018 on a high
Ogilvy bagged a Grand Prix in Creative Effectiveness and FCB India got a gold in Glass Lions as a lifetime achievement award was bestowed on the Pandey brothers.
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