advertising

1 day ago

Virus accelerates need for agencies to change 'at speed of WhatsApp'

Q2 results show how the crisis has magnified pre-existing trends.

4 days ago

iQiyi to focus on driving product sales through content, says CMO

The Chinese video streamer is ramping up its offline activities like pop-up stores based on their original content.

Jul 30, 2020

Trying times are times for trying

Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.

Jul 21, 2020

China ad spend will drop 2.8% in 2020: GroupM

Online advertising will contribute 80% of total ad spending in China this year, according to a new forecast from the WPP organisation.

Jul 17, 2020

TikTok ads: Insights for better performance

Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.

Jul 15, 2020

Black advertising employees report 'unsafe' work environments, survey reveals

Research asked UK and US professionals how industry was responding to Black Lives Matter.