advertising

Mar 1, 2023

Copywriting is becoming a dying art. Are we lost for words?

Brand equity is having a detrimental effect on adland's ever-decreasing vocabulary.

Feb 28, 2023

Repitching and the art of knowing when to walk away

Breaking up is hard to do, but sometimes it's really the only way to keep your agency healthy.

Feb 22, 2023

Advertising can be great again, but needs to rethink the structure

It's flourish or perish for agencies in an industry that's ripe for disruption, says Publicis Media's digital performance director in Malaysia.

Feb 21, 2023

40 Under 40 2022: Tina Comrie, The Attention Agency

Comrie founded her agency during the depths of Covid lockdown. And just two years later, she led the fledgling business through exceptional growth.

Feb 20, 2023

40 Under 40 2022: Timothy Chan, GOVT

Fearless, strategic, street-smart, and tenacious is how Chan’s colleagues see him. And they are happy that he is in their corner.