advertising
A year on from COP26, adland still isn't moving fast enough
COP26 gave adland a much-needed wake-up call, but impact doesn’t happen overnight. Campaign asks experts what more can be done to tackle climate change.
What Netflix and Disney+ ad-supported tiers mean for the TV ad world
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Why brand advertising is your best friend in a downturn
Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.
Unilever pledges boost to ‘brand and marketing’ spend
FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.
Uber launches an advertising division
The new team will be led by former Sizmek CEO and Amazon Advertising director Mark Grether.
Women to Watch 2022: Celebrating outstanding talent in marcomms
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
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