Q2 results show how the crisis has magnified pre-existing trends.
The Chinese video streamer is ramping up its offline activities like pop-up stores based on their original content.
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
Online advertising will contribute 80% of total ad spending in China this year, according to a new forecast from the WPP organisation.
Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.
Research asked UK and US professionals how industry was responding to Black Lives Matter.
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