Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.
Mehta has been associated with the group for more than 13 years.
The opportunities available to agencies and their entrepreneurial spirit in seizing them should not be underestimated, argues GroupM's global president of business intelligence.
Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.
The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins