advertising
Copywriting is becoming a dying art. Are we lost for words?
Brand equity is having a detrimental effect on adland's ever-decreasing vocabulary.
Repitching and the art of knowing when to walk away
Breaking up is hard to do, but sometimes it's really the only way to keep your agency healthy.
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How adtech maturity can make programmatic advertising more efficient in a post-cookie world
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
Advertising can be great again, but needs to rethink the structure
It's flourish or perish for agencies in an industry that's ripe for disruption, says Publicis Media's digital performance director in Malaysia.
40 Under 40 2022: Tina Comrie, The Attention Agency
Comrie founded her agency during the depths of Covid lockdown. And just two years later, she led the fledgling business through exceptional growth.
40 Under 40 2022: Timothy Chan, GOVT
Fearless, strategic, street-smart, and tenacious is how Chan’s colleagues see him. And they are happy that he is in their corner.
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