advertising
Virus accelerates need for agencies to change 'at speed of WhatsApp'
Q2 results show how the crisis has magnified pre-existing trends.
iQiyi to focus on driving product sales through content, says CMO
The Chinese video streamer is ramping up its offline activities like pop-up stores based on their original content.
Trying times are times for trying
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
China ad spend will drop 2.8% in 2020: GroupM
Online advertising will contribute 80% of total ad spending in China this year, according to a new forecast from the WPP organisation.
TikTok ads: Insights for better performance
Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.
Black advertising employees report 'unsafe' work environments, survey reveals
Research asked UK and US professionals how industry was responding to Black Lives Matter.
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