advertising

Sep 22, 2023

India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg

The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai

Sep 20, 2023

Nimble, lean and focused: The evolution of planners turned consultants

It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.

Sep 12, 2023

Third of brands to boost programmatic DOOH spend in next 18 months

Survey was conducted among 1,200 advertisers and agencies.

Sep 11, 2023

Global marketers fall rapidly out of love with TV, according to Kantar study

Study quizzed 900 marketers from markets spanning the globe.

Sep 5, 2023

We need to dislike advertising as much as consumers do

Adland has lazily assumed that what we do is valuable to consumers when 90% of the time, they would actually pay to avoid it.