advertising
Love bites: Tapping into the short drama app opportunity
Short drama apps are thriving where Quibi failed—especially in Southeast Asia. Yikai Li, GM, Global Business at Nativex, shares strategies for advertisers to leverage this rising media format, featuring apps like ReelShort and DramaBox.
Advertising has an advertising problem
Specifically: Recruiting the next wave of creative talent in the age of AI.
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Growing acceptance of ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton
The sell-side ad company's managing director for Asia shares insights on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
Criteo CEO Megan Clarken to retire
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
Developing effective marketing strategies through DEI
Campaign interviews EssenceMediacom's managing partner and head of strategy, Meha Verghese, and business director, Amanda Ma, on effective DEI strategies through leading a diverse workforce.
Advertisers grapple with the weight of AI’s environmental impact
Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.
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