advertising

2 days ago

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

3 days ago

Make room for sadness

Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.

3 days ago

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV

For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.

May 2, 2021

Amazon’s ad sales surge 77% to nearly $7 billion

The tech giant also logged 44% year-over-year revenue growth in Q1.

Apr 29, 2021

Higher ad rates, uptake boost Facebook Q1 numbers

Revenue rose by 48% and income by 94%, even as regulatory and technology headwinds, including the launch of Apple's iOS 14, could hobble the social network's ad-led growth.

Apr 21, 2021

Taboola supports women-owned APAC businesses

The company's RecommendHer program gave US$500,000 in free advertising to 100 women-owned business around the world.