advertising

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Alibaba buys minority stake in Focus Media to engage with shoppers on the move
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3 days ago

Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.

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Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
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Jul 16, 2018

Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

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How to avoid wasting half the money you spend on advertising
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Jul 13, 2018

How to avoid wasting half the money you spend on advertising

Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.

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PR people should have a superiority complex
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Jul 2, 2018

PR people should have a superiority complex

Warren Johnson of W Communications says it's time for PR agencies, particularly in Asia, to show off their creative powers.

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Google relaunches ad products suite
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Jun 27, 2018

Google relaunches ad products suite

Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.

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India ends Cannes Lions 2018 on a high
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Jun 24, 2018

India ends Cannes Lions 2018 on a high

Ogilvy bagged a Grand Prix in Creative Effectiveness and FCB India got a gold in Glass Lions as a lifetime achievement award was bestowed on the Pandey brothers.

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