advertising
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Flipkart and MediaMath come together to launch self-serve DSP
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Twitter's advertising revenue crosses $1 billion in Q4
Overall topline grows by 28% and operating income by nearly 65%, even as pandemic sees company's net loss swell.
Trust in ads on different media is all over the map in APAC
EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.
Women to Watch Greater China 2021
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Gen Z: The next generation of misguided twaddle
THE AD CONTRARIAN: You'd think that after 10 plus years of hysterical 'millennial' horseshit that went nowhere, the advertising industry would have learned something. But, of course, the ad industry never learns anything. So here we are again.
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