Staff Reporters
Oct 13, 2016

Presenting the '40 Under 40' for 2016

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

Indy Khabra | Managing director | Amnet Australia: Newly promoted to managing director of Amnet Australia — his third career progression in two years since joining Dentsu Aegis Network’s programmatic trading agency — Indy Khabra’s star is rising fast. He now leads a team of 71 in five offices across ANZ, two of which have opened in the past year. Khabra has built a dedicated video team, bringing exponential growth in revenue, and has been a vocal advocate of programmatic TV, demonstrating the system’s speed and efficiency with Australia’s first PTV campaign. He has also taken the lead in developing Camelot, DAN’s premium private marketplace which is designed to enable the network to secure tier-1 inventory for clients. Drawing on his background as a professional footballer, he has introduced a team-building programme, including an annual “camp conference” for all staff.

Indy Khabra | Managing director | Amnet Australia: Newly promoted to managing director of Amnet Australia — his third career progression in two years since joining Dentsu Aegis Network’s programmatic trading agency — Indy Khabra’s star is rising fast. He now leads a team of 71 in five offices across ANZ, two of which have opened in the past year. Khabra has built a dedicated video team, bringing exponential growth in revenue, and has been a vocal advocate of programmatic TV, demonstrating the system’s speed and efficiency with Australia’s first PTV campaign. He has also taken the lead in developing Camelot, DAN’s premium private marketplace which is designed to enable the network to secure tier-1 inventory for clients. Drawing on his background as a professional footballer, he has introduced a team-building programme, including an annual “camp conference” for all staff.

Michael Lu | Director of marketing | Dell Greater China: In the seven years that Michael Lu has been in charge of Dell’s China marketing, he has taken the brand into new territory with a push to expand its social presence and ramp up its brand recognition and value. The brand now boasts the most engaged social media fan base in the computing industry in China. In 2013, Lu launched ‘Dell piggy bank’, the first social-commerce platform for a computing brand in China, and this has netted US$30 million in revenue by successfully converting social traffic into qualified sales leads. His award-winning XPS social influencer campaign has also generated some 50 million organic video views on social digital video and resulted in double-digit market share growth for the brand’s high-end models.

Michael Lu | Director of marketing | Dell Greater China: In the seven years that Michael Lu has been in charge of Dell’s China marketing, he has taken the brand into new territory with a push to expand its social presence and ramp up its brand recognition and value. The brand now boasts the most engaged social media fan base in the computing industry in China. In 2013, Lu launched ‘Dell piggy bank’, the first social-commerce platform for a computing brand in China, and this has netted US$30 million in revenue by successfully converting social traffic into qualified sales leads. His award-winning XPS social influencer campaign has also generated some 50 million organic video views on social digital video and resulted in double-digit market share growth for the brand’s high-end models.

Rahul Asthana | Senior director, baby and childcare and marketing innovation | Kimberly-Clark: When Rahul Asthana joined Kimberly-Clark from P&G in 2013, its baby and childcare division in Southeast Asia was declining and losing market share. Asthana worked with the markets to relaunch the brand with upgraded products, revamped packaging and a renewed focus on the consumer. This resulted in a sustained turn-around with strong topline and market-share growth. Under Asthana’s supervision, Huggies has steadily gained share in the region with topline growth accelerating year-on-year. He has also established a clear digital framework that has resulted in better engagement and sales across all markets. As a result, a significant portion of KC’s growth is coming from ecommerce, and the firm is leading the way in programmatic media, CRM and ecommerce marketing.

Rahul Asthana | Senior director, baby and childcare and marketing innovation | Kimberly-Clark: When Rahul Asthana joined Kimberly-Clark from P&G in 2013, its baby and childcare division in Southeast Asia was declining and losing market share. Asthana worked with the markets to relaunch the brand with upgraded products, revamped packaging and a renewed focus on the consumer. This resulted in a sustained turn-around with strong topline and market-share growth. Under Asthana’s supervision, Huggies has steadily gained share in the region with topline growth accelerating year-on-year. He has also established a clear digital framework that has resulted in better engagement and sales across all markets. As a result, a significant portion of KC’s growth is coming from ecommerce, and the firm is leading the way in programmatic media, CRM and ecommerce marketing.

Clemente ‘Third’ Domingo | CEO and chief creative officer | IdeasXMachina Advertising: Raised in one of Manila’s most violent districts, Third Domingo has come a long way to run his own award-winning ad agency, and the youngest creative on the Creative Guild of the Philippines’ board. He started out as a junior account executive at McCann-Erickson, then made copywriter when his creative flair became apparent. Domingo now manages some of the industry’s biggest names, including Toyota, Philippine National Bank, Pepsi, SM, Super8, OLX, Philippine Star, Kao, Danone, Asia Brewery, GNC, Wellmade, and Facebook. His infectious energy and passion have won him many fans, including former Philippine press secretary, Ignacio Bunye: “Oh, he’s going to become president of the country one day. No doubt about it.”

Clemente ‘Third’ Domingo | CEO and chief creative officer | IdeasXMachina Advertising: Raised in one of Manila’s most violent districts, Third Domingo has come a long way to run his own award-winning ad agency, and the youngest creative on the Creative Guild of the Philippines’ board. He started out as a junior account executive at McCann-Erickson, then made copywriter when his creative flair became apparent. Domingo now manages some of the industry’s biggest names, including Toyota, Philippine National Bank, Pepsi, SM, Super8, OLX, Philippine Star, Kao, Danone, Asia Brewery, GNC, Wellmade, and Facebook. His infectious energy and passion have won him many fans, including former Philippine press secretary, Ignacio Bunye: “Oh, he’s going to become president of the country one day. No doubt about it.”

Presenting the '40 Under ...
Ankita Agarwal | Director, ...
Aileen Yuan | Regional ...
Rachel-Ann Wicks | ...
Lyndon Morant | Head of ...
Indy Khabra | Managing ...
Michael Lu | Director of ...
Lisa Wang | Head of ...
Rahul Asthana | Senior ...
Takahiro Hosoda | Senior ...
Yasmin Sanders | Senior ...
Amber Liu | VP of LEO ...
Jina Jang | Director of ...
Dhiren Amin | General ...
Sitha Nuon | Media ...
Bianca Walton | Senior ...
Cheryl Lee | Media ...
Judy Liu | Co-founder and ...
Gautam Reghunath | Senior ...
Ly Viet Vu | Co-founder ...
Clemente ‘Third’...
Anish Daryani | CEO | ...
Andrea Lennon | SVP, ...
Jing Pan | Chief marketing ...
Joseph Barratt | CEO | ...
Trong Ronakiat | Integrated...
Huanyu Wu | Vice president,...
Rachelle Huynh | marketing ...
Levent Guenes | CEO | ...
Chan Woei Hern | Executive ...
Shannon Kalayanamitr | ...
Yogesh Foflia | Director, ...
Fitri Mydin | Head of ...
Antoine Malin | Social ...
Rohan Philips | Vice-presid...
Shawn Schrader | Regional ...
Shann Biglione | Chief ...
Brian Leong | General ...
Peter Larko | Head of ...
Pranav Harihar Sharma | ...
Raymond Chin | Chief ...

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Welcome to Campaign’s 40 Under 40, our annual list of the brightest, high-achieving young people in the marketing communications business.  

Each year, the 40 Under 40 project pulls in our entire editorial team to review the entries from countries, sectors and industries. This year, we received a record number of entries—over 1,500—making it a long and intense process to whittle down the vast universe of Asia’s rising stars to a mere 40 names. The final decisions were the hardest, and the 'survivors' were the disruptors, innovators and top thinkers. So prepare to be inspired.

 

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