Jun 8, 2024

‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars

As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.

May 29, 2024

APAC media agency rankings: PHD surges ahead in Q1 new-biz league

PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.

May 24, 2024

Global indie media rankings: PMG and Cossette lead Q1 2024 new-biz league

Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.

May 4, 2024

Social overtakes search for adspend in landmark global shift: Warc Media

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

Apr 30, 2024

Yahoo retrenches journalists, social media staff in Singapore

The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.

Apr 29, 2024

40 Under 40 2023: Zane Furtado, Acquire

From vision to execution, Zane Furtado's leadership is propelling Acquire to new heights and sustainable practices.