As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.
Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.
The agency will service the full portfolio of brands across the coffee and powdered choco categories including Kopiko 3in1 coffee mixes, Energen Champion and Energen Pandesal Mate.
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
The workplace messaging app, recently acquired by Salesforce, spent more than half of its fiscal Q3 revenue on sales and marketing.
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