media
SAP chooses OMG for global media remit
A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.
Decoding professional user-generated content on Douyin
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
The Attention Council adds Havas, Dentsu, AB InBev, Electrolux and more new members
Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.
Sanofi puts agencies on alert in global media pitch
Pharmaceuticals giant spends estimated €900m a year.
Kraft Heinz shortlists four agencies in global media review
Industry pitch activity remains 'healthy', despite Covid-19, analysts say.
Media agency contracts may not be worth the paper they are written on
Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.
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