media

Jul 29, 2020

SAP chooses OMG for global media remit

A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.

Jul 29, 2020

Decoding professional user-generated content on Douyin

One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.

Jun 30, 2020

The Attention Council adds Havas, Dentsu, AB InBev, Electrolux and more new members

Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.

Jun 29, 2020

Sanofi puts agencies on alert in global media pitch

Pharmaceuticals giant spends estimated €900m a year.

Jun 22, 2020

Kraft Heinz shortlists four agencies in global media review

Industry pitch activity remains 'healthy', despite Covid-19, analysts say.

Jun 12, 2020

Media agency contracts may not be worth the paper they are written on

Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.