Interpublic shop won account after competitive pitch.
Those who spent the most time working with media agencies had lowest opinion of them.
WPP's Wavemaker has held business since 2014.
An industry entity representing Google, Facebook, Twitter and other platforms unsurprisingly argues that Australia should slow its roll when it comes to digital-media regulation.
'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'
Travel platform called review at start of 2019.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins