media
Campaign360 2022: Ongoing coverage of sessions
Campaign's editors pick highlights from the event, which returned to both physical and virtual formats this year.
Flourishing channels present new opportunities for advertisers
Recent advances in adtech have multiplied opportunities in this omnichannel landscape. Meanwhile, emerging channels can now be combined symbiotically to deliver integrated results, says Yahoo's chief business officer.
Media is getting creative as an awards-worthy force for good in troubled times
The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war.
Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’
GroupM CEO talks to Campaign about merger and restructure.
Publicis defends Singapore whole of government master media agency account
Publicis' media team led by Starcom has held the SGD $80 million account since 2018. GroupM and OMD were among those vying for it during the most recent review.
Publicis drinks in PepsiCo China media win
The account moves from Mindshare to a dedicated Publicis Groupe unit, led by Zenith, that will handle planning and buying for all the company's beverage and food brands for three years.
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