A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.
Pharmaceuticals giant spends estimated €900m a year.
Industry pitch activity remains 'healthy', despite Covid-19, analysts say.
Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.
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