media
Dentsu China unveils new media agency heads
Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.
'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
Mars to switch $1.7 billion media account out of WPP
Review concludes after an eight-month competitive process.
Horizon Media surges to top global indie media rankings
Australia's Atomic 212 is among eight new entrants in May to shake up the top ten.
Agency Report Card 2024: Dentsu Media
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
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Publicis dominates latest global new-business media league
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
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