Agency will handle all media work in 17 markets.
The viewability discussion beggars belief, the term ‘ad fraud’ puts lipstick on a pig, and people not ready for GDPR now are probably ‘screwed’, according to Unilever’s David Porter.
APAC brand marketers shared their top challenges at a roundtable sponsored by Essence, co-moderated by Campaign's Faaez Samadi.
Move sees WE significantly boost its India presence.
Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.
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