media

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Starcom Singapore wins Banyan Tree global remit
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Apr 9, 2018

Starcom Singapore wins Banyan Tree global remit

Agency will handle all media work in 17 markets.

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The view from Unilever: Forceful takes on 5 big issues
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Apr 4, 2018

The view from Unilever: Forceful takes on 5 big issues

The viewability discussion beggars belief, the term ‘ad fraud’ puts lipstick on a pig, and people not ready for GDPR now are probably ‘screwed’, according to Unilever’s David Porter.

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The top challenges facing digital marketers
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Apr 2, 2018

The top challenges facing digital marketers

APAC brand marketers shared their top challenges at a roundtable sponsored by Essence, co-moderated by Campaign's Faaez Samadi.

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WE Communications merges with Avian Media
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Mar 27, 2018

WE Communications merges with Avian Media

Move sees WE significantly boost its India presence.

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The biggest worries of CMOs, and what the WFA is doing about them
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Mar 27, 2018

The biggest worries of CMOs, and what the WFA is doing about them

Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.

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