media
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What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Elevations across Havas Media Group India's leadership team
New roles for Harbir Singh, Manish Sharma, Rohan Chincholi, Roopali Sharma, Sanchita Roy and Saurabh Jain
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APAC marketers have low confidence in digital ROI measurement
TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report
Ebiquity CEO on brands overinvesting in media and being underserved in APAC
Ebiquity CEO Nick Waters speaks to Campaign about the value gap in media, opportunities in APAC and progress in measuring media's carbon footprint.
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BuzzFeed shuts down unprofitable news business for good
Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.
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Ebiquity: expect more reviews and pitches in China in 2023
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
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