apac

3 days ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

Apr 20, 2021

No kidding: Lego sees strong growth from adult consumers

To meet burgeoning demand and adjust to pandemic shifts, the nine-decade old company is focusing on catering to grown-up passions ranging from flowers to fast cars.

Apr 15, 2021

UM's consultancy focus helps offset new business slump

AGENCY REPORT CARD: Rapid deployment of new tools solved pressing issues for pandemic-struck clients. Was this enough to recoup a smaller year of new business?

Apr 14, 2021

In a tough year, Havas Media loses focus

AGENCY REPORT CARD: Here’s how Havas Media survived a challenging year in 2020, with top management departures and slowing business.

Apr 13, 2021

A disjointed Wavemaker reinvents itself

Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?

Apr 12, 2021

Reprise places bets on India hub

AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?