The awards mark the very best in marketing globally across diverse markets, categories and objectives.
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Confessions of a CMO: why marketers are crucial first responders in a fast-changing business landscape
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From connecting the C-suite to picking up shifts in culture, the marketer is now absolutely essential for continued relevance, innovation, dynamism and growth.
The new rules of search: five ways to stay visible in the age of AI
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With AI increasingly answering questions directly, marketers are no longer competing for clicks but for inclusion, credibility and narrative
Rewriting the brand playbook in China: Where high value consumers meet agentic AI
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The latest China Online Consumer Brand Index and Tmall’s 2025 results point to a sustained upward trajectory in quality-driven spending. Meanwhile, Tmall is betting big on agentic AI and high-value consumers to keep brands ahead of the curve.
AI is a marketer’s best ally: how to win by harnessing human creativity
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The remarkable data-crunching power of AI has rewritten the rules of marketing. But as two of the region’s most celebrated marketing leaders explain, it leaves the profession with a critical quandary – how to avoid just doing more of the same, faster, and instead practice the sort of ‘creative bravery’ that leads to outstanding results
Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
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The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
Not just the wild west: Unlocking growth in the independent app ecosystem
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Attributed to: Nopparat Yokubon, Country Lead, AUNZ and SEA at Moloco Ads. With consumers using over 26 apps on a monthly basis over the open internet, Moloco’s Nopparat Yokubon reveals why advertisers should not limit themselves to the walled gardens of big tech.
The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
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In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
How evolving consumer identities are driving a fresh surge in spending across China
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Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
Emotional connection and multiple formats in an AI-driven world: what marketers can learn from YouTube Works Awards winners
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Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns
Curiosity to conversion: the rise of video commerce in Southeast Asia
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If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.
Beyond buzzwords – Moving purpose from marketing to the centre of every business
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Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
How can executives lead a smooth AI transformation?
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Insights from new WE Communications research on the AI expectations gap.
The deeper dive: Dentsu’s global R&D unit
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Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…