True
Promoted content
Not just the wild west: Unlocking growth in the independent app ecosystem
Promoted content
Attributed to: Nopparat Yokubon, Country Lead, AUNZ and SEA at Moloco Ads. With consumers using over 26 apps on a monthly basis over the open internet, Moloco’s Nopparat Yokubon reveals why advertisers should not limit themselves to the walled gardens of big tech.
The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
Promoted content
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
Curiosity to conversion: the rise of video commerce in Southeast Asia
Promoted content
If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.
How can executives lead a smooth AI transformation?
Promoted content
Insights from new WE Communications research on the AI expectations gap.
The deeper dive: Dentsu’s global R&D unit
Promoted content
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
Brands have more power than governments to make a difference
Promoted content
How brands can leverage their influence to create meaningful societal change, ensuring authenticity and measurable impact in their initiatives
'Creative will be automated, but creativity never will be'
Promoted content
In a special Q&A, two leading creatives tell us how brands and agencies can use AI to tell better stories
AI won’t take your job or business. The people who learn and apply AI will
Promoted content
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
The B2B marketer’s data checklist for 2024
Promoted content
Be sure you’re holding your data to the highest standards going into 2024 and beyond.
Meet the 2023 Amazon Ads Partner Awards winners
Promoted content
Award-winning campaigns were celebrated at the Partner Awards Gala in New York
How generative AI is empowering marketers
Promoted content
Reshaping the future of the industry and boosting human potential.
Amazon Ads Partner Awards reveal 2023 finalists
Promoted content
Entries were invited from all regions of the world
Navigating the future of marketing and communications: Allison’s rebranding journey
Promoted content
Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.
How Vanish’s Autism campaign made the world a better place
Promoted content
The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.
“One-offs do not work”: How brands can play in culture
Promoted content
With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?
“Only as good as the creativity that goes in” Growth in a new era
Promoted content
By merging technology and creativity, the UK is opening up new avenues for commercial success, and the world is taking note. We find out how.
AI 2.0: redefining possible
Promoted content
AI is transforming how marketers can work. Meta is at the forefront of this revolution, and it wants you to be too.
Employees to executives: Make sustainability commitments real
Promoted content
A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
When human emotion unlocks the power of marketers’ data
Promoted content
The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have.
Ready, headset, go: Seven steps to demystifying the metaverse
Promoted content
The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default.
Agency-client communication sucks. Here’s how to change it.
Promoted content
Industry leaders chime in on the most important communications issue in advertising.
Resetting the client-agency relationship
Promoted content
Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.
Prove your worth: Justifying marketing ad spend in an economic downturn
Promoted content
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
Five areas to improve client-agency relationships
Promoted content
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Want to cut the cost of creative production by a third...?
Promoted content
…then it’s time to consider Creative as a Service.
How is Meta meeting your business needs?
Promoted content
Take a few moments to tell us about how Meta is helping you to reach your marketing goals – and you could win an Apple voucher
How cross-border collaboration can boost brands — while being a force for good
Promoted content
Creativity has never been stronger, but brand experts say marketers must work more closely with international partners to help them achieve long-term growth.
“Make sure your strategy is creative, and your creative is strategic”
Promoted content
How do you boost creativity and effectiveness? Marketers need to embrace diversity, be bold with ideas, and connect with their audience
Don’t forget: funny is your brand superpower
Promoted content
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
Has your CRM kept up with changing buyer expectations?
Promoted content
The benchmark for a slick, connected customer experience is very different in 2022 than a decade ago.
Want to build better marketing? Calling indie agencies and brands at Cannes
Promoted content
Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally
Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China
Promoted content
Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.
Agency 2030: the future starts today
Promoted content
What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.
Net zero isn’t enough
Promoted content
What it takes for brands to move from lofty climate commitments to helping create real change and equitable impact.
How strong are your client-agency relationships?
Promoted content
Have your say for the chance to win a US$750 voucher of your choice.
How a hotel business grew by 50% during the pandemic
Promoted content
The Fives Hotels & Residences used Meta digital lead generation and HubSpot to improve its customer connections – and its sales
The new fandom economy
Promoted content
Once native to the fringes of digital culture, fan communities have recently found new meaning in the mainstream. Between the rise of the creator economy and the utopian (if fragile) promise of decentralization hailed in by web3, fandom is on the brink of a new era. Where does this leave brands? This South by Southwest panel, presented by Plus Company, drills deep into this evolving relationship.
Patience and collaboration are vital in the new world of performance marketing
Promoted content
As data laws change, industry experts argue that after the initial pain, it could make people into better marketers.
"We need to make privacy transparent and simple to understand"
Promoted content
Integrating data effectively and in a privacy-safe way formed part of a panel discussion at Performance Marketing World’s Insight Series. Here are the key takeaways…
Powering privacy and personalisation: the digital advertising redesign
Promoted content
Meta believes that privacy and effective personalised experiences can coexist and it’s an industry-wide opportunity to collaborate on innovative solutions for people.
How activewear retailer Squatwolf boosted ROI by 74% with Meta
Promoted content
How activewear brand Squatwolf thrived in the pandemic, using Meta business tools to harness the power of its data.
Meta builds “next-era” ad solutions and tech
Promoted content
The platform will power performance and privacy in digital advertising
Local first: why marketers need to build global programmes from the ground up
Promoted content
The new route to global relevance puts a premium on brand coordination
Independent creative chiefs on turning attention into sales
Promoted content
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
Travel marketing: engineering the bounce-back
Promoted content
How can data and technology help the travel industry exit the pandemic with optimism and energy?
How can brands find marketing success in the post-pandemic era?
Promoted content
The ‘closed loop’ nature of Chinese tech platforms present certain challenges for marketers.
Consolidation raises the stakes for SSPs
Promoted content
innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.
Creating Spaces: Female First Forum
Promoted content
Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...
Vulnerability, empathy and leadership: Female First Forum
Promoted content
Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...
How to rise in a media company: Female First Forum
Promoted content
Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the first in our Female First Forum series...
Kyoko Matsushita: diversity must come from the top
Promoted content
“I don’t want to be a bystander, I want to take up the responsibility to drive change,” says the global CEO of data and measurement-driven media agency Essence.
Creativity in lockdown: how have agencies coped?
Promoted content
Campaign Connect delivered an unforgettable insight into the barriers and bonuses of lockdown creativity from some of the UK's leading creatives...
"Purpose means doing, not just talking" says WPP's Laurent Ezekiel
Promoted content
COVID-19 has not only amplified the importance of purpose, it has prompted brands to assume unprecedented commitment, creativity and leadership - a concept underscored during WPP's, "A brand new purpose for the new world" session - part of last week's Campaign Connect virtual event.
10 ways to push consumer brands forward
Promoted content
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
How to swim with the whales without getting wet: Experience stories
Promoted content
An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.
Extended reality gaming for self-driving cars: Experience stories
Promoted content
Holoride is gaming long-distance car journeys with VR
The huge opportunity from political chaos
Promoted content
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
How the Army recruited a new audience: Experience stories
Promoted content
Karmarama's 'This is belonging' campaign challenged both the preconceptions of a generation and what it takes to be in the armed forces.
Turning pancakes into burgers: Experience stories
Promoted content
The story of how one letter changed exploded social media, the internet and one restaurant's business.
How AI combats loneliness - and writes books: Experience stories
Promoted content
The world's first reverse engineered voice AI not only tackled loneliness in Sweden but also produced remarkable stories that could have been lost forever. This is 'Memory Lane'.
Relationship tips - RB Health & McCann in the spotlight
Promoted content
How do the best client-agency partnerships work?
Six ways creativity solves client problems
Promoted content
Businesses thrive through great creative thinking, whether it's marketing, product or service. A panel of leading marketers detailed how to get this message across
The ad industry sums up British creativity at Cannes Lions
Promoted content
Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity stand out
Great work makes waves - and Britain makes great work
Promoted content
In a first, the UK government has partnered with the advertising industry to showcase creative capabilities. Meet some of the great British talent taking part in the Creativity Is GREAT campaign at Cannes Lions this summer and find out what creativity means to them...
If creativity fuels growth, who's fuelling creativity?
Promoted content
Accenture Interactive has been expanding its global creative family to offer brands a unique take on creativity
Grand Hyatt Singapore ups its green game
Promoted content
A rooftop garden, plant-based menus and a Tri-generation plant. At Grand Hyatt Singapore, ‘green event’ isn’t merely a marketing buzzword.
New World Beijing Hotel: events with flair
Promoted content
New World Beijing Hotel boasts a 520 sqm pillar-less ballroom, seven multi-purpose meeting spaces and a boardroom.
More than food and drink: how brands get real impact
Promoted content
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies.
TaiNEX 2 steps up Taipei's MICE offerings
Promoted content
With a variety of spaces spanning 156,700 sqm, TaiNEX 2 is a prime venue for exhibitions, conferences and meetings.
How automotive is navigating a transforming landscape
Promoted content
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
This design-led hotel is a dream for themed events
Promoted content
Located on the pristine Khem Beach, JW Marriott Phu Quoc Emerald Bay is MICE- and bleisure-friendly
The forefront of ‘bleisure’ in Kuala Lumpur
Promoted content
In a city fast filling up with famous hospitality brands, Pavilion Hotel Kuala Lumpur Managed by Banyan Tree’s secret recipe lies in its urban hotel-meets-resort vibe.
The Sydney hotel taking personalisation to a new level
Promoted content
Agile and convenient with great views of Darling Harbour, Hyatt Regency Sydney is a top choice for those looking to customise their events.
AsiaWorld-Expo: Leading the way
Promoted content
With its investment in smart technology and sustainability efforts, AsiaWorld-Expo provides an unparalleled experience for event organisers and visitors alike.
"Stand out or get stood up" - Zenith CEO
Promoted content
Zenith UK CEO Natalie Cummins talks 30 years of the 'media agency' and why it's time to stand out or get stood up
"How 'positive pressure' drives profit"
Promoted content
Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning
"Personalisation will be old news once it's at the scale we envision" - Zenith USA CEO
Promoted content
Campaign talks to Zenith USA's CEO Sean Reardon about the perfect media plan, the power of personalisation and why talent is everything - as the global agency turns 30.
McCann Health at the UN: The true power of evidence and science
Promoted content
McCann Health’s Global Scientific Council drove the scientific agenda forward at the United Nations
Kerry Hotel Hong Kong: Keeping events high-end
Promoted content
The flagship property of the Kerry brand defines a new generation of business events.
Taiwan champions one-of-a-kind event experiences across Southeast Asia
Promoted content
With MEET TAIWAN at the helm, the country’s massive push in new event tech and immersive incentive programmes was put on display throughout 2018.
The venues moving mountains in Shanghai
Promoted content
China’s “city that never sleeps” now has even more to offer meeting planners.
For Auditoire, experience matters in APAC
Promoted content
The global experiential events agency is drawing on lessons learned from 12 years in China and incorporating creative technology as it extends its reach across Asia.
Hyatt on the Bund updates event offerings
Promoted content
The five-star hotel is a highlight in Shanghai’s growing business events sector
Explore events in East Asia with CEI's interactive digital guide
Promoted content
Hilton Hotel Guide: Japan & South Korea serves as inspiration for event planners searching for their next destination.
Building a two-way street for successful events in Asia
Promoted content
Survey seeks to shed light on business events landscape.
High Five Taiwan goes virtual
Promoted content
MEET TAIWAN aims for the sky with its popular marketing campaign.
From mega to niche events W Shanghai – The Bund is set to steal the scene
Promoted content
The Shanghai staple offers a range of flexible venues, a top-tier selection of restaurants and bars, and style to boot.
Enhanced Marina Bay Sands is making more of meetings and events
Promoted content
With more activities, upgraded facilities and a focus on sustainability, Marina Bay Sands is raising the bar for business events in Southeast Asia.
Why Asia-Pacific will lead
Promoted content
Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
A new look for the Hilton Osaka
Promoted content
Major renovation transforms the city’s largest international hotel.
How Kuala Lumpur Convention Centre is keeping cool in feverish events industry
Promoted content
The KLCC provides more room for business growth and a new partnership initiative to upgrade events.
HKCEC's new Wi-Fi opens the door for live streaming, real-time events
Promoted content
US$3.9 million project scheduled for Q4 2018, upgrading Hong Kong's iconic venue to a communication hub.
Fox Content Labs leads by example in destination marketing
Promoted content
Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.