Setting a new benchmark for marketing effectiveness, the "Women’s Shave" campaign defies category norms to claim the industry’s top honour for the second year running.
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Effie unveils the Grand Contenders for its Global Best of the Best Awards
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The awards mark the very best in marketing globally across diverse markets, categories and objectives.
Confessions of a CMO: why marketers are crucial first responders in a fast-changing business landscape
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From connecting the C-suite to picking up shifts in culture, the marketer is now absolutely essential for continued relevance, innovation, dynamism and growth.
The new rules of search: five ways to stay visible in the age of AI
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With AI increasingly answering questions directly, marketers are no longer competing for clicks but for inclusion, credibility and narrative
Rewriting the brand playbook in China: Where high value consumers meet agentic AI
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The latest China Online Consumer Brand Index and Tmall’s 2025 results point to a sustained upward trajectory in quality-driven spending. Meanwhile, Tmall is betting big on agentic AI and high-value consumers to keep brands ahead of the curve.
AI is a marketer’s best ally: how to win by harnessing human creativity
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The remarkable data-crunching power of AI has rewritten the rules of marketing. But as two of the region’s most celebrated marketing leaders explain, it leaves the profession with a critical quandary – how to avoid just doing more of the same, faster, and instead practice the sort of ‘creative bravery’ that leads to outstanding results
Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
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The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
Not just the wild west: Unlocking growth in the independent app ecosystem
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Attributed to: Nopparat Yokubon, Country Lead, AUNZ and SEA at Moloco Ads. With consumers using over 26 apps on a monthly basis over the open internet, Moloco’s Nopparat Yokubon reveals why advertisers should not limit themselves to the walled gardens of big tech.
The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
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In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
How evolving consumer identities are driving a fresh surge in spending across China
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Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
Emotional connection and multiple formats in an AI-driven world: what marketers can learn from YouTube Works Awards winners
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Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns
Curiosity to conversion: the rise of video commerce in Southeast Asia
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If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.
Beyond buzzwords – Moving purpose from marketing to the centre of every business
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Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
How can executives lead a smooth AI transformation?
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Insights from new WE Communications research on the AI expectations gap.
The deeper dive: Dentsu’s global R&D unit
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Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
Brands have more power than governments to make a difference
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How brands can leverage their influence to create meaningful societal change, ensuring authenticity and measurable impact in their initiatives
'Creative will be automated, but creativity never will be'
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In a special Q&A, two leading creatives tell us how brands and agencies can use AI to tell better stories
AI won’t take your job or business. The people who learn and apply AI will
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Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
The B2B marketer’s data checklist for 2024
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Be sure you’re holding your data to the highest standards going into 2024 and beyond.
Meet the 2023 Amazon Ads Partner Awards winners
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Award-winning campaigns were celebrated at the Partner Awards Gala in New York
How generative AI is empowering marketers
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Reshaping the future of the industry and boosting human potential.
Amazon Ads Partner Awards reveal 2023 finalists
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Entries were invited from all regions of the world
Navigating the future of marketing and communications: Allison’s rebranding journey
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Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.
“One-offs do not work”: How brands can play in culture
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With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?
How Vanish’s Autism campaign made the world a better place
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The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.
“Only as good as the creativity that goes in” Growth in a new era
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By merging technology and creativity, the UK is opening up new avenues for commercial success, and the world is taking note. We find out how.
AI 2.0: redefining possible
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AI is transforming how marketers can work. Meta is at the forefront of this revolution, and it wants you to be too.
Employees to executives: Make sustainability commitments real
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A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
When human emotion unlocks the power of marketers’ data
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The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have.
Ready, headset, go: Seven steps to demystifying the metaverse
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The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default.
Agency-client communication sucks. Here’s how to change it.
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Industry leaders chime in on the most important communications issue in advertising.
Resetting the client-agency relationship
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Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.
Prove your worth: Justifying marketing ad spend in an economic downturn
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In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
Five areas to improve client-agency relationships
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The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Want to cut the cost of creative production by a third...?
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…then it’s time to consider Creative as a Service.
How is Meta meeting your business needs?
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Take a few moments to tell us about how Meta is helping you to reach your marketing goals – and you could win an Apple voucher
How cross-border collaboration can boost brands — while being a force for good
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Creativity has never been stronger, but brand experts say marketers must work more closely with international partners to help them achieve long-term growth.
“Make sure your strategy is creative, and your creative is strategic”
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How do you boost creativity and effectiveness? Marketers need to embrace diversity, be bold with ideas, and connect with their audience
Don’t forget: funny is your brand superpower
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Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
Has your CRM kept up with changing buyer expectations?
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The benchmark for a slick, connected customer experience is very different in 2022 than a decade ago.
Want to build better marketing? Calling indie agencies and brands at Cannes
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Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally
Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China
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Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.
Agency 2030: the future starts today
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What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.
Net zero isn’t enough
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What it takes for brands to move from lofty climate commitments to helping create real change and equitable impact.