If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.
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How can executives lead a smooth AI transformation?
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Insights from new WE Communications research on the AI expectations gap.
The deeper dive: Dentsu’s global R&D unit
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Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
'Creative will be automated, but creativity never will be'
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In a special Q&A, two leading creatives tell us how brands and agencies can use AI to tell better stories
Brands have more power than governments to make a difference
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How brands can leverage their influence to create meaningful societal change, ensuring authenticity and measurable impact in their initiatives
AI won’t take your job or business. The people who learn and apply AI will
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Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
The B2B marketer’s data checklist for 2024
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Be sure you’re holding your data to the highest standards going into 2024 and beyond.
Meet the 2023 Amazon Ads Partner Awards winners
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Award-winning campaigns were celebrated at the Partner Awards Gala in New York
How generative AI is empowering marketers
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Reshaping the future of the industry and boosting human potential.
Amazon Ads Partner Awards reveal 2023 finalists
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Entries were invited from all regions of the world
Navigating the future of marketing and communications: Allison’s rebranding journey
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Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.
How Vanish’s Autism campaign made the world a better place
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The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.
“One-offs do not work”: How brands can play in culture
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With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?
“Only as good as the creativity that goes in” Growth in a new era
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By merging technology and creativity, the UK is opening up new avenues for commercial success, and the world is taking note. We find out how.
AI 2.0: redefining possible
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AI is transforming how marketers can work. Meta is at the forefront of this revolution, and it wants you to be too.
Employees to executives: Make sustainability commitments real
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A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
When human emotion unlocks the power of marketers’ data
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The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have.
Ready, headset, go: Seven steps to demystifying the metaverse
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The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default.
Agency-client communication sucks. Here’s how to change it.
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Industry leaders chime in on the most important communications issue in advertising.
Resetting the client-agency relationship
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Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.
Five areas to improve client-agency relationships
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The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Want to cut the cost of creative production by a third...?
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…then it’s time to consider Creative as a Service.
How is Meta meeting your business needs?
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Take a few moments to tell us about how Meta is helping you to reach your marketing goals – and you could win an Apple voucher
The making of The Marketing Manifesto: Cannes summit
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It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…
How cross-border collaboration can boost brands — while being a force for good
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Creativity has never been stronger, but brand experts say marketers must work more closely with international partners to help them achieve long-term growth.
“Make sure your strategy is creative, and your creative is strategic”
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How do you boost creativity and effectiveness? Marketers need to embrace diversity, be bold with ideas, and connect with their audience
Don’t forget: funny is your brand superpower
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Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
Sustainability silos don’t lead to action
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It is time for the creative sector to place sustainability at the heart of everything it does. There is no time to waste and consumers will accept nothing less
Want to build better marketing? Calling indie agencies and brands at Cannes
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Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally
Agency 2030: the future starts today
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What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.
Net zero isn’t enough
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What it takes for brands to move from lofty climate commitments to helping create real change and equitable impact.
How strong are your client-agency relationships?
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Have your say for the chance to win a US$750 voucher of your choice.
How a hotel business grew by 50% during the pandemic
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The Fives Hotels & Residences used Meta digital lead generation and HubSpot to improve its customer connections – and its sales
The new fandom economy
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Once native to the fringes of digital culture, fan communities have recently found new meaning in the mainstream. Between the rise of the creator economy and the utopian (if fragile) promise of decentralization hailed in by web3, fandom is on the brink of a new era. Where does this leave brands? This South by Southwest panel, presented by Plus Company, drills deep into this evolving relationship.
Patience and collaboration are vital in the new world of performance marketing
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As data laws change, industry experts argue that after the initial pain, it could make people into better marketers.
"We need to make privacy transparent and simple to understand"
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Integrating data effectively and in a privacy-safe way formed part of a panel discussion at Performance Marketing World’s Insight Series. Here are the key takeaways…
Powering privacy and personalisation: the digital advertising redesign
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Meta believes that privacy and effective personalised experiences can coexist and it’s an industry-wide opportunity to collaborate on innovative solutions for people.
How activewear retailer Squatwolf boosted ROI by 74% with Meta
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How activewear brand Squatwolf thrived in the pandemic, using Meta business tools to harness the power of its data.
Meta builds “next-era” ad solutions and tech
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The platform will power performance and privacy in digital advertising
Local first: why marketers need to build global programmes from the ground up
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The new route to global relevance puts a premium on brand coordination
Independent creative chiefs on turning attention into sales
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How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
Travel marketing: engineering the bounce-back
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How can data and technology help the travel industry exit the pandemic with optimism and energy?
Creating Spaces: Female First Forum
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Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...
Vulnerability, empathy and leadership: Female First Forum
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Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...
How to rise in a media company: Female First Forum
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Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the first in our Female First Forum series...
Creativity in lockdown: how have agencies coped?
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Campaign Connect delivered an unforgettable insight into the barriers and bonuses of lockdown creativity from some of the UK's leading creatives...
"Purpose means doing, not just talking" says WPP's Laurent Ezekiel
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COVID-19 has not only amplified the importance of purpose, it has prompted brands to assume unprecedented commitment, creativity and leadership - a concept underscored during WPP's, "A brand new purpose for the new world" session - part of last week's Campaign Connect virtual event.
10 ways to push consumer brands forward
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What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
How to swim with the whales without getting wet: Experience stories
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An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.
Extended reality gaming for self-driving cars: Experience stories
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Holoride is gaming long-distance car journeys with VR
The huge opportunity from political chaos
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For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
How AI combats loneliness - and writes books: Experience stories
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The world's first reverse engineered voice AI not only tackled loneliness in Sweden but also produced remarkable stories that could have been lost forever. This is 'Memory Lane'.
How the Army recruited a new audience: Experience stories
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Karmarama's 'This is belonging' campaign challenged both the preconceptions of a generation and what it takes to be in the armed forces.
Turning pancakes into burgers: Experience stories
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The story of how one letter changed exploded social media, the internet and one restaurant's business.
Six ways creativity solves client problems
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Businesses thrive through great creative thinking, whether it's marketing, product or service. A panel of leading marketers detailed how to get this message across
The ad industry sums up British creativity at Cannes Lions
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Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity stand out
Relationship tips - RB Health & McCann in the spotlight
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How do the best client-agency partnerships work?
Great work makes waves - and Britain makes great work
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In a first, the UK government has partnered with the advertising industry to showcase creative capabilities. Meet some of the great British talent taking part in the Creativity Is GREAT campaign at Cannes Lions this summer and find out what creativity means to them...
If creativity fuels growth, who's fuelling creativity?
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Accenture Interactive has been expanding its global creative family to offer brands a unique take on creativity
Grand Hyatt Singapore ups its green game
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A rooftop garden, plant-based menus and a Tri-generation plant. At Grand Hyatt Singapore, ‘green event’ isn’t merely a marketing buzzword.
New World Beijing Hotel: events with flair
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New World Beijing Hotel boasts a 520 sqm pillar-less ballroom, seven multi-purpose meeting spaces and a boardroom.
More than food and drink: how brands get real impact
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People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies.
How automotive is navigating a transforming landscape
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Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
TaiNEX 2 steps up Taipei's MICE offerings
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With a variety of spaces spanning 156,700 sqm, TaiNEX 2 is a prime venue for exhibitions, conferences and meetings.
This design-led hotel is a dream for themed events
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Located on the pristine Khem Beach, JW Marriott Phu Quoc Emerald Bay is MICE- and bleisure-friendly
The forefront of ‘bleisure’ in Kuala Lumpur
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In a city fast filling up with famous hospitality brands, Pavilion Hotel Kuala Lumpur Managed by Banyan Tree’s secret recipe lies in its urban hotel-meets-resort vibe.
The Sydney hotel taking personalisation to a new level
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Agile and convenient with great views of Darling Harbour, Hyatt Regency Sydney is a top choice for those looking to customise their events.
AsiaWorld-Expo: Leading the way
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With its investment in smart technology and sustainability efforts, AsiaWorld-Expo provides an unparalleled experience for event organisers and visitors alike.
"How 'positive pressure' drives profit"
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Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning
"Personalisation will be old news once it's at the scale we envision" - Zenith USA CEO
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Campaign talks to Zenith USA's CEO Sean Reardon about the perfect media plan, the power of personalisation and why talent is everything - as the global agency turns 30.
"Stand out or get stood up" - Zenith CEO
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Zenith UK CEO Natalie Cummins talks 30 years of the 'media agency' and why it's time to stand out or get stood up
McCann Health at the UN: The true power of evidence and science
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McCann Health’s Global Scientific Council drove the scientific agenda forward at the United Nations
Kerry Hotel Hong Kong: Keeping events high-end
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The flagship property of the Kerry brand defines a new generation of business events.
Taiwan champions one-of-a-kind event experiences across Southeast Asia
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With MEET TAIWAN at the helm, the country’s massive push in new event tech and immersive incentive programmes was put on display throughout 2018.
The venues moving mountains in Shanghai
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China’s “city that never sleeps” now has even more to offer meeting planners.
For Auditoire, experience matters in APAC
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The global experiential events agency is drawing on lessons learned from 12 years in China and incorporating creative technology as it extends its reach across Asia.
Hyatt on the Bund updates event offerings
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The five-star hotel is a highlight in Shanghai’s growing business events sector
Explore events in East Asia with CEI's interactive digital guide
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Hilton Hotel Guide: Japan & South Korea serves as inspiration for event planners searching for their next destination.
Building a two-way street for successful events in Asia
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Survey seeks to shed light on business events landscape.
High Five Taiwan goes virtual
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MEET TAIWAN aims for the sky with its popular marketing campaign.
From mega to niche events W Shanghai – The Bund is set to steal the scene
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The Shanghai staple offers a range of flexible venues, a top-tier selection of restaurants and bars, and style to boot.
Enhanced Marina Bay Sands is making more of meetings and events
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With more activities, upgraded facilities and a focus on sustainability, Marina Bay Sands is raising the bar for business events in Southeast Asia.
Why Asia-Pacific will lead
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Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
A new look for the Hilton Osaka
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Major renovation transforms the city’s largest international hotel.
How Kuala Lumpur Convention Centre is keeping cool in feverish events industry
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The KLCC provides more room for business growth and a new partnership initiative to upgrade events.
HKCEC's new Wi-Fi opens the door for live streaming, real-time events
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US$3.9 million project scheduled for Q4 2018, upgrading Hong Kong's iconic venue to a communication hub.
Fox Content Labs leads by example in destination marketing
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Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.
Stand up for creative
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How emotion data can help creatives regain a bigger share of the marketing budget.
When conflict is a good idea
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Amsterdam-based creative agency Lemon Scented Tea specialises in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions
Millennials' unpredictability is rewriting the rules of consumerism
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Insights consultancy ADK Insights believes that the Netherlands' creative and technological milieu make it perfect for keeping up with the unpredictability of millennials
If you treasure talent, you can have fun at speed
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Dept, an international network of digital agencies, believes that nurturing the brightest talents in their various digital niches will enable it to lead the way with future innovations
One way to avoid the Einstellung effect
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Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks
Not advertising but "story-doing" as a force for good
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Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and 'story-doing'
Campaign went Dutch to talk entrepreneurship and innovation
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Campaign went Dutch for a conversation about entrepreneurship and innovation
A Dutch view of the European project
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Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work
How the Netherlands ranks as a global creative powerhouse
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Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there...
A broad-minded outlook makes brands matter in culture
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Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture
Challenge Byron Sharp and grow your brand
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The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct.
Campaign goes Dutch: Special report on Netherlands creative scene
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The Netherlands attracts some of the industry's coolest, most creative talent, which is why the region looks hungrily poised to push its advantage as an international centre of excellence.
China's #1 digital advertising concern
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Leading experts weigh in on transparency in China’s fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.