'Collaboration should be like an earthquake': Michel Laprise
Cirque du Soleil writer and director Michel Laprise tells us about the secrets to unleashing creativity and the importance of loving people at work ...
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'Dull, drab and uninspiring' (said no one at C2 Montréal)
We ask people at C2 to describe the three-day conference in three words. Here's what they said ...
9 written notes from strangers that will make you stop and think
C2 is filled with labs designed to stimulate the participant's senses and inspire new ideas and creativity. One lab invites participants to write down their ideas, desires and thoughts about the world. Anonymous and candid, here's a selection that will inspire ...
Are you at your creative best under an umbrella?
How do you entertain, nurture and challenge 5,000 people? When C2 is in charge, it's attention to detail and risk-taking.
Five things to get excited about at C2 Montréal
C2 is three days of innovation and inspiration that'll boggle your mind. It's a lot to take in - but Campaign's on the ground in Montréal with the highlights.
Brain dating in under 60 seconds
The future of networking is brain dates. Sounds cool, but what does it mean? We ask Jean-François Bouchard, creator of C2 ...
'Collaboration should be like an earthquake': Michel Laprise
Cirque du Soleil writer and director Michel Laprise tells us about the secrets to unleashing creativity and the importance of loving people at work ...
Reaching younger audiences: 'It's not about being on brand anymore'
Tara Hunt, principal consultant at Truly Social, explores what brands can learn from the new generation of YouTubers.
Really serious questions in very quirky places
We ask about entrepreneurship, getting the best out of people, being creative and telling a good story. All in odd places.
Who gave the best talk at C2?
Campaign asks people to share their top lessons.
What can behavioural science tell advertisers?
Harvard lecturer Beth Altringer on why brands should care about desirability.
"Too little, too late": How not to engage audiences
Sid Lee CEO and C2 creator Jean François Bouchard on why brands shouldn't think in terms of 'consumers' when they're creating experiences.
"We're in the rejection industry": Will Travis, CEO of Sid Lee USA
Find out why success is openness to change, how rejection is the cause of disruption, and why brands need to join in the conversation.
Imagine something that doesn't exist ... but should
We steal five minutes with Emily Chang, chief commercial officer at Intercontinental Hotels Group, in Greater China. Find out why having the best Nasi Goreng is so important...
Why marketing is indefinable
Michael Birkin, CEO at kyu, a collective of creative companies, talks candidly about creativity and collaboration ... and predicts the future of the industry
"Stand out or get stood up" - Zenith CEO
Zenith UK CEO Natalie Cummins talks 30 years of the 'media agency' and why it's time to stand out or get stood up
"Personalisation will be old news once it's at the scale we envision" - Zenith USA CEO
Campaign talks to Zenith USA's CEO Sean Reardon about the perfect media plan, the power of personalisation and why talent is everything - as the global agency turns 30.
"How 'positive pressure' drives profit"
Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning
Six things that all conferences should do
More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers.
Five ways to bring your brand to life
C2 creator and Sid Lee CEO Jean François Bouchard presents a workshop on how brands can engage customers in more meaningful, immersive and intimate ways ...