| PARTNER CONTENT |
Young audiences have grown up in an era of accessible YouTube celebrities, on-demand content and informality — Tara Hunt, principal consultant at Truly Social, explores how brands need to rethink their approach to crack social media.
Reaching younger audiences: 'It's not about being on brand anymore'
Tara Hunt, principal consultant at Truly Social, explores what brands can learn from the new generation of YouTubers.
