Sep 26, 2022

AXA 'breaks myths' and questions stereotypes in latest campaign

AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.

Sep 7, 2022

Behind Manulife's new critical-illness campaign

Head of marketing Kenneth Luk on how this campaign—starring Gordon Lam and Louise Wong—aims to break the sea of sameness in Hong Kong's insurance category.

Aug 11, 2022

Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

Jun 13, 2022

HK insurer offers family coverage for same-sex couples

In a Pride Month campaign for virtual insurance company OneDegree, Giraffe Hong Kong and Carat join forces on a film featuring queer couples.

May 23, 2022

Metaverse insurance: Ushering in a new class of assets

In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.

May 17, 2022

Prudential and RGA pair up to challenge family unit norms

The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.