insurance
Fun AAMI ad shows how expensive bargains can be
The Australian insurer and Ogilvy demonstrate 'bargain regret' with a number of funny examples, including a re-creation of a famous Buster Keaton stunt.
Manulife consolidates global creative and media with Dentsu
This is the first time the insurer has chosen a single agency network to tell its brand story globally
Let's roll with Larry, the coolest giant puffball in town
IAG rolls out a new car-insurance brand by rolling out a roly-poly, mellow-yellow, friendly fellow, in a campaign by Bear Meets Eagle on Fire.
A non-living influencer dances for a life insurer
A new campaign by TBWA Korea for Shinhan Life, featuring the virtual influencer known as Oh Rozy, is certainly appealing. But writing about it has proven unsettling for our pal Ad Nut.
Insurance CMOs seek to erase segment's rep for middling creative
CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?
Manulife CMO eyes agency consolidation to drive better creative output
Julie Nestor says the insurer's setup is more federated than she had hoped, but she believes the brand has made progress in the past year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
