Jan 17, 2023

Income marries product benefits with purpose in heart-tugging campaign

Integrated campaign amplifies 'putting people first' in an emphatic yet empathetic manner.

Nov 10, 2022

Animated objects save the day in insurance campaign

AD NUT'S PICK OF THE WEEK: In two stunning films for NRMA Insurance, a singular tyre and a set of paddocks are unlikely saviours.

Oct 27, 2022

Neil Diamond’s ‘Sweet Caroline’ gets the love in insurance campaign

AD NUT'S PICK OF THE WEEK: A new sport by TBWA New Zealand shows that moving stories can be told with just a compelling main character.

Oct 17, 2022

A ‘greenwashed’ ad unlike any other

In an amusing insurance ad by BBDO Bangkok, two brothers remain calm amid a series of stress-inducing incidents.

Oct 4, 2022

Kiwi life insurer raises the dead for a last performance

The work by Special New Zealand gives knocked-off drama series characters one last shot at acting, put to good use plugging Partners Life insurance.

Sep 26, 2022

AXA 'breaks myths' and questions stereotypes in latest campaign

AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.