Mar 30, 2024

The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.

Mar 18, 2024

Ogilvy finds humour in a nation’s quirks for new AAMI spot

AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.

Jul 26, 2023

Why an insurance company created a boy band supergroup

The group, Boys No More, includes stars from popular ‘90s bands.

May 30, 2023

Suncorp and Leo Burnett berate home owners for neglect

Ad Nut takes issue with this preachy guilt trip that follows what had been a stellar campaign series for the home insurer.

May 25, 2023

Income Insurance goes all-in on travel horror story fearmongering

The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.

Jan 17, 2023

Income marries product benefits with purpose in heart-tugging campaign

Integrated campaign amplifies 'putting people first' in an emphatic yet empathetic manner.