insurance
AXA 'breaks myths' and questions stereotypes in latest campaign
AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.
Behind Manulife's new critical-illness campaign
Head of marketing Kenneth Luk on how this campaign—starring Gordon Lam and Louise Wong—aims to break the sea of sameness in Hong Kong's insurance category.
Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad
Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.
HK insurer offers family coverage for same-sex couples
In a Pride Month campaign for virtual insurance company OneDegree, Giraffe Hong Kong and Carat join forces on a film featuring queer couples.
Metaverse insurance: Ushering in a new class of assets
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.
Prudential and RGA pair up to challenge family unit norms
The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.
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