AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.
Head of marketing Kenneth Luk on how this campaign—starring Gordon Lam and Louise Wong—aims to break the sea of sameness in Hong Kong's insurance category.
Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.
In a Pride Month campaign for virtual insurance company OneDegree, Giraffe Hong Kong and Carat join forces on a film featuring queer couples.
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.
The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.
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