insurance

Jan 17, 2022

Fun AAMI ad shows how expensive bargains can be

The Australian insurer and Ogilvy demonstrate 'bargain regret' with a number of funny examples, including a re-creation of a famous Buster Keaton stunt.

Nov 18, 2021

Manulife consolidates global creative and media with Dentsu

This is the first time the insurer has chosen a single agency network to tell its brand story globally

Nov 9, 2021

Let's roll with Larry, the coolest giant puffball in town

IAG rolls out a new car-insurance brand by rolling out a roly-poly, mellow-yellow, friendly fellow, in a campaign by Bear Meets Eagle on Fire.

Aug 26, 2021

A non-living influencer dances for a life insurer

A new campaign by TBWA Korea for Shinhan Life, featuring the virtual influencer known as Oh Rozy, is certainly appealing. But writing about it has proven unsettling for our pal Ad Nut.

Aug 25, 2021

Insurance CMOs seek to erase segment's rep for middling creative

CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?

Aug 4, 2021

Manulife CMO eyes agency consolidation to drive better creative output

Julie Nestor says the insurer's setup is more federated than she had hoped, but she believes the brand has made progress in the past year.