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Samsung's new air conditioner campaign is grandma-approved
Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.
BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.
Women to Watch Greater China 2024: Sylvie Liu, BBDO
Going beyond brilliance to make a meaningful impact, Liu’s transformative leadership and collaborative approach win accolades from staff and clients.
Women to Watch 2023: Yunkyung Ha, BBDO
A natural socialiser and lover of people, Yunkyung’s ability to build relationships, balance between cultures and languages has propelled her career as a rising star far and wide.
Why BBDO chief Andrew Robertson sees such value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
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