AGENCY REPORT CARD: After years of putting art ahead of science, BBDO found itself in a tougher spot than others in a pandemic-plagued year with less scope for grand creative campaigns.
Former Proximity China CEO replaces Jeff Kwek, whose stint lasted only 18 months, due to family reasons, Campaign understands.
With less scope for grand creative campaigns this year, BBDO found itself in a tougher spot than others and had to retool to face client realities.
Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.
A film by BBDO Bangkok for Thai mobile provider Dtac has racked up 31 million views with a story of a father who uses a robot hand to stroke his newborn's cheek via 5G.
Win for Band-Aid brand leads APAC winners, with work from China, Indonesia, Malaysia, Philippines, New Zealand, Singapore, Thailand and Vietnam also honoured.
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