As the global benchmark for marketing effectiveness, the Effie Awards celebrate the most impactful work from around the world, spanning 60 countries and over 130 markets. The Global Best of the Best Effie Awards represent the highest level of this achievement – bringing together the strongest work from across Effie’s global network to set the benchmark for marketing effectiveness worldwide.
Announced today, the 47 contenders for the Global Grand Effies have successfully completed a first round of judging in their respective categories, with the 27 industry sectors ranging from “Brand content and entertainment” to “Positive change: diversity, equity and inclusion”, to qualify for the Global Best of the Best Effie Awards. Each contender has already proven its effectiveness at a local or regional level and now competes on the global stage.
All entries were evaluated by an international jury of senior marketers, who rigorously assessed each case holistically – from the clarity of the business challenge and strategic insight, through to execution and the strength of results achieved. Together, these cases represent the very best in marketing globally across diverse markets, categories and objectives.
This year’s contenders reflect a global mix, with strong representation from markets including Brazil, the Netherlands, US, India, South Africa, Romania, Ukraine, and Canada,among others. Categories with the highest numbers of contenders were “Positive change: social good – brands” and “Sustained success”, underscoring the growing importance of long-term impact and marketing that drives meaningful change.
“The Global Best of the Best Effie Awards represent the pinnacle of marketing effectiveness globally,” said Traci Alford, global chief executive officer, Effie Worldwide.
“These contenders have already demonstrated exceptional impact within their markets. Now, they are setting the standard for what effective marketing looks like on a global stage - ideas grounded in insight, brought to life with creativity, and proven through results.”
The winners of the Global Grand Effies will be revealed later on this month, along with the recipient of the Iridium Effie, awarded to the single most effective campaign worldwide.
The full list of 2025 Global Grand Contenders is available here.