Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The Dentsu executive officer explains how creative departments need to change to involve idea innovators and software engineers, and discusses her latest role.
Known as "a passionate foodie" on Instagram, Phua has advice for working with influencers like herself—and choice words about hiring creatives for agencies that are known to "work them to death and spit them out".
Loewe Japan's director of marketing and communications opens up on her move from agency to brand and the ongoing challenges of digital luxury experiences.
Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.
The fund's managing director, Ken Matsumoto, explains how he hopes supporting international content and media properties will also help make Japan more competitive.
If you’re worried about losing your job, consider what you can do to make yourself a more valuable asset. You’d be surprised how few people do.
The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.
The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)
As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.
Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.
And why the advertising industry should be optimistic about it.
Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.
If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.
Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.
Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.
Oglivy Japan’s head of content discusses how brands can win people over by removing their ‘commercial’ hat, and why Japanese women often hold themselves back from career success.
For all the excitement around the potential for brands to be media companies in their own right, few journalists have made the transition to advertising agencies. We spoke to one who has.
Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.
The recently appointed managing director of a prominent creative division has worked her way up and broken down barriers by demonstrating the results of her work.
Speaking at Ad:tech Tokyo, the Sun Microsystems co-founder had a sobering message for a country that still fails to give entrepreneurs the support they need.
For this installment of our series on creativity in Japan, we take a step back from technology to speak to a passionate copywriter about where his craft fits into the modern world.
For this installment of Campaign Japan's series on creativity, Qanta Shimizu, the leader of Party New York and the agency’s chief technology officer, tells Barry Lustig why coding is essential and being Japanese is irrelevant.
In the first of a series of interviews examining the changing nature of marketing creativity in Japan, we hear from someone who has shaped much of what we see today: Akira Kagami.
Barry Lustig, managing partner of Cormorant Group KK, an Asia-Pacific focused brand and strategy consultancy, explains the thinking behind a new series in collaboration with Campaign Japan on the changing nature of Japanese creativity.
Nearly 18 months into his role as McCann's regional chief talent officer, Jean-Michel Wu spoke to Barry Lustig of Cormorant Group about the requirements of a position that is for the most part behind the scenes, and the most important challenges he faces.
Tom Bedecarre, the Silicon Valley-based president of WPP Ventures, speaks candidly to Barry Lustig of Cormorant Group about the unit's mission and how it works with clients and entrepreneurs.
In this interview conducted by Barry Lustig of Cormorant Group, Clear Media's Mark Thewlis speaks candidly about recent developments in the OOH industry in Asia as well as its challenges and opportunities.
In this guest post, Barry Lustig, partner of strategy consultancy Cormorant Group, interviews Rick Webb, co-founder of The Barbarian Group, on his views on communications agencies and their venture investments.
Dentsu's approach to venture capital points to significant cultural changes in one of the advertising industry's most complex organisations, writes Barry Lustig of Cormorant Group.
Barry Lustig, partner of Cormorant Group, argues that most companies are still not set up to enable real experimentation, with the result that new technologies often aren't given the chance to get off the ground.