aia

Aug 25, 2021

Insurance CMOs seek to erase segment's rep for middling creative

CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?

Jul 7, 2021

Piano lessons and a class in retirement planning

AIA and Ogilvy push hard-charging Singaporean parents to consider their own long-term needs, even as they dream big for their children.

Jun 17, 2021

Asia-Pacific Power List 2021: Stuart A Spencer, AIA

Spencer has overseen significant growth in brand equity for the insurer, but also pushed it to digitise its offerings to aid consumers and partners.

Jan 13, 2021

How AIA's CMO is giving a century-old insurer a digital reboot in the middle of a pandemic

After seeing revenue tumble in the first half of 2020, Stuart A Spencer has leaned on a rapid transformation to help burnish the insurer's brand.

May 15, 2020

Bending it like Beckham and living healthier, better, longer lives

Insurer AIA brings iconic footballer David Beckham and club Tottenham Hotspurs together in a purpose-driven campaign that will give them—and us—answers to nagging wellness questions.