aia

Jan 13, 2021

How AIA's CMO is giving a century-old insurer a digital reboot in the middle of a pandemic

After seeing revenue tumble in the first half of 2020, Stuart A Spencer has leaned on a rapid transformation to help burnish the insurer's brand.

May 15, 2020

Bending it like Beckham and living healthier, better, longer lives

Insurer AIA brings iconic footballer David Beckham and club Tottenham Hotspurs together in a purpose-driven campaign that will give them—and us—answers to nagging wellness questions.

Jan 22, 2020

AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

Nov 5, 2019

AIA issues wakeup call about Asia's 'sleep sacrifice'

New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.

Sep 6, 2019

“We want to be 100 years young”: AIA CMO

The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.

Jun 11, 2019

Stanchart falls behind other banks, AIA finishes first in insurers

A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.