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Insurance CMOs seek to erase segment's rep for middling creative
CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?
Stuart Spencer: What is the role of the insurance industry in influencing positive social change?
The group CMO of AIA on moving insurance "from a grudge to a nudge".
Piano lessons and a class in retirement planning
AIA and Ogilvy push hard-charging Singaporean parents to consider their own long-term needs, even as they dream big for their children.
Asia-Pacific Power List 2021: Stuart A Spencer, AIA
Spencer has overseen significant growth in brand equity for the insurer, but also pushed it to digitise its offerings to aid consumers and partners.
How AIA's CMO is giving a century-old insurer a digital reboot in the middle of a pandemic
After seeing revenue tumble in the first half of 2020, Stuart A Spencer has leaned on a rapid transformation to help burnish the insurer's brand.
Bending it like Beckham and living healthier, better, longer lives
Insurer AIA brings iconic footballer David Beckham and club Tottenham Hotspurs together in a purpose-driven campaign that will give them—and us—answers to nagging wellness questions.
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