Aug 3, 2023

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Sep 19, 2022

Asia-Pacific Power List 2022: Stuart A Spencer, AIA

A veteran in the insurance space, Spencer claims his spot in the Power List for the fifth consecutive year, a testament to his sharp marketing acumen and digital-first approach.

Jul 14, 2022

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.

Aug 25, 2021

Insurance CMOs seek to erase segment's rep for middling creative

CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?

Jul 7, 2021

Piano lessons and a class in retirement planning

AIA and Ogilvy push hard-charging Singaporean parents to consider their own long-term needs, even as they dream big for their children.