Faaez Samadi
Aug 28, 2019

NTUC Fairprice and 100 Plus feel the love from Singaporeans

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

SINGAPORE'S TOP LOCAL BRANDS

Singapore proudly boasts two local brands in the top 10 of this year’s top 100 list, both so solidly entrenched that neither moved position from 2018. NTUC Fairprice remains remarkably in third, while isotonic drink brand 100 Plus is ensconced at ninth.

This is a serious achievement given the global company these local brands keep, rubbing shoulders with the likes of Samsung, Apple and...

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