A sweet new film to highlight the (often thankless) contributions of mailpersons.
Tasty little ad celebrates the 10th 'Cheesiversary' of a Pizza Hut Singapore favourite, the Cheesy 7, even though the pizza is now inaccurately named because it has eight cheeses.
The agency worked with game developer Heartifact Studios to create 'Keep off', a multi-level tutorial where kids unlock achievements such as cleaning their hands and keeping safe distance from others.
The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.
Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.
Beyond the 'print is dead, digital is king' cliché, three other noteworthy reinventions will emerge to revitalise the industry, according to a Singapore publishing veteran.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins