Faaez Samadi
Jul 2, 2018

Singapore's top local brands

NTUC Fairprice, Singtel and 100 Plus are the firm home-grown favourites among Singaporeans. Here's why.

Singtel's 'The Power' campaign featuring sprinter Shanti Pereira

As part of our look at Singapore's top brands of 2018, under the Asia's Top 1000 Brands report, we found that Singapore consumers see NTUC Fairprice, 100 Plus and Singtel as the strongest brands to originate from their country. What are they doing right that others can learn from Five in-market observers suggest what is behind these brands' appeal and what it will take to uphold that status.

Vivan Yeo, general manager, Performics Singapore...

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