Nishtha Asthana

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Apr 16, 2024
Nishtha Asthana

Mars Wrigley India CMO on evolving snack tastes and ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.

Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Mar 19, 2024
Nishtha Asthana

Governance, safety, and risk around Gen AI are ...

Danielle Jin spoke to Campaign about the opportunities and pain points of Gen AI, and how the technology is shifting relationships with agency partners.

Sustainability glam: L’Oréal SAPMENA's Vismay Sharma on AI skincare and leading the green beauty revolution
Jan 15, 2024
Nishtha Asthana

Sustainability glam: L’Oréal SAPMENA's Vismay ...

SAPMENA is an unconventional geographical zone; president Vismay Sharma talks about how the region sets a new bar in sustainable solutions and why data and tech are reshaping the industry landscape.

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