ntuc

Feb 22, 2021

Eugene Cheong's new 'e' agency launches first campaign for MoneyOwl

Unflashy and down-to-earth, the campaigns give practical investing advice to Singaporeans.

Nov 27, 2020

Comedians go Christmas shopping in humourless FairPrice campaign

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

Aug 28, 2019

NTUC Fairprice and 100 Plus feel the love from Singaporeans

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

Apr 25, 2019

A toilet-seat drama sells life insurance

'True care' for NTUC Income by BBH Singapore.

Aug 15, 2018

NTUC FairPrice supports eye-popping publication Eyeyah

Supermarket chain sponsors graphically intense publication devoted to educating kids about food.

Jul 2, 2018

Singapore’s Top 100 Brands for 2018

The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.