Singapore

View Singapore's Top 100 brands for 2020, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Singapore's top 100: Locals embrace brands that innovate and adapt

ASIA'S TOP 1000 BRANDS: In a fast-paced and digital-savvy market like Singapore, targeted marketing and an understanding of local nuances are vital to brand health.

Singapore’s top local brands: NTUC FairPrice and DBS champion nationalistic spirit

ASIA’S TOP 1000 BRANDS: Hyperlocal marketing and a strong digital footprint have paid off for some of Singapore’s biggest household names.

Singaporeans value on-demand services in the convenience economy

ASIA’S TOP 1000 BRANDS: Netflix and Amazon soar in rankings as they strive to contest with local and regional providers.

Price and promotion strategies need a rebuild in Singapore

ASIA's TOP 1000 BRANDS: Consumers in Singapore had grown more price-conscious even before the pandemic left the island nation reeling from recession, according to the Nielsen snapshot of key indicators and trends.

Singapore Rankings