Singapore

View Singapore's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Singapore’s top 100: Self-care movement converts to dollars for brands

The strong performance of homeware brands and healthful foods is indicating a move towards a more purposeful, Instagram-led lifestyle in Singapore.

Singapore’s strongest local brands: Flying colours for SIA despite travel bans

The airline proved that brand strength is not always directly to sales—relevance, community-building, empathy, and consistency are just as vital.

Singapore Rankings

1
Samsung

Samsung

Rank (2020): 1
2
Apple

Apple

Rank (2020): 2
3
NTUC FairPrice

NTUC FairPrice

Rank (2020): 4
4
Panasonic

Panasonic

Rank (2020): 5
5
LG

LG

Rank (2020): 3
6
Google

Google

Rank (2020): 7
7
Philips

Philips

Rank (2020): 14
8
VISA

VISA

Rank (2020): 12
9
SONY

SONY

Rank (2020): 8
10
Nike

Nike

Rank (2020): 9
11
Grab

Grab

Rank (2020): 20
12
MASTERCARD

MASTERCARD

Rank (2020): 10
13
Nestlé

Nestlé

Rank (2020): 6
14
Whatsapp

Whatsapp

Rank (2020): 19
15
Singapore Airlines

Singapore Airlines

Rank (2020): 22
16
Singtel

Singtel

Rank (2020): 25
17
Microsoft

Microsoft

Rank (2020): 23
18
Adidas

Adidas

Rank (2020): 16
19
Shell

Shell

Rank (2020): 30
20
Chanel

Chanel

Rank (2020): 28
21
McDonald's

McDonald's

Rank (2020): 21
22
Starbucks

Starbucks

Rank (2020): 13
23
Colgate

Colgate

Rank (2020): 34
24
Farmland

Farmland

Rank (2020): Nil
25
Uniqlo

Uniqlo

Rank (2020): 43
26
IKEA

IKEA

Rank (2020): 40
27
Canon

Canon

Rank (2020): 18
28
Facebook

Facebook

Rank (2020): 32
29
Guardian

Guardian

Rank (2020): 35
30
Sheng Siong

Sheng Siong

Rank (2020): Nil
31
Mitsubishi Motors

Mitsubishi Motors

Rank (2020): 31
32
Meiji

Meiji

Rank (2020): 15
34
Oral -B

Oral -B

Rank (2020): 33
35
Development Bank of Singapore (DBS)

Development Bank of Singapore (DBS)

Rank (2020): 38
36
Cold Storage

Cold Storage

Rank (2020): 39
37
Grab Food

Grab Food

Rank (2020): Nil
38
DHL

DHL

Rank (2020): 36
39
Watsons

Watsons

Rank (2020): 24
40
Netflix

Netflix

Rank (2020): 63
41
SHARP

SHARP

Rank (2020): 69
42
Samsonite

Samsonite

Rank (2020): 74
43
DAIKIN

DAIKIN

Rank (2020): 59
44
FedEx

FedEx

Rank (2020): 37
45
POSB

POSB

Rank (2020): 57
46
YouTube

YouTube

Rank (2020): 42
47
foodpanda

foodpanda

Rank (2020): Nil
48
Shopee

Shopee

Rank (2020): 212
49
BMW

BMW

Rank (2020): 47
50
100 Plus

100 Plus

Rank (2020): 11
52
Esso

Esso

Rank (2020): 49
54
Toyota

Toyota

Rank (2020): 117
55
Sony Play Station

Sony Play Station

Rank (2020): 58
56
CP

CP

Rank (2020): Nil
57
Gucci

Gucci

Rank (2020): 27
58
Instagram

Instagram

Rank (2020): 68
59
Huggies

Huggies

Rank (2020): 86
60
FIFA World Cup

FIFA World Cup

Rank (2020): 50
61
Hewlett-Packard

Hewlett-Packard

Rank (2020): 48
62
Maggi

Maggi

Rank (2020): 29
63
Zara

Zara

Rank (2020): 70
64
Overseas China Banking Corporation (OCBC)

Overseas China Banking Corporation (OCBC)

Rank (2020): 66
65
Shangri-La

Shangri-La

Rank (2020): 88
66
Kellogg's

Kellogg's

Rank (2020): 56
67
Ayam brand

Ayam brand

Rank (2020): 78
68
Dynamo

Dynamo

Rank (2020): 109
69
Hitachi

Hitachi

Rank (2020): 106
70
Hertz

Hertz

Rank (2020): 118
72
Coca-Cola

Coca-Cola

Rank (2020): 17
73
TOSHIBA

TOSHIBA

Rank (2020): 41
74
Honda

Honda

Rank (2020): 61
75
Lazada

Lazada

Rank (2020): 95
76
Heineken

Heineken

Rank (2020): 71
77
Panadol

Panadol

Rank (2020): 67
78
YAHOO

YAHOO

Rank (2020): 54
79
Johnson&Johnson

Johnson&Johnson

Rank (2020): 46
80
Heinz

Heinz

Rank (2020): 81
81
MILO

MILO

Rank (2020): 102
82
H&M

H&M

Rank (2020): 90
83
Haagen-Dazs

Haagen-Dazs

Rank (2020): 55
84
Great Eastern

Great Eastern

Rank (2020): 83
85
Pampers

Pampers

Rank (2020): 85
86
Quaker

Quaker

Rank (2020): 134
87
SK-II

SK-II

Rank (2020): 91
88
Old Town White Coffee

Old Town White Coffee

Rank (2020): 143
89
Louis Vuitton

Louis Vuitton

Rank (2020): 60
90
EPL / English Premier League

EPL / English Premier League

Rank (2020): 79
92
Coffee Bean and Tea Leaf

Coffee Bean and Tea Leaf

Rank (2020): 121
93
Amazon

Amazon

Rank (2020): 64
95
Giant

Giant

Rank (2020): 80
96
Mercedes-Benz

Mercedes-Benz

Rank (2020): 120
97
Calvin Klein

Calvin Klein

Rank (2020): 103
98
L’Oréal

L’Oréal

Rank (2020): 62
99
Agoda

Agoda

Rank (2020): 101
100
Telegram

Telegram

Rank (2020): 209
101
F1 / Formula One

F1 / Formula One

Rank (2020): 147
103
Avis

Avis

Rank (2020): 137
104
Christian Dior

Christian Dior

Rank (2020): 149
106
PayPal

PayPal

Rank (2020): 72
107
Carlsberg

Carlsberg

Rank (2020): 94
108
Expedia Group

Expedia Group

Rank (2020): 131