New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.
A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.
Superunion creates a unified look for the NTUC house brand.
Both brands, while very different, use both heritage and relevance to put other local brands in the shade.
The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.
NTUC Fairprice, Singtel and 100 Plus are the firm home-grown favourites among Singaporeans. Here's why.
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