fairprice

Apr 29, 2021

NTUC FairPrice pivots its messaging toward ‘realistic optimism’

New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.

Nov 27, 2020

Comedians go Christmas shopping in humourless FairPrice campaign

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

Oct 29, 2019

New look for FairPrice aims to accentuate quality, origin, nutrition

Superunion creates a unified look for the NTUC house brand.

Aug 28, 2019

NTUC Fairprice and 100 Plus feel the love from Singaporeans

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

Jul 2, 2018

Singapore’s Top 100 Brands for 2018

The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.

Jul 2, 2018

Singapore's top local brands

NTUC Fairprice, Singtel and 100 Plus are the firm home-grown favourites among Singaporeans. Here's why.