fairprice

Oct 29, 2019

New look for FairPrice aims to accentuate quality, origin, nutrition

Superunion creates a unified look for the NTUC house brand.

Aug 28, 2019

NTUC Fairprice and 100 Plus feel the love from Singaporeans

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

Jul 2, 2018

Singapore’s Top 100 Brands for 2018

The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.

Jul 2, 2018

Singapore's top local brands

NTUC Fairprice, Singtel and 100 Plus are the firm home-grown favourites among Singaporeans. Here's why.

Jun 2, 2016

FairPrice Xtra augments reality to excite young shoppers

From Singapore: ‘Xcite Your Senses’ for FairPrice Xtra by ADK Singapore

Jul 6, 2015

NTUC FairPrice appoints ADK and Havas Media

SINGAPORE - NTUC FairPrice, Singapore’s largest supermarket chain, has appointed ADK and Havas Media to handle its creative and media buying duties respectively following a pitch.