fairprice
The habits of highly effective women
Note: No men were harmed in the writing of this piece. The author of this op-ed values mentorship from all genders, and is presently happy to work under a boss who supports women.
Inside FairPrice's retail media strategy to help brands target consumers
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
Behind the 'overly successful' launch of Trust Bank in Singapore
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Why marketers are aggressively building in-house teams
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
NTUC FairPrice pivots its messaging toward ‘realistic optimism’
New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.
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