CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.
A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.
Superunion creates a unified look for the NTUC house brand.
Both brands, while very different, use both heritage and relevance to put other local brands in the shade.
The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.
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