Vietnamese consumers favour brands that have provided entertainment and delivery services, home staples and affordability.
Vingroup's global EV ambitions and its commitment to aid in the pandemic have helped it get the cream over Vietnam's number one dairy manufacturer, which has topped the ranking for several years.
Korean brands stay on top while Nestle, Coke and Nutella take a hit.
Despite a stable top three, consumers in this southeast Asian market disrupted their brand preferences in the past year.
The omnipresent agriculture-to-telecom CP remains atop the local brand ranking in Thailand once again, but can more homegrown emerge from the shadow of MNC rivals to shine?
ASIA's TOP 1000 BRANDS: Led by packaged-goods brand CDO, a raft of brands that have eased the burden of successive lockdowns have prospered in this year’s listing of the Philippines' top 100 brands.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins