The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.
After Campaign Asia-Pacific members enjoyed a preview last week, registered users can now dig into Asia-Pacific's largest annual assessment of consumer brand sentiment.
Will Samsung retain its #1 spot? Will the new messaging app category propel social-media brands ahead? Get ready for Asia-Pacific's largest annual assessment of consumer brand sentiment.
Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.
Hong Kong's favourite local brands tend to be a bit long in the tooth.
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