Unusually strong movement within the top 10 indicates growing spending power, but some other changes are less explicable.
We asked in-market experts to explain the secrets of success for Vinamilk and Viettel.
We asked in-market experts for insight into the success of the mobile brands favoured in Vietnam.
With strong economic growth and a highly connected populace, although companies still need to implement the right strategy for rural as well as urban consumers.
The performance of domestic giants indicates that corporate scandals have little bearing on consumer perception.
In-market experts explain the brands identified in our survey, and add a few of their own choices.
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