The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
Sophisticated online shoppers seek healthier options, diversity in selection and better experience.
Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.
The financial climate in the city may be low-spirited, but FMCG ecommerce sales are surging and brands can take heart from Singaporeans' love of trying new products.
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
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