ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.
ASIA's TOP 1000 BRANDS: The government's responses to the sequential crises that befell the country have spurred consumption, but consumer confidence remains low looking ahead.
ASIA's TOP 1000 BRANDS: Even in one of the least impacted markets, the pandemic has driven significant changes in shopping behaviours, according to Nielsen.
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
Sophisticated online shoppers seek healthier options, diversity in selection and better experience.
Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.
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