Premium
Brand-faithful, fairly optimistic and prone to save: NZ consumers
Premium
3 days ago

Brand-faithful, fairly optimistic and prone to ...

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

Premium
Ecommerce-savvy Malaysians still cautious about spending
Premium
Aug 12, 2019

Ecommerce-savvy Malaysians still cautious about ...

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

Premium
Thailand market snapshot: slowing GDP but strong FMCG growth
Premium
Aug 5, 2019

Thailand market snapshot: slowing GDP but strong ...

Consumers remain confident in Thailand, with a government welfare scheme helping to offset concerns over the ageing population; and convenience stores growing in popularity.

Premium
India: Sky-high shopping confidence but a slowdown in FMCG
Premium
Jul 29, 2019

India: Sky-high shopping confidence but a slowdown ...

Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.

Premium
Few brand loyalists among HK shoppers, who are easily swayed by value, utility
Premium
Jul 22, 2019

Few brand loyalists among HK shoppers, who are ...

As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.

Premium
Fast growth fuels trials of new brands in the Philippines
Premium
Jul 15, 2019

Fast growth fuels trials of new brands in the ...

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins