After solidifying the Grab brand following the acquisition of Uber's Southeast Asian business, Goh's marketing and communication skills were put to the test by the COVID-19 pandemic.
Empathy, agility and focus are critical to help leaders guide organisations through current changes.
CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.
With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.
The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.
A rumoured merger may or may not happen. But it would make a lot of sense to both companies, argues Wunderman Thompson's chief transformation and strategy officer.
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