dentsu

3 days ago

Dentsu China's new CEO on transformation, talent, and looking beyond borders

Chun Yin Mak is spearheading a four-year business transformation amid the network's One Dentsu global rollout.

Mar 21, 2024

Creative Minds: Dou Chen wants to dine with her grandmother, Justin Bieber, and Bill Gates

Meet Dentsu Creative's Gen Z copywriter in China who loves anime culture and has a real name similar to a nickname, ‘Dou’, which means bean in Chinese.

Mar 1, 2024

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

Mar 1, 2024

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch

Feb 29, 2024

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Feb 27, 2024

What do you do if you're Dentsu?

As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.