dentsu
When data meets creativity
Sifting through ‘real’ from ‘fake’ data is important but a more challenging issue confronting brands and marketers might be the ethics of data.
How to build brands that win in the new economy
Dentsu’s new brand index for marketers re-invents brand value by looking not at where a brand is today, but where it’s headed.
Dentsu Aegis acquires Ambient Digital Vietnam
Purchase launches iProspect in the market.
Multinationals struggle to localise in Japan
The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.
At TikTok, Akira Suzuki wants to usher in a new era for marketing
The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.
Magna upgrades global ad forecast, citing strong growth in China and US
IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.
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