Purchase launches iProspect in the market.
The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.
The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.
IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.
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