While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
The integrated review kicked off in January.
Chan leaves her PHD post after just six months to rejoin Dentsu International.
One in seven Hong Kong women has been the victim of sexual violence, says a hard-hitting campaign for local organisation Rainlily by Dentsu International agencies.
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
AGENCY REPORT CARD: Its scale and capabilities remain a force to be reckoned with, but seemingly endless restructuring to simplify and work more seamlessly throughout the region continues.
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