Agency to offer a range of ecommerce products to clients covering social commerce, marketplace optimisation, offline integrations and more.
The Tokyo-based agency has won Grand Prix, Titanium and Lions in many other categories over the past decade.
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
Forecast is better than worst predictions for global agency sector.
Spokesperson confirms the cost cutting does not include additional staff reductions.
The leaders behind Dentsu Aegis Network's newly formed global creative agency explain its rationale and their vision for Asia.
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