dentsu

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Dentsu Aegis acquires Ambient Digital Vietnam
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Jul 4, 2019

Dentsu Aegis acquires Ambient Digital Vietnam

Purchase launches iProspect in the market.

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Multinationals struggle to localise in Japan
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Jul 1, 2019

Multinationals struggle to localise in Japan

The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.

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At TikTok, Akira Suzuki wants to usher in a new era for marketing
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Jun 18, 2019

At TikTok, Akira Suzuki wants to usher in a new era for marketing

The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.

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Magna upgrades global ad forecast, citing strong growth in China and US
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Jun 17, 2019

Magna upgrades global ad forecast, citing strong growth in China and US

IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.

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