The tech giant revealed the number in its annual Ads Transparency Report
Brands who commit to cross-channel messaging and data-driven optimisation see 12x more purchases per user, 18x more average revenue per buyer, and 8x more buyers.
TOP OF THE CHARTS: As consumers shift their viewing preferences online, advertisers need to find new ways to follow, a report by The Trade Desk suggests.
Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.
China retail grew 40%, while international retail increased by 29%.
The chairman of the Australian consumer watchdog says the country will act alone if necessary to regulate the tech giants.
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