Nielsen’s 2022 global marketing report dives into consumer behaviour on digital platforms, the rising social media trends, and what brands should expect when adopting new channels to reach audiences.
The way consumers today interact and engage with brands has changed dramatically. They want unique, attention-grabbing creativity delivered in a personalised way. For content to succeed, brands need to understand how monotony, mood and motivators contribute to consumer connection.
The tech giant revealed the number in its annual Ads Transparency Report
Brands who commit to cross-channel messaging and data-driven optimisation see 12x more purchases per user, 18x more average revenue per buyer, and 8x more buyers.
TOP OF THE CHARTS: As consumers shift their viewing preferences online, advertisers need to find new ways to follow, a report by The Trade Desk suggests.
Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.
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