Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.
China retail grew 40%, while international retail increased by 29%.
The chairman of the Australian consumer watchdog says the country will act alone if necessary to regulate the tech giants.
The ACCC’s final report recommends better privacy protections, checks on big tech acquisitions and an inquiry into digital advertising.
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
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