Sabrina Sanchez

Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
Digital
Feb 18, 2022
Sabrina Sanchez

Spotify acquires Podsights and Chartable to boost ...

The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.

How Capcom launched a game on Reddit
Digital
Feb 17, 2022
Sabrina Sanchez

How Capcom launched a game on Reddit

The video game publisher used Reddit to launch a game about a game.

FCB Global CEO Carter Murray departs
Marketing
Feb 16, 2022
Sabrina Sanchez

FCB Global CEO Carter Murray departs

North America CEO Tyler Turnbull succeeds Murray, while global chief creative officer Susan Credle takes on the role of global chair.

Watch all of the teasers for Super Bowl LVI ads
Advertising
Jan 30, 2022
Sabrina Sanchez

Watch all of the teasers for Super Bowl LVI ads

This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.

How women’s health brands communicate on social media: They can’t
Media
Jan 21, 2022
Sabrina Sanchez

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets
Digital
Jan 20, 2022
Sabrina Sanchez

How Activision Blizzard could help Microsoft gain ...

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

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