Sabrina Sanchez

3 days ago

How brands can leverage emerging audio platforms ...

Accessibility and authenticity are keys to audio renaissance.

Feb 9, 2021

Snap’s ad spend bounces back after pandemic decline

The company’s Q4 earnings call revealed advertisers are coming back.

Feb 8, 2021

How brands caught the attention of Gen Z during the ...

Second-screen activations included influencer partnerships and social media sweepstakes.

Feb 7, 2021

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Feb 1, 2021

Publicis Groupe retains Samsung US media and ...

A ‘Power of One’ team of agencies will continue to handle media and digital for the brand.

Jan 28, 2021

Twitter unveiled a brand refresh (don’t worry, it’s ...

The new creative includes textured images, memes and new typography.