Accessibility and authenticity are keys to audio renaissance.
The company’s Q4 earnings call revealed advertisers are coming back.
Second-screen activations included influencer partnerships and social media sweepstakes.
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand.
The new creative includes textured images, memes and new typography.
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