by Sabrina Sanchez | Campaign Asia

Sabrina Sanchez

3 days ago

Make room for sadness

Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.

TikTok to marketers: Go native and multigenerational

Digital

May 7, 2021

Sabrina Sanchez

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

Twitter and Snap push content, creators and incremental reach

Advertising

May 6, 2021

Sabrina Sanchez

Twitter and Snap push content, creators and ...

Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.

Ogilvy named global creative agency for World of Hyatt

Advertising

May 5, 2021

Sabrina Sanchez

Ogilvy named global creative agency for World of Hyatt

The agency will lead creative, experience and strategy for Hyatt’s loyalty program.

Admerasia wins Omnicom Anti-Asian hate PSA challenge

The Work

May 4, 2021

Sabrina Sanchez

Admerasia wins Omnicom Anti-Asian hate PSA challenge

The US campaign submitted for Omnicom’s 3 in 5 challenge will be featured in over $1 million of donated ad space.

Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech

Advertising

May 4, 2021

Sabrina Sanchez

Amazon touts new Twitch, IMBdTV offerings, audience ...

In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.