influencer marketing

Oct 27, 2022

Is this the end for celebrity influencers?

The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.

Jul 11, 2022

Flare Communications brings AI technology to influencer marketing management

The AI-driven influencer discovery platform aims to transform the way marketers pick talents in Greater China.

Jul 7, 2022

The algorithms are in charge of influencer marketing now, and marketers must adapt

Savvy brands are recognizing the decline of the traditional influencer model and embracing influential creators, or creative influencers, who reach broader audiences through algorithmically driven formats, says Exponent’s Sara Robino.

May 25, 2022

Social purpose or woke-washing: How to walk the creator tightrope in 2022

Spreading positivity and social awareness through influencer marketing is an effective approach that builds trust and engagement for brands. But when these campaigns lack real substance, brands risk further alienation from their customers, writes INCA’s Arthur Altounian.

May 3, 2022

Nano KOLs drive increased investment in SE Asia's influencer marketing market

On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.