influencer marketing

Nov 5, 2021

Why disturbing disclosure trends could ruin influencer marketing

Bad disclosure is bad influencer marketing.

Sep 29, 2021

Influencer marketing shifts gear to home-based verticals, product marketing and Twitter

Instagram remains the dominant platform for influencer marketing campaigns in the region, but its growth is plateauing while that of Twitter is ramping up, according to a report from AnyMind Group.

Jul 14, 2021

India's ASCI influencer marketing guidelines: The industry responds

Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far

May 31, 2021

Master influencer marketing with key measurements

If you don't measure the correct things, and measure them correctly, you really know nothing. A senior influencer marketing manager at MediaMonks explains what you should focus on at every stage of an influencer-marketing campaign.

Apr 15, 2021

Ethical considerations in influencer marketing

Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.

Feb 19, 2021

Campaign Crash Course: How to measure the impact of influencer marketing campaigns

During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?