TOP OF THE CHARTS: Milieu Insight’s latest study on influencer marketing in Southeast Asia finds the effectiveness of influencer marketing in driving direct sales is not significant, despite the large number of KOLs emerging, alongside their followers.
Unilever has formed a coalition to help content creators encourage consumers to make more sustainable choices.
From wickets to wallets, HSBC and agency partner Wunderman Thompson nurture nostalgia in their latest global work. Campaign exclusively chats with the brand's global CMO on the creative journey and hitting an all-rounder with Virat Kohli.
Nearly five months after Bud Light’s botched Mulvaney partnership, trans influencers—and brands—are still feeling the impact
The Bud Light Dylan Mulvaney controversy continues to have ripple effects on LGBTQIA+ creators.
The phenomenal campaign across Asia achieved record brand sales in-store as well as online. Still, if a collaboration leaves patrons blacked out and pinked in, it raises questions about the shortcomings of influencer marketing.
The research was conducted by Accenture Song.
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