Bad disclosure is bad influencer marketing.
Instagram remains the dominant platform for influencer marketing campaigns in the region, but its growth is plateauing while that of Twitter is ramping up, according to a report from AnyMind Group.
Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far
If you don't measure the correct things, and measure them correctly, you really know nothing. A senior influencer marketing manager at MediaMonks explains what you should focus on at every stage of an influencer-marketing campaign.
Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
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