AOY Insights: Red Ant Asia named ‘Influencer Marketing Agency of the Year’ in Greater China amid bumper trophy haul
Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.
The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.
The AI-driven influencer discovery platform aims to transform the way marketers pick talents in Greater China.
Savvy brands are recognizing the decline of the traditional influencer model and embracing influential creators, or creative influencers, who reach broader audiences through algorithmically driven formats, says Exponent’s Sara Robino.
Spreading positivity and social awareness through influencer marketing is an effective approach that builds trust and engagement for brands. But when these campaigns lack real substance, brands risk further alienation from their customers, writes INCA’s Arthur Altounian.
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
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