influencer marketing
Campaign Crash Course: How to measure the impact of influencer marketing campaigns
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
Ad regulator tells brands and influencers not to use misleading beauty filters
The UK Advertising Standards Authority's action follows complaints it upheld relating to Instagram stories.
Innovation and speed keep Shiseido afloat
The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.
Essential tips for marketers to better measure influencer campaigns
By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia's India lead.
W2O acquires Starpower to expand influencer marketing chops
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
Brands in Asia more than doubled influencer CSR campaigns from March
Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.
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