influencer marketing

Feb 19, 2021

Campaign Crash Course: How to measure the impact of influencer marketing campaigns

During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?

Feb 5, 2021

Ad regulator tells brands and influencers not to use misleading beauty filters

The UK Advertising Standards Authority's action follows complaints it upheld relating to Instagram stories.

Jan 28, 2021

Innovation and speed keep Shiseido afloat

The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.

Nov 2, 2020

Essential tips for marketers to better measure influencer campaigns

By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia's India lead.

Oct 6, 2020

W2O acquires Starpower to expand influencer marketing chops

The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.

Sep 10, 2020

Brands in Asia more than doubled influencer CSR campaigns from March

Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.