Yiling Pan
Jul 15, 2019

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

Tiffany and Co. CEO Alessandro Bogliolo

Diamond retailer Tiffany Co.’s latest June earnings attributed its continued negative growth to two main factors a strong U.S. dollar throttling its overseas sales and softer tourist spending across its main markets.

Indeed, shifting currency headwinds constantly challenge luxury brands who depend heavily on Chinese tourist spending. Meanwhile, foreign policy like the full-blown trade war between the United States and China continue to add to economic uncertainty. As such, it is vital that brands focus...

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