Staff Writer
Jul 4, 2019

How does Tencent continually connect with China’s ever-changing consumer?

Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer

PARTNER CONTENT

To understand the breadth of opportunity in China’s digital ecosystem, it helps to look at how much the landscape has changed in recent years. During the recent launch of the the 2019 China True- Luxury Playbook, a research project between Tencent Marketing Solution and Boston Consulting Group, at the Cannes Lions International Festival of...

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